Marketing Day: October 31, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Google Releases Nexus 5 & Android 4.4 “KitKat”
  The latest Google-branded “Nexus” phone is now out, as well as the latest Android operating system. Google shared the news with no big event, no fanfare — just a simple blog post welcoming the Nexus 5 and Android 4.4 to the world. The Nexus 5 The Nexus 5 is now available for order through Google […]
• Google Replacing “Android ID” With “Advertising ID” Similar To Apple’s IDFA
  This morning, as part of a cluster of other announcements including the Android OS update, KitKat and Nexus 5, Google is replacing the unique Android ID (similar to Apple’s old UDID) with a new “Advertising ID.” The latter largely duplicates the approach of Apple’s Identifier For Advertising (IDFA). Google’s new Advertising ID (for apps but not the […]
• What Mobile Behaviors Are Driving Broader Creative Trends?
  Mobile devices have become an integral part of our lives. They’re with us as we run errands. They’re our companions and guides on our travels. They’re our trusted advisers for comparing and selecting goods and services. They’re how most of us now connect with our community of work, family and friends. As we close in […]
• Study: Instagram Is The Fastest Growing Social Network, Top Brand Engagement Up 350% Since Last Year
  Instagram is the fastest growing social network with 150 million users and 40 million photos being uploaded each day according to social analytics company Simply Measured. A new report from Simply Measured shows that brand engagement and interaction is also thriving on the photo-based social network with 71% of top brands now participating. Brand adoption […]
• No Trick: 2 Days to Save $200 on SMX Social Media Marketing – Treat Yourself & Register Now!
  SMX Social Media Marketing Early Bird rates expire this Friday, November 1. Register now and save! Join us November 20-21 in Las Vegas for: Wicked-effective paid, earned and owned social media tactics that will frighten your competition. Expert speakers sharing what makes them successful, and how to avoid horror show mistakes. Monster networking opportunities where […]
• 3 Tips For A Holly Jolly Social Media Holiday Season
  When it comes to the holiday shopping season, retailers and businesses from sea to shining sea all have their own set of apprehensions and concerns. And, as each year passes, the need for businesses and brands alike to have a social media plan in place for the holidays is paramount. For example, Black Friday and […]
• Google’s Giving Out More Vanity URLs; Terms They Might Cost In Future Remain
  Fourteen months after the initial appearance of Google+ vanity URLs have been launched to a wider audience, but according to the terms of use they may just cost you in the future. If you or your brand is eligible for a custom URL, you’ll receive a email allowing you to claim the URL. The subject […]
• CollegeHumor’s “Social Media Pro” Halloween Costume Is Scarily Funny
  Hey social media pros, the funny folks at CollegeHumor are having some laughs at your expense with this “Social Media Professional” Halloween costume, featured this week in an article titled 7 Costumes to Really Scare Twenty-Somethings. The description on the package is LOL funny, if you ask me: This terrifying, true-to-life monster will spook your […]
• Live @ SMX Social Media Marketing: Managing Your Social Community
  Social media is all about building, engaging with, and nurturing community. So are you giving proper care and attention to how you manage your community? Yes, manage. If you’re taking a lassiez-faire, casual approach to your community you’re likely both wasting time and possibly alienating some potentially very important customers, fans and influencers. Managing Your […]
• Google’s Glass Accessory Store Is Coming Online (Wow. Stuff’s Expensive!)
  Google is bringing an official accessory store for Google Glass online this evening, based on reports first shared in a private Google forum for Glass Explorers. The store appears to be part of the “My Glass” control panel area that all Explorers use to manage their device and its apps. It’s also reachable via the […]
• Facebook: 20 Million Small Businesses Have Pages, Small Fraction Are Advertisers
  Facebook has reached another milestone: 20 million small businesses are using Facebook Pages. But only a small fraction of those are spending money on any of Facebook’s ad products. That’s the word from Facebook COO Sheryl Sandberg, who shared the data during today’s Q3 earnings call. The company’s report focused, as it is usually does, […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google Testing New AdWords Site Search Extension
• Google App Indexing: Google Can Index & Link To Content In Your Android App
• Bing Celebrates Halloween By Showcasing 6 Classic Hollywood Horror Movies On Its Homepage
• New Search Engine Indexes Thousands Of Radio Stations With Artist, Song, Genre & Show Search Filters
• Report: Basic Local Optimization Steps Boosted Google Visibility By 179 Percent
• No Trick: 2 Days to Save $200 on SMX Social Media Marketing – Treat Yourself & Register Now!
• 5 Conversion Tracking Tips For AdWords
• 20 Ways To Get Your Content In Front Of Early-Stage B2B Buyers
• Google Adds Glassware Page For Glass Apps But Missing A Search Box
• Google Logo Dressed Up As A Halloween Witch Today

Online Marketing News From Around The Web:

Affiliate Marketing

• Affiliate Trick or Treat? Seasonal Tips from Network’s Publisher Manager, performancein.com

Analytics

• Bulk Campaign URL Builder for Google Analytics Campaign Parameters, Luna Metrics

Blogs & Blogging

• 31 Blog Tricks Every Blogger Can Use, Heidi Cohen
• 5 Affordable Image Creation Tools that I use In My Blogging, ProBlogger
• How We Grew Our Blog to 5,000+ Subscribers in Five Weeks, www.groovehq.com

Business Issues

• NSA Issues Non-Denial Denial Of Infiltrating Google & Yahoo’s Networks, TechDirt
• German journalists urged to shun Google and Yahoo, Reuters
• Google’s barges: The mystery treads water on two coasts, CNET
• Google, Oracle Workers Enlisted for Obamacare ‘Tech Surge’, Bloomberg
• The Stakes Are High for Facebook’s Next Big Ad Product, All Things D
• Twitter Stays Mum on Profit on Roadshow Ahead of IPO, Bloomberg
• Why Google+ Doesn’t Need Ads, jessicalessin.com
• Why Twitter’s Head Engineer Made $10 Million This Year — Almost As Much As The Company’s CEO, San Francisco Chronicle

Content Marketing

• Tools to Create the Right Recipe for Your Content Marketing Plan, Content Marketing Institute

Copywriting, Design & Usability

• What Every Website Should Include Above the Fold, Search Engine People

Display & Contextual Advertising

• Facebook Custom Audience Terms of Service: Are You Breaking the Rules?, www.jonloomer.com
• YouTube to TV: No More ‘Sweetheart’ Ad Deals for You!, Ad Age

Domaining

• GoDaddy to run two Super Bowl commercials, sans sexual innuendo, Domain Name Wire

E-Commerce

• Crutchfield and B&H Photo beat Amazon in serving online electronics shoppers, Internet Retailer
• Top Reviewers On Amazon Get Tons Of Free Stuff, www.npr.org

Email Marketing

• 18 Ways to Improve Your Unsubscribe Process, blog.returnpath.com
• New Spamcop Traps Raise Old Issues, blog.returnpath.com
• What’s The Scariest Thing You’ve Seen In An Email?, www.aweber.com

Internet Marketing Industry

• Former SAP and Oracle Director to Spearhead Kenshoo’s EMEA Expansion, www.realwire.com
• The Trade Desk, Inc. Partners with DG to Make the DG Peer 39 Pre-Bid Data Available in its Environment, Wall Street Journal

Mobile/Local Marketing

• Meet The Company That Tracks More Phones Than Google Or Facebook, Techmeme

Other Items

• What’s new in feedly v17 for iPhone and iPad?, Feedly Blog

Reputation Management

• 7 Outreach Mistakes That are Killing Your Reputation, www.trackur.com

Social Media

• Answers to 17 LinkedIn Questions You Were Too Ashamed to Ask, HubSpot
• Google+ Custom URLs – Facts, Tidbits and Concerns, Mike Blumenthal
• Interview with a Vampire: How Dracula Is Killing it on LinkedIn, marketing.linkedin.com
• No, Reddit didn’t just ban half the Internet, www.dailydot.com
• Reddit (Basically) Just Banned Half the Internet, www.vocativ.com
• Twitter Marks Philadelphia City Paper as Spam, Breaks All Links to the Site, www.theatlantic.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.