Mozilla’s Popcorn Maker Lets You Remix, Edit & Enhance Videos, All On The Web

Yesterday an exciting new ‘Popcorn’ based project was released at the Mozilla Festival. Popcorn is a video editing & hacking project from Mozilla that allows developers to integrate the web into their videos with dynamic interactivity and information. Yesterday the  product ‘Popcorn Maker,‘ a 100% web-based video editing platform, was announced.

With Popcorn Maker, users can edit, add and enhance content directly into pre-existing videos. Think of it as Google Annotations on steroids with a build it editing function to manipulate video. A nice benefit for Popcorn Maker is that annotations can be linkable to exterior pages, something that is a premium feature for YouTube users.

Much like the image enhancer ThingLink, Popcorn Maker has many implementations for marketers. Video interactivity is something that can be crucial for  demos, displays, manuals & reviews and Popcorn Maker makes it easy. The Google Map integration is also a very slick feature and will be a boon for anyone selling propery or locatino based services.

Mozilla’s director of Popcorn, Brett Gaylor, talked about the vision of the project:

“Popcorn Maker changes that, making video work like the rest of the web: hackable, linkable, remixable, and connected to the world around it.”

The following are items that can be added into videos with Popcorn Maker:

• Image
• Wikipedia
• Maps
• Context & Info
• Twitter

Popcorn Maker is live and free to use, see the official blog post for more information.

About The Author

Greg Finn

Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.