MarTech » Marketing management » Marketing Day: The Oscars’ Real-Time Marketing Winners, Bob Vila On Pinterest & Google Buys Softcard

Marketing Day: The Oscars’ Real-Time Marketing Winners, Bob Vila On Pinterest & Google Buys Softcard

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Amy Gesenhues on February 23, 2015 at 5:05 pm | Reading time: 9 minutes

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

Interactive Website Lets You Make Super Cute Kids Laugh…And Buy Clothes
Clothing brand encourages you to “play” with children online, to get you in the mood to buy adorable outfits.
The Envelope, Please: Real-Time Marketing Winners and Losers From The Oscars
Dove, Lego, AARP score social success during the Academy Awards. Red Lobster, Butterfinger and DiGiorno falter.
Bob Vila Sees 20% Lift In Website Visits From Male Pinterest Users: 5 Questions With Brand’s Social Media Director
The DIY home improvement company says it’s reaping the benefits of Pinterest’s efforts to attract more males.
Google AdWords Debuts Mobile Call-Only Campaign Type To Drive Calls
Phone numbers display in the headlines and ad clicks prompt calls rather than visits to a website.
Confirmed: Google Buys Softcard (Assets) To Better Compete With Apple Pay
One could argue that Google Wallet was ahead of its time. When it launched it was blocked by wireless carriers (except for Sprint) that were involved in mobile payments joint venture ISIS, which became Softcard. It was rumored last month that Google was buying Softcard, which has been confirmed today. [See postscript below.] In a […]
Search Engine Land’s SMX West Is Next Week – Here’s How to Attend
Search Engine Land’s SMX West conference kicks off next Tuesday. With over 60 educational sessions and keynotes, networking activities and presentations from leading providers, you’ll get the SEO, SEM and conversion-driving tactics and solutions you need to exceed your goals. SMX West offers flexible pass options to fit your needs, budget and schedule. Which pass […]
How Marketers Can Drive Seasonal Sales With Intent Data
Each year, marketers look forward to seasonal promotions to drive a spike in sales. Prior to each event — whether it’s the Super Bowl, Mother’s Day or Back-to-School (BTS) — search and site activity send strong signals of buying intent, which is critical to new customer acquisition and retention. Understanding how, when and where your […]
Drive Double The Phone Appointments With Your Email Marketing
Want more phone calls? Columnist Daniel Faggella says the key lies in your calls-to-action.
Pinterest Ups Its Spam Fighting Efforts: Cuts Number Of “Spam Clicks” In Half
Site says the system it has in place can fight an attack in milliseconds versus the four-plus hours it would have taken a year ago.
LinkedIn Adds Notification Center To Company Pages
New dashboard shows a snapshot of a page’s likes, comments and shares and all mentions on the network.
Alan Cumming Challenges Gay Men to A Year Without Sex In #CelibacyChallenge Blood Donation PSA
Saatchi & Saatchi NY and Bullitt created the advocacy campaign for GLAAD and the Gay Men’s Health Crisis.