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Marketing Day: Mobile Video Ads Rising, Facebook Launches Audience Insights Tool & More

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Report: Mobile Video Ad Consumption Rises, Native Ads Yielding Higher Engagement Rates Celtra issued its Mobile Display Ads Performance Report covering the first quarter of 2014 today. The report shows ad […]

Matt McGee on May 8, 2014 at 5:00 pm | Reading time: 8 minutes

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

Report: Mobile Video Ad Consumption Rises, Native Ads Yielding Higher Engagement Rates
Celtra issued its Mobile Display Ads Performance Report covering the first quarter of 2014 today. The report shows ad performance rates leveled off for the first time since Celtra began reporting on it in 2012. However, areas of growth include video ad consumption, and native ads performed quite strongly. Native ad formats accounted for just […]
Drill Into All Of The Market Data With ‘Facebook Audience Insights’ For Ads
A new targeting and intelligence tool from Facebook will make targeting specific personas and conducting audience research quicker and easier than ever. Launching today is “Facebook Audience Insights” that allows marketers to dive into specific target audiences and uncover demographic and behavioral data. The tool is located in Facebook Ads Manager and lets users drill […]
Infographic: Everything You Need To Know About Real Time Bidding For Display Ads
Real time bidding, or RTB, is nothing new to search marketers. They’re used to the concept that all advertisers are constantly bidding against each other in real time for good ad positions on Google, Bing and other search engines. But RTB has continued to grow in the display ad space, where advertisers compete with each […]
Coke Uses Drones To Deliver Messages Of Appreciation To Migrant Workers
In Singapore, most everything has been built by migrant workers. They are an unseen, invisible segment of the population that go largely unnoticed by the city’s residents. They live far from their homes and families and are isolated from their culture. Working with Ogilvy & Mather Singapore, Coca-Cola decided to show some love and appreciation […]
Study: Original Digital Video Programming Now Reaching 52 Million Viewers Per Month
An in-depth study of online video viewing habits conducted by the IAB, in conjunction with media research provider GFK, found original digital video content consumption for US adults is up 15 percent over last year’s numbers. The research from the Original Digital Video Consumer Study shows original content is generating an audience of 55 million […]
What Can Keyword Planner Tell Us About Mobile Search Behavior?
If you were to ask the question posed by the title of this article a month ago, the answer would be: nothing. Unfortunately, when Google sunsetted the Keyword Tool and replaced it with Keyword Planner in July of last year, one of the things marketers lost was the ability to see traffic by device. But […]
3 Steps To Get Started With Cross-Channel Analysis
We are currently living through a Cambrian-level explosion of marketing channels. It seems like there is a new channel or device popping up every year, each with a new set of metrics, media and strategies. In the future, each marketing manager or analyst will be responsible for managing media across a greater number of different […]
Study: Emotionally Charged Super Bowl Ads Outperformed Spots Featuring Celebrities
After analyzing the success of this year’s most shared Super Bowl ads, video metrics firm Unruly found the more popular ads relied on emotional responses versus star power. Unruly’s The Science of Sharing: Super Bowl XLVIII report evaluated fourteen online video ads from this year’s Super Bowl, and revealed only three of the top 12 […]
Facebook Delivers “BabyMan” To Your NewsFeed: Progressive’s Popular Ads Become The First Video Units
Just two months ago, we found out that Facebook was ready to start selling video ads. It seems that they’ve found the perfect match for their test flight. Progressive has become the first Video advertiser with their 15 second ‘BabyMan’ spots. The commercials are a perfect fit for the Facebook audience as they are geared […]
Understanding Live Intent Data: Lifting The Veil Over Marketers’ Eyes
In last month’s column, “Real Time” In Display Advertising Doesn’t Really Mean Real Time, we discussed how despite the industry talking about doing “real-time marketing” or “real-time bidding” (RTB); in most cases, they are not actually using real-time techniques to run their campaigns. The media itself might be traded in live auctions, but the data […]
AOL, Google, Facebook, Twitter Launch TrustInAds.org To Take On Ad Scams
In an effort to address the plague of deceptive advertising which pocks the online ad industry, several of the biggest players are pooling their resources. Today, AOL, Facebook, Google and Twitter announced the launch of TrustInAds.org to expose and educate consumers about malicious advertising. The organization’s aim is raise awareness among consumers as well as […]
Mini-Case Study: Poo-Pourri Targets Twitter For Sweet Smelling Results
You probably have seen the “Girls Don’t Poop” video. If not, click the embed above before you continue reading. Hilarious, right? Poo~Pourri rode those laughs — and a fortuitous post by Huffington Post — to a viral hit last September. It got millions of views within hours and now has more than 26 million. “I […]
Marin Software Names David A. Yovanno As CEO, Reports Q1 Revenue Up 33 Percent
Today, Marin Software announced David A. Yovanno will be filling the CEO role being vacated by founder Chris Lien, who will assume the role of Executive Chairman. The company also released its first quarter earnings report for 2014, showing revenues increased 33 percent to $22.8 million, up from $17.2 million the previous year. Lien founded […]