Marketing Day: October 15, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Moz Analytics Launches Out Of Beta
  Today, Moz opened the gates on its new Moz Analytics platform that launched in private beta roughly five months ago when the company rebranded from SEOMoz. Moz Analytics is an expansion of the company’s original SEOMoz PRO platform that primarily focused on organic search data. Moz Analytics gives users insights into organic search, social and […]
• Google+ Drives A Fraction Of The Referral Traffic That Facebook, Pinterest & Twitter Do [Report]
  Google+ is driving a fraction of the referral traffic to publisher sites that Facebook, Twitter, Pinterest and other social media sites are. That’s the main takeaway from an annual report released today by Shareaholic, makers of social sharing buttons and widgets that the company says are used by 200,000 publishers. The report covers September 2012 […]
• Adobe Analytics Update Aims To Help Marketers Act Faster With Real-Time Visualizations And More
  Today, Adobe released a fall update for Adobe Analytics, part of the Adobe Marketing Cloud, with features designed to help marketers more easily identify, communicate and take action on data patterns in real-time. The Adobe Analytics update includes new predictive analytics capabilities and anomaly detection, real-time reporting and data visualizations, as well as additional video and […]
• Report: iPhone 5 Models Driving 40 Percent Of Traffic
  According to new data from ad network Chitika, the iPhone 5 together with the just released 5s and 5c models are now responsible for more than 40 percent of iPhone traffic in North America. Using screen size and resolution analysis of “tens of millions of North American ad impressions generated by iPhone users between September […]
• Facebook To Roll-Out New Website & Mobile App Custom Audience Feature
  Facebook announced today a new website and mobile app custom audience feature to be released globally in the coming months. According to the announcement, a select group of test partners are currently using the new feature that allows marketers to place ads in News Feeds of people who have visited their website or downloaded their […]
• Be Ready for 2014 – Attend SMX Social Media Marketing!
  In less than 90 days, 2014 budgeting will be complete, Black Friday will be a distant memory, and new marketing objectives will be the measure of your success. Be ready! Hone your paid, earned, and owned social media marketing skills at SMX Social Media Marketing in Las Vegas, November 20-21. Attend and you’ll learn proven […]
• The Quietest, Most Ubiquitous Gmail Ads Beta: Understanding Gmail Sponsored Promotions
  While much has been written about the new Gmail ads that look a lot like regular emails in the Promotions tab, did you know they are actually an extension of an ongoing beta called Gmail Sponsored Promotions? The ads shown above, below and in the box to the right of nearly every email message on […]
• Tricky Treat: Google Smartwatch Rumored For Halloween
  The site 9to5Google yesterday reported a rumor that a Google smartwatch will be announced on October 31 this year. Well before this, Google was rumored to be working on a smartwatch. Not long ago, the company acquired WIMM labs, builder of smartwatches. I have no doubt that Google will introduce an Android-based watch. But will it be […]
• R.I.P. EdgeRank: How To Optimize For Facebook’s News Feed Algorithm
  As you may have heard, Facebook EdgeRank is no more. A Facebook insider confirmed that the term [EdgeRank] is no longer being used internally (and hasn’t been for over two years) and noted that there are currently over 100,000 factors that go into what a user sees on their News Feed when users log into […]
• Report: Mobile Video Campaigns Earn 13.64% CTR, Far Outperforming Desktop
  A mobile video engagement report from video technology company Unruly discovered the average CTR of mobile video campaigns has more than tripled in the last twelve months, growing from 3.73 percent in Q4 of 2012 to 13.64 percent this year. According to the report, mobile video campaigns far outperform desktop campaigns, with desktop campaigns earning a […]
• No, Eric Schmidt’s Face Isn’t All Over Google+ In Protest Over Shared Endorsement Ads
  It sounded huge. Angered by Google expanding the use of social profile information in advertising, Google+ users were changing their profile pictures to that of Google executive chairman Eric Schmidt in protest. So went several reports. The reality is practically no one is doing this. For the few who are, good news. Google’s rules about […]
• Twitter Users Now Able To Receive Direct Messages From All Users (Whether They Are Following Or Not)
  As Twitter nears their IPO, the features keep on rolling in for marketers. A new setting for Twitter accounts will give marketers the ability to receive private messages from all Twitter users. This will be a boon for marketers who don’t want to address customer service issues, hot topics or sensitive material with a public […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google AdWords Third-Party “Review Extensions” Start Rolling Out To All Accounts
• Be Ready for 2014 – Attend SMX Social Media Marketing!
• MugShots.com Says Google’s Algorithm Change Puts Americans At Risk
• Why The YouTube Keyword Tool Is So Amazing For Link Building
• How To Optimize For Facebook’s News Feed Algorithm
• Infographic: An Anatomy Of Google’s Dynamic Search Results Page
• Dashboard Series: Update An Entire Excel Dashboard With One Radio Button
• September Search Market: Flat As A Pancake
• Bing Gives IE11 Users A Quick Look At The Top Search Result With New “Pre-Rendering” Feature

Online Marketing News From Around The Web:

Analytics

• Google Analytics for Ecommerce – Part 2 – Product Comparisons, www.e-nor.com
• Google Analytics integration for Digital Business Intelligence, Web Analytics World
• New Sample Size Control and Relative Dates Features in Google Analytics APIs, Google Analytics Blog
• Unlock the Data Layer: A Non-Developer’s Guide to GTM, Luna Metrics

Blogs & Blogging

• When Not Completing Things Might Be Good For Your Blog, ProBlogger
• Why You Need a Comment Policy on Your Blog, Small Business Trends

Business Issues

• Twitter video producer quits to pursue Vine growth, www.usatoday.com
• GoDaddy acquires webhosting company (mt) Media Temple, Domain Name Wire
• Microsoft’s Google-Bashing TV Campaign Is Actually Working, Ad Age
• Our Commitment to Your Security: Launching HTTPS As Standard for Yahoo Mail Users, yahoomail.tumblr.com

Content Marketing

• Amplification: Content Marketing’s Missing Piece, www.iacquire.com

Conversion Optimization

• How to use conversion paths for a better digital experience, ioninteractive.com

Copywriting, Design & Usability

• Type Makes A Difference: An Exploration Of Type-Focused Websites, Smashing Magazine
• Using Adaptive Design in the Quest for Future-Proof Designs, uxmag.com

Display & Contextual Advertising

• Facebook tests changes to advertising billing schedule, Inside Facebook

Domaining

• Sedo.com Transactions Total $1MM Led By USA.org For $57K, The Domains

E-Commerce

• Global eCommerce In The Age Of The Customer, Internet Retailer

Email Marketing

• How to Take a Boring, Weak Renewal Email and Turn it Into a Powerful Renewal Campaign, blog.marketo.com

General Internet Marketing

• Small Biz Owners Prefer Websites To Social Media, But Are Ignoring Mobile, Small Business Search Marketing
• Social, Video Sites Will See Big Boosts in US Advertiser Spending, eMarketer

Internet Marketing Industry

• A Field Guide to Moz Analytics, moz.com
• CEO Swap: How trading jobs for one week helped these founders become better leaders, and people, Geekwire
• Silverpop Gives Unprecendented Insight into the Value of Every Marketing Investment, Silverpop

Mobile/Local Marketing

• QR codes in 2013 and Beyond, www.revenews.com
• Top Global Apps – September 2013, www.distimo.com

Other Items

• Google-Backed File-Sharing Service Spreads Malware, torrentfreak.com
• [GET] How I Stopped Blackhat Forums & File Sharers Distributing My Products, www.viperchill.com

Reputation Management

• Flickr redesigns individual picture pages with 25 percent larger photos, www.theverge.com
• How to Get More Positive Customer Reviews, Using Get Five Stars, Small Business Trends

Social Media

• 7 Terrific Time Saving Social Media Automation Tools that you have to use!, www.razorsocial.com
• ‘What’s Your Excuse?’: When A Well-Intentioned Facebook Post Goes Bad, All Facebook
• Demystifying Marketing and Social Media Measurement, www.socialmediaexplorer.com
• No Free Shots: How Walmart Responds to Social Media Haters, Digiday
• Which Social Engagement Metrics REALLY Matter, Social Bakers

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.