Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Marketing Management » Marketing Day: Programmatic display ads, Instagram tests new ad format, Facebook analytics

Marketing Day: Programmatic display ads, Instagram tests new ad format, Facebook analytics

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Amy Gesenhues on November 2, 2018 at 4:00 pm

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Why you should embrace a full-funnel strategy for programmatic display
    Nov 2, 2018 by Grace Kaye
    Conventional wisdom may say that the classic marketing funnel is outdated, but the funnel is still your friend. Here’s why.
  • Instagram reportedly testing new promoted Stories ad option for business accounts
    Nov 2, 2018 by Amy Gesenhues
    It could open up Stories ads to smaller businesses with limited resources.
  • Instagram’s now lets users add IGTV video ‘previews’ to Stories
    Nov 2, 2018 by Amy Gesenhues
    The new feature is an effort to drive more traffic to IGTV videos.
  • Facebook begins rolling out analytics for Instagram accounts & expanded Page analytics
    Nov 2, 2018 by Amy Gesenhues
    Both are currently in beta, with rollouts happening over the next several months.
  • Become a better search marketer in 2019 – the SMX West agenda is live
    Nov 2, 2018 by Chris Sherman
    Serious marketers attend Search Engine Land’s SMX® West. Join us on January 30-31, 2019 for the latest SEO and SEM tactics in mobile-friendly indexing, Google’s new dynamic rendering, voice search, match types, Amazon ads, and so much more. The agenda is live and ready for you to explore.
  • How to make your emails shine bright during ‘Gray November’
    Nov 2, 2018 by Len Shneyder
    The popularity of holiday promotions requires marketers to learn how to build a month-long program without massive list fatigue.
  • Vote.org tries static billboards, print ads in college papers and SMS to reach the unreachable
    Nov 1, 2018 by Barry Levine
    The non-partisan organization is testing some new tactics this year to reach some of the most connected people on earth.
  • Audience targeting service Simulmedia launches ‘first’ direct-to-consumer ad marketplace for linear TV
    Nov 1, 2018 by Barry Levine
    Dollar Shave Club, Casper mattresses and the like now have a TV ad marketplace designed for their needs.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

  • National Cinemedia offers first in-theater AR game for a movie
    Nov 2, 2018 by Barry Levine
    Promoting characters from Disney’s upcoming ‘Ralph Breaks the Internet,’ the 30 second game is the latest in the cinema ad network’s embrace of pre-show AR.
  • Company execs could go to jail for misusing data under proposed U.S. data privacy law
    Nov 2, 2018 by Robin Kurzer
    The GDPR-style federal legislation also provides penalties of up to 4% of a company’s annual income.
  • Bridging the gap: Creating the perfect customer journey
    Nov 2, 2018 by Rex Briggs
    How to assess your business’ needs and adopt tools that provide real-time, person-based insights into your marketing efforts.
  • Agencies must now confirm client relationships before enabling Facebook Pixel and event sets
    Nov 2, 2018 by Amy Gesenhues
    Aiming to be more transparent about ad targeting practices, Facebook is updating policies attached to its Pixel and event sets.
  • Instagram introduces new hashtag search API for businesses
    Nov 2, 2018 by Amy Gesenhues
    The new API limits search queries to 30 unique hashtags within a seven-day period.

Online Marketing News From Around The Web:

  • 5 plain text email best practices for digital marketers, My Emma
  • Adobe: Shoppers consult social media less amid eroding trust in platforms, Mobile Marketer
  • Buick and Yelp partner to offer restaurant reservations in cars, trucks, and crossovers, VentureBeat
  • Forget Targeting: The Real Impact Of Publishers Data Is Post-Campaign For CPGs, AdExchanger
  • Marketing Calendars for 2018’s Holidays: Ecommerce, Social & Sales, Shopify
  • New API Release Process, Facebook for Developers
  • U.S. Online Sales Expected to Reach $124 Billion This Holiday Season, Multichannel Merchant
  • YouTube Creator Burnout: What It Is, Why It’s Happening, & How To Stop It, MediaKix

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    How clean, organized and actionable is your data?
    Replacement Survey: The top 5 solutions replaced
    What’s the biggest hidden secret in Google Ads?
    Native video tops social media in brand awareness study
    Worsening economy has more shoppers getting online info before making in-store purchases

About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Related Topics

Marketing Management

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Site Search 101

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.