Marketing Day: November 21, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Ghost Town? Study Says 70 Percent Of Facebook Pages Are Inactive

  “Ghost town” is a phrase that’s been tossed around when describing the apparent low activity levels on Google+, but a new study suggests that it could also apply to business activity using Facebook Pages. Recommend.ly, a social media tools/analytics company that we’ve covered before when it looked at Wal-Mart’s Facebook Page strategy, is now out […]

• Instagram Badges Help Users & Brands Promote Profiles On The Web

  Now bloggers and businesses have an official badge to help promote their presence on Instagram. An official blue badge can now be made that will allow users to promote their new Instagram web profiles. In order to get your Instagram badge, simply head over to the official Badges page, select your icon and copy the interactive code […]

• Mobile Email Marketing: Tips For The Holiday Season

  ‘Tis the season when the volume of email sends begins to soar. From Black Friday previews to last minute gift reminders, retailers are upping the ante on the number of messages being sent. This makes the inbox a crowded place to be. But that’s not news. What makes this retail holiday season special? This year over […]

• Google’s “AR” Game Ingress Offers A Glimpse Of The Future

  Google’s John Hanke told me that he has always wanted to create a multi-player game using the assets he developed with Google Earth. I remember him talking about Second Life and gaming at the initial Google Earth press conference years ago. He and his team at Google’s mobile incubator Niantic Project have now done it […]

• ‘Amazon Pages’ Let Brands To Express Themselves & Enhance Their Amazon Presence

  Marketing on Amazon just became a whole lot more appealing for brands. New, customizable, pages are coming for brands that not only allow brand managers to update the look/feel, but also the messaging to customers. The new brand pages will allow brands to feature products, post messages, and view analytics. Once a brand is registered on […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Nokia’s HERE Maps For iOS A Disappointment
• Unstructured Data Brings Search Effectiveness To Display
• Is Google Cracking Down On Tool Makers Using Its AdWords API? No More Than Usual, Says The Company
• Top Ways B2B Marketers Can Best Utilize Rich Snippets
• Report: FTC Likely To Abandon “Vertical Search” Antitrust Claims Against Google
• A Black Friday & Cyber Monday Shopper’s Guide To Comparison Shopping Search Engines

Online Marketing News From Around The Web:

Affiliate Marketing

• Google+: A Plus on Your Affiliate Marketing Strategy, www.amnavigator.com
• Affiliate Marketing Metrics and Key Performance Indicators, Sarah Bundy

Analytics

• Getting Started with Google Analytics Remarketing, Analytics Talk

Blogs & Blogging

• Blog Posts to See You Into the New Year, bestbloggingtipsonline.com
• 5 Laws Bloggers Can Be Thankful For, Performancing.com
• 7 Ways to Republish Old Blog Content, www.singlegrain.com
• Sharpen Your Blogger Relations Skills: How to Reach the 77% of Internet Users in the Blogosphere, www.crttbuzzbin.com
• The Top 5 Questions to Ask Yourself Prior to Launching Your First Blogger Community, www.seomoz.org

Business Issues

• Salesforce Q3 Beats Expectations: $788M Revenue, 33 Cents Non-GAAP EPS, TechCrunch
• Chango Secures $12M in Funding, Launches Programmatic Site Retargeting, Opens 50 New Positions, www.marketwire.com
• Checking In on Foursquare’s Valuation, Wall Street Journal
• Facebook to share data with Instagram, loosen email rules, Reuters

Content Marketing

• 18 Ways to Create Unique Content From Survey Results, searchenginewatch.com
• How to Feed Your Content Marketing Efforts, Small Business Trends

Display & Contextual Advertising

• Yahoo’s Ad Sell-Through Rate on its Log-in Page Has Plummeted, Ad Age

Email Marketing

• Automated Email Marketing Drives Ecommerce Sales; 4 Tips, www.practicalecommerce.com

Other Items

• comScore Forecasts 17 Percent Growth to $43.4 Billion for 2012 U.S. Holiday Ecommerce Spending, comScore
• Survey Says Shoppers Will Showroom on Black Friday but Buy on Cyber Monday, Marketing Pilgrim

Reputation Management

• 4 Tips to Manage Your Online Reputation, Forbes

Social Media

• 4 Social Media Controversies Solved, Convince and Convert
• 5 Tips for Creating Pinterest Images That People Love to Share, www.socialmediaexaminer.com
• Five Key Considerations For Facebook Page Promotions, allfacebook.com
• Giving and receiving thanks, Official Twitter Blog
• GroupM Study on Facebook Algo Change Reveals Significant Decline In Consumer Reach, ClickZ
• Social media users are plenty thankful for Twitter, www.usatoday.com
• The Facebook Mobile Plot Thickens: Orange To Offer ‘Party Call’, A Social Calling Service Starting Summer 2013, TechCrunch
• What To Know When Including Google+ Into Your Social Media Marketing Plan, socialmouths.com
• Why your social media plan needs gurus and storytellers, www.businessesgrow.com