Marketing Day: Mobilegeddon Results, Twitter’s New Abuse Blocking Policies & Google Preferred Study

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Google: Fear Of Mobilegeddon Boosted Mobile-Friendly Sites By 5%
  Fear of Google’s mobile update resulted in many webmasters taking the plunge to go mobile friendly.
• Twitter Moves To Strengthen Its Abuse Blocking Policies & Enforcement
  Company gives itself more leeway to crack down on violent threats and other abuse and creates a penalty box to lock out abusive accounts for specific periods of time.
• Incisive Media’s ClickZ, SES & Search Engine Watch Acquired By Blenheim Chalcot
  Incisive Media CEO says sale of its Interactive Marketing divisions will allow his group to focus on its core financial business.
• Bounce Back From Mobilegeddon, Master SEM Tactics & Tools – Secure Your All Access Pass To SMX Advanced
  Early Bird rates for Search Engine Land’s SMX Advanced conference expire next week. Register now and secure your spot.
• National Park Service Partners With Joseph Gordon-Levitt’s hitRECord to Crowdsource #FindYourPark Campaign
  The Grey New York campaign will solicit original artistic contributions on the hitRECord site, then mix and curate them to produce inspiring content.
• Why The Apple Watch Is The New Remote Control For Everything
  Like the remote, wearables will make consumers’ lives easier. Combined with notifications, says contributor Brent Hieggelke, they’ll help people connect with brands.
• Google Says Its Google Preferred Viewers 29% More Likely To Visit Brand Sites After Watching YouTube
  According to a study conducted by Google this year, nearly one in ten of its Google Preferred desktop viewers do not watch traditional TV.
• The 4 Ds of New Market Share: Data, Distribution, Disruption and Dedication
  As competition levels the playing field, how do you make yourself stand out? Columnist Asha Sharma lays out strategies to grow market share.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google Says There Are 4.7% More Mobile Friendly Websites Today Than Two Months Ago
• Bounce Back From Mobilegeddon, Master SEM Tactics & Tools – Secure Your All Access Pass To SMX Advanced
• Google’s Mobile-Friendly Update Is Rolling Out Right Now
• Yahoo Or Bing Could Now Divorce Before 10-Year Search Deal Expires
• Mobilegeddon Day: 3 Ways To Take Mobile Friendliness To The Next Level
• Google’s Mobile Friendly Update: Not A Disaster, But An Opportunity
• Spotted: Mobile Friendly Tag Showing For AdWords Ads
• Mobilegeddon Is Today: Here’s How It’s Going With Rollout Of Google’s Mobile Friendly Update
• Loch Ness Monster Google Logo Marks 81st Anniversary Of Famously Hoaxed Loch Ness Photograph
• Mobilegeddon & Me: My 20-Year-Old Website Is About To Get Zapped By Google’s Mobile-Friendly Update

Online Marketing News From Around The Web:

Analytics

• Don’t Let Big Data Keep You Up at Night, www.cmswire.com
• Moving metrics to the bottom of the funnel, digiday.com
• What are the ground rules for data-driven marketing?, www.mycustomer.com

Blogs & Blogging

• How Often Should I Post?, www.problogger.net
• How to Build a Loyal Blog Community With the Power of Give, dannybrown.me
• Measuring Content Effectiveness: Lessons From Our Own Blog Audit, simplymeasured.com
• WordPress 4.1.2 is a Critical Security Release, Immediate Update Recommended, wptavern.com

Content Marketing

• 3 Content Commitments to Live By, www.verticalmeasures.com
• 3 Sources for Content Idea Generation, 3qdigital.com
• An Entrepreneur’s Guide to Creating Content, www.searchenginejournal.com
• Content Marketing’s Future Is In the Hands of Two Groups, and They’re Not Talking, contently.com
• Content That Product Marketers Must Develop, www.martechadvisor.com
• Large-Scale Content Projects: A Closer Look at Roles and Measurement, contentmarketinginstitute.com
• Maximize Your Content Creation Commitment, www.convinceandconvert.com
• The Nifty Guide to Local Content Strategy and Marketing, moz.com
• The Secret Competitive Research Tactics of Top Content Marketers, pushingsocial.com
• Think Like a Publisher and Use These Six Types of Custom Content, www.marketingprofs.com
• Why Every Business Should Hire A Content Manager Yesterday, www.thesaleslion.com

Conversion Optimization

• Complete Guide: Maximize Content Upgrade Conversions, blog.crazyegg.com

Copywriting, Design & Usability

• Can Good Design Be Measured?, www.uxmatters.com
• Don’t Do A Redesign! Learn Why Evolution Beats Revolution, blog.kissmetrics.com
• Top 10 Website Eyesores to Avoid, www.verticalresponse.com

Domaining

• .London, .NYC and new ways to calculate the success of a TLD, domainnamewire.com
• Google wins .map and .search, domainincite.com

Ecommerce

• Amazon is about to reveal one of its biggest secrets – the size of its cloud business, qz.com
• Amazon Travel Launches New Brand, Amazon Destinations, skift.com
• An e-retailer’s guide to personalized marketing, www.internetretailer.com
• Jet.com aims to change the ecommerce game, www.internetretailer.com
• Retail Loyalty Program Members Get Negative on Social, www.emarketer.com
• Why can’t retailers prevent their sites from crashing when they unveil a big-deal designer collaboration?, qz.com

Email Marketing

• 5 Email Marketing Misconceptions that Could Be Holding You Back, blogs.constantcontact.com
• Keep Your Head Above the Email Floodwaters, www.cmswire.com
• The Importance of a Post-Purchase Review Email, blog.returnpath.com

General Internet Marketing

• How to Simplify Media Planning in a Multichannel World, www.zionandzion.com

Internet Marketing Industry

• Crimson Hexagon Adds Audience Affinities to its ForSight Social Analytics Platform, www.crimsonhexagon.com
• Lisa Riolo Appointed as Executive Vice-President of Customer Experience at CJ Affiliate, blog.cj.com
• Merkle|RKG Releases Its Q1 Digital Marketing Report, www.rimmkaufman.com
• SugarCRM Reimagines CRM from the Customer Perspective, www.sugarcrm.com
• Webtrends brings new features to its Optimize visual editor for testing and targeting, www.webtrends.com

Mobile/Local Marketing

• 1,500 iOS apps have HTTPS-crippling bug. Is one of them on your device?, arstechnica.com
• 3 use cases for A/B testing on mobile, www.mobilecommercedaily.com
• Another mobile headache for publishers: viewability, digiday.com
• Nielsen Digital Ad Ratings Expanded to Include Mobile Measurement in Canada, www.nielsen.com
• Swrve Announces A/B Testing for Apple Watch Notifications, Market Wired
• WhatsApp Begins Rolling Out Its Voice-Calling Feature To iOS Users, techcrunch.com

Reputation Management

• 10 Ways to Use Content to Win at Online Reputation Management, www.copypress.com

Social Media

• 7 Things Your Community Manager Needs Right Now, www.socialmediaexplorer.com
• Brands Need to Tread Lightly With Twitter’s New DM Feature, www.adweek.com
• Capturing Gen Z on Snapchat Could Gain Long-Term Consumer Loyalty, www.adweek.com
• Hillary Clinton’s Social Media Lesson for all Entrepreneurs, smallbiztrends.com
• How Millennials Use, or Don’t Use, Social for Shopping, www.emarketer.com
• How to Grow Your Facebook Audience: 8 Success Tips, www.socialmediaexaminer.com
• How to Scale Your Social Media Strategies for Growth, blog.bufferapp.com
• Is Interest in Twitter Ads Already Declining?, blog.similarweb.com
• Metalogix Moves Into Social Media Archiving, www.cmswire.com
• Quit Renting Your Audience in Social Media, www.convinceandconvert.com
• Twitter Ads are now available to small and medium-sized businesses in Indonesia, www.Twitter.com
• Using Twitter Analytics to Measure Your Social Campaigns, www.koozai.com

Video

• Like it or not, autoplay video won, digiday.com
• Old YouTube Apps Will Stop Working, googlesystem.blogspot.com