Marketing Day: October 22, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Live @ SMX Social Media Marketing: Winning Fans & Boosting Facebook Engagement All marketers now recognize the importance of maintaining a Facebook page for your brand. But are you really getting […]
Matt McGee on October 22, 2013 at 5:03 pm | Reading time: 6 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- Live @ SMX Social Media Marketing: Winning Fans & Boosting Facebook Engagement
All marketers now recognize the importance of maintaining a Facebook page for your brand. But are you really getting the most traction and impact for your efforts? Sure, you can follow the rules and best practices of social media – consistently posting content, engaging with fans, but still not move the needle. How can you […] - Now What? When New Competition Suddenly Makes PPC Unprofitable
There have always been companies for which paid search didn’t pan out or was cost prohibitive. But, what happens when companies that have been running successful paid search campaigns suddenly find themselves getting crushed by new competition? After looking into cases of advertisers getting squeezed out of paid search by large parent companies, I wanted […] - Live Blogging The Apple iPad Event In San Francisco
The event is starting. We begin with a video/TV commercial. Vague design sentiments and concepts being showing with a ballet of dots on the screen. Tim Cook has just come out to applause. He’s discussing how the video just shown reflects “Apple’s values.” He’s saying “you’re going to see some amazing products this morning.” But […] - Report: Despite Competition iPad Still 81 Percent Of Tablet Traffic
Later this morning, Apple is scheduled to announce new iPads: a “retina” Mini and a thinner and lighter large iPad. These announcements come amid intensifying competition (including pricing pressure) from Samsung, Google and Amazon. Firms that track device shipments, such as Gartner and IDC, have projected a major decline in the iPad’s market share. However […] - Indoor Location Companies Announce Consumer Privacy Rules
Most major US retailers are employing or testing some form of location-based, indoor analytics. Using WiFi and in some cases other technologies, such as closed-circuit cameras or bluetooth beacons, retailers can now tell when and where shoppers went in their stores. There’s a ton of valuable information that has never been available before: where consumers […] - Why CEOs Need To “Get” Social Media
Mark my words: If it isn’t already, social media is going to be like email for all tech users: indispensable. It is no longer acceptable for CEOs to cast social media aside because they either don’t understand it or don’t want to mess with it. Just like the doubters that thought email wouldn’t go anywhere, […] - The New Imperative — Audience-Centric Content
Do you know who read your latest blog entry or saw your post on Facebook? How do you plan to navigate the maze of content marketing options — and how well does your content connect with your audience? Content marketing taps into the innate human desires to be informed, educated and entertained; and the best […] - Yahoo #1 For Third Straight Month — comScore
Yahoo was named the top US Internet site in July by comScore, for the first time since May 2011. That caused a minor sensation and couldn’t fully be explained by comScore or others. It happened again in August. Yahoo is once again the top US internet site in terms of consumer reach and traffic for […] - Facebook Begins Testing New “Stories To Share” Feature For Media Sites & Publishers
Facebook announced a new “Stories to Share” feature today, a tool that allows media sites to post suggested content on their Facebook page directly from the Insights Dashboard on the admin panel. According to Facebook: Stories to share makes it even easier for media sites to find the most engaging content they might want to […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Changes AdWords Ad Rank Calculation, Now Factors In Ad Extensions And Formats
- SMX Social Media Marketing Conference, Nov. 20-21 in Las Vegas. Register Now!
- The Double Serving Myth: When One Company Monopolizes PPC Ad Results
- The Curious Case Of Bing Search Results In Google Search Results
- Google Launches Shopping Campaigns To Ease PLA Management
- 5 Ways To Make Your Client Kickoff Meeting A Success
- Majestic SEO Launches Search Explorer; SEO Link Tool Through Keyword Search
- Google Logo Doubles As Parachute Game Before Answering The Question: When Was The First Parachute Jump?
Online Marketing News From Around The Web:
Affiliate Marketing
Analytics
- How To Create Awesome SEO Data Visualization Reports with Tableau Software, www.blastam.com
- Part 2 – The Universal Analytics Video Guide, KISS Metrics
Blogs & Blogging
- 26 Tips for Overcoming Bloggers Block, Social Media Examiner
- How Posting a Humble ‘Selfie’ Grew Traffic, Shares and Comments on a New Blog, ProBlogger
- How to Build a Credible Blog that People Trust, www.jeffbullas.com
- Why Bloggers Should Always Run A Mailing List, www.blogherald.com
- Image Is Everything: How to Find the Right One For Your Blog, www.verticalmeasures.com
Business Issues
- Google shells out $23 Million to buy FlexyCore, the French startup behind DroidBooster, www.rudebaguette.com
- Microsoft is testing prototypes for smart eyewear similar to Google Glass, Wall Street Journal
- Will the iWatch Conquer Google Glass?, www.zocalopublicsquare.org
- Yahoo to reinvent small-business services unit, www.itnews.com
Content Marketing
Copywriting, Design & Usability
- Four Myths About UX and How to Bust Them, uxmag.com
Display & Contextual Advertising
- DG Peer39 Launches Fraud Prevention Attribute Helping Advertisers Identify and Avoid Bot Traffic in RTB Environments, Wall Street Journal
- Facebook Power Editor Feature Uncovered: Generate Ad Variations Button, www.jonloomer.com
- Tips for a Successful Facebook Advertising Campaign, Overit
- Native Video Ads Platform Wants to Cure Banner Blindness, performancein.com
- The Death, Destruction, & Rebirth Of The Online Video Ad Market, www.tubefilter.com
Domaining
- Live new gTLDs this month? First four pass to delegation, DomainIncite
E-Commerce
- Four steps to improve customer service for online retailers, Internet Retailer
- Mobile Commerce: More than Closing Transactions, Practical E-Commerce
General Internet Marketing
- Do Cross-Platform Campaigns Yield Results?, eMarketer
Internet Marketing Industry
- 10 Blogs Every B2B Marketer Should Read [INFOGRAPHIC], www.dnnsoftware.com
- GX Software Announces Strategic Partnership With Harte-Hanks, www.gxsoftware.com
- Lattice Engines Brings the Science of Predictive Analytics to Lead Scoring , lattice-engines.com
Other Items
- Google brings mouse and trackpad handwriting support to Gmail in over 50 languages and Docs in over 20 languages, The Next Web
- New Bing Speech Recognition Control and Updated Bing OCR and Translator Controls, blogs.msdn.com
Social Media
- Attire for Hire – Who really judges Profile Pictures?, Web Analytics World
- Tips And Tools To Find Key Influencers In Your Industry, Koozai
- How to Generate Click-to-Tweet Links for Your Content [Quick Tip], blog.hubspot.com
- Official Instagram Windows Phone app arriving in the ‘coming weeks’, The Verge
Video
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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