Marketing Day: November 13, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Two Helpful Add-Ons For Measuring Video Campaign Success Even with the lean-back nature of online video, it can be a great channel for branding a product or service in the minds […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Two Helpful Add-Ons For Measuring Video Campaign Success
Even with the lean-back nature of online video, it can be a great channel for branding a product or service in the minds of relevant video viewers. But, marketers typically have both branding and direct response goals. Online video can achieve both – compelling viewers to lean-forward and engage. In today’s digital video landscape we […]
- Google: Government Requests To Remove Content Spiked In First Half Of 2012
Google announced that the number of content removal requests submitted by governments have spiked in the first half of the year. From January through June 2012, there were there were 1,791 requests from government officials around the world to remove 17,746 pieces of content, almost double the previous six-month period. Here is the chart showing […]
- The ABE Approach To Content Marketing
Twenty years ago, Alec Baldwin delivered one of the most powerful scenes in movie history when he told Jack Lemmon to “Put… that coffee… down!” and went on to explain why coffee was only for closers (and a whole lot more). If you haven’t seen Glengarry Glenn Ross, Alec Baldwin’s scene (which was written especially […]
- Marketing Land’s Must Attend Social Media Marketing Conference in 3 Weeks!
Calling all internet marketers! Markketing Land’s SMX Social Media Marketing is coming to Las Vegas in just 3 short weeks. Immerse yourself in two days 100% dedicated to social media marketing – it’s an investment you’ll be pleased you made in 2013 and beyond. Here’s why: Content: Over forty-five brand managers and social media specialists […]
- Mozilla’s Popcorn Maker Lets You Remix, Edit & Enhance Videos, All On The Web
Yesterday an exciting new ‘Popcorn’ based project was released at the Mozilla Festival. Popcorn is a video editing & hacking project from Mozilla that allows developers to integrate the web into their videos with dynamic interactivity and information. Yesterday the product ‘Popcorn Maker,‘ a 100% web-based video editing platform, was announced. With Popcorn Maker, users can […]
- Are ‘Hot’ Google+ Posts More Targeted Since They’re Also ‘Recommended?’
In April, Google+ launched the popular feature “Hot On Google+” that allowed users to see popular content from around the community. Late last month, the “hot” articles began to display as “Hot And Recommended.” “What’s Hot and Recommended” could be a valuable tool if leveraged properly. A user’ +1′s, +’s and share footprint should provide a solid base for […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- “Shortlists,” 360 Degree Product Views, And Promotions Added To Google Shopping
- Google Releases Search App For Microsoft Surface & Windows RT
- Link Building Scam Alert: When Links Are Held Hostage
- What Google’s Webmaster Tools Tells Us About CTR In European Markets
- Study: 39% Of Google Search Referrers Now “Not Provided”
- A Search Marketer’s Guide To Google Display Advertising
- Search Engine Land’s Must Attend Social Media Marketing Conference in 3 Weeks!
Online Marketing News From Around The Web:
Analytics
- 14 Online Marketing Tips – Avinash Kaushik #SESCHI, toprankblog.com
- Eight Questions to Ask Your Director of Analytics, Forbes
- Google Analytics for Business: The Ultimate Guide, www.ahaingroup.com
Blogs & Blogging
- WordPress 3.5 Beta 3, wordpress.org
Business Issues
- DataSift Raises $15M To Help Businesses Mine And Analyze Social Data, TechCrunch
- Facebook insiders could sell 773 million shares Wednesday, news.cnet.com
- Microsoft Announces Leadership Changes to Drive Next Wave of Products, microsoft.com
- Starbucks, Amazon and Google accused of being ‘immoral’, Telegraph
- Twitter Adds Ex-Googler And First Amendment Vet to Its Legal Team, All Things D
- Zynga’s CFO Leaves For Facebook, Business Insider
Conversion Optimization
- 5 Main User Experience Barriers To Sales Conversion And How To Overcome Them, usabilitygeek.com
- Customer Relationships – Humanizing the Web With Personalization 2.0: Three Tips to Get Started, MarketingProfs Article
Copywriting, Design & Usability
- Simple Tips On How To Build A Good Landing Page, designrfix.com
General Internet Marketing
- Hottest Trend in eCommerce: Alternate Shipping Options, Marketing Pilgrim
- Pioneers of Digital: How to be Part of the Next Generation of Internet Entrepreneurs, Techipedia
Other Items
- Opera users click on the most ads, followed by Safari Mobile, Internet Explorer, and Android, thenextweb.com
Search Marketing
- A Week in the Life of 3 Keywords, SEOmoz
- Benchmarking PPC in your Industry for the Holiday Season, www.ppchero.com
- Getting Your Paid Search Program Ready for Holiday 2012, RKG Blog
- How to Add Reviews to Your Site Using Schema Structured Data Markup, searchenginewatch.com
- PPC Textgasm, PPC Associates Blog
Social Media
- When Is My Tweet’s Prime of Life? (A brief statistical interlude.), www.seomoz.org
- 10 reasons your Facebook page isn’t taking off, www.ragan.com
- 25 Quirky Social Media Tips That You Probably Don’t Know, www.simplyzesty.com
- Best Social Media Management Tools for Small Business Owners, www.businessesgrow.com
- Facebook test makes comments on page posts more like web plugin, including in-line replies and ranking algorithm, Inside Facebook
- False Posts on Facebook Undermine Its Credibility, New York Times
- Getting Answers Faster, www.quora.com
- How social data is changing the way we do business, www.zdnet.com
- The Future of Social Media: 50+ Experts Share Their 2013 Predictions, blogs.sap.com
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