Marketing Day: May 4, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Report: Google Negotiating With FTC Over Safari ‘Cookiegate’ Fine Google is reportedly negotiating with the U.S. Federal Trade Commission to determine the fine it will pay for bypassing the privacy settings […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Report: Google Negotiating With FTC Over Safari ‘Cookiegate’ Fine
Google is reportedly negotiating with the U.S. Federal Trade Commission to determine the fine it will pay for bypassing the privacy settings on Apple’s Safari web browser. That’s according to a Bloomberg report that cites a “person familiar with the matter.” Bloomberg’s source says that Google could face a fine of “tens of millions of […]
- Marketing Biz: LinkedIn Acquires SlideShare, Yahoo CEO Lies & Bing Gets a New Look
Happy Star Wars Day. The force did seem to be with us this week. LinkedIn acquired SlideShare, both SEOmoz and AVOS landed new rounds of funding and Bing did some spring cleaning. But the dark side did rear its ugly head as Tumblr’s President departed and Yahoo’s CEO was caught lying on his resume. SlideShare […]
- CEO Resume Flap Brings More Disarray At Yahoo
It’s a critical time for Yahoo, as the company tries to get back on track with a new CEO after recent layoffs and years of challenges. Now, it turns out this new CEO, Scott Thompson, came in with an inaccuracy in his resume — his bios in various places claimed he had a computer science […]
- Facebook Roadshow Presents Utopian Vision, Obscures Deeper Tensions
I just watched the full 31-minute Facebook IPO roadshow video. It’s an incredibly well-produced — even at times emotional — presentation that seeks to cast Facebook in the best light possible to investors or anyone watching it. It’s a kind of utopian vision of what Facebook is and aspires to be in the future. However […]
- The Tech Investment Metric System — A New Type Of “Gram”
Instagram sold for $1 billion! Slideshare is being purchased for $118 million! Facebook about to go public for $100 billion! Apple’s on its way to being worth $1 trillion dollars! A tech bubble? Who cares. With valuations like these, we need a new way of measure the worth of a company. Allow me to introduce […]
- Paypal No Longer The World’s Top Phishing Target
Although phishing attacks were down worldwide in the second half of 2011, they were up significantly inside China and, as a result, a Chinese domain name replaced Paypal.com as the most commonly phished domain name. The Anti-Phishing Working Group (APWG) recently published its 2011 Global Phishing Survey (PDF download), which says that phishing attacks “exploded” […]
- LinkedIn To Acquire Slide Share For $118M, Reports Revenues Of $188M In Q1
Professional social network LinkedIn today announced it has agreed to acquire presentation sharing service SlideShare for $118 million in stock and cash, while also reporting earnings of $5 million on revenues of $188 million in the first quarter. Analysts had only expected $179 million in revenue. The SlideShare acquisition will help LinkedIn add additional features […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Street View Shows ‘Secret Base’ In Israel, But Military Says It’s Not Secret At All
- Search In Pics: Android Beer Slinger, Pinterest Plate & Panda/Penguin Google Toys
- Foursquare Adds Another Search Feature: Check-In History
- Using Google Analytics To Collect & Benefit From AdWords Position ROI
- Former Lead Inktomi Engineer On Why Google Beat Them
- The Keith Haring Google Logo
- Google Asks Court To Dismiss Book-Scanning Lawsuits
- A Personal Preview Of SMX London 2012
- iCrossing Tops Search Agency Revenue Rankings In Ad Age
- Discover Links Using Google Analytics New Backlink URL Report
Online Marketing News From Around The Web:
Affiliate Marketing
- Outsourced (Affiliate) Program Managers: What People Think OPMs Do, www.amnavigator.com
- TradeDoubler discloses “bleak” first quarter of 2012, www.affiliates4u.com
- Zanox announces Shared Tracking for publishers, www.affiliates4u.com
Blogs & Blogging
- 7 NEW Things to Do After You’ve Written a New Blog Post, www.contentmarketinginstitute.com
Business Issues
- Jury in Oracle v. Google Has Reached a Verdict on All Questions but One – Will Try Again Monday, GrokLaw
- Yahoo’s Board Will "Review" Resume Discrepancy of CEO, allthingsd.com
- Yahoo: Facebook’s Open Compute Project also violates our patents, Ars Technica
Content Marketing
- User-Generated Content: Organic search up 10%, conversion up 125% with rich product reviews, www.marketingsherpa.com
Conversion Optimization
- Conversion Rate Optimization Tools You’ve Just Got to Try, www.pointit.com
- Ridiculously Effective Technique for Online Lead Generation, conversionxl.com
- 4 Ways to Increase Conversions, www.ioninteractive.com
Copywriting, Design & Usability
- 12 Annoying Things About Your Website That Drive People Away, www.mpdailyfix.com
- Slow-loading websites cost retailers £1.73bn in lost sales each year, econsultancy.com
Display & Contextual Advertising
- How 7 Display Ads Convert Their Clicks: Customer Acquisition Chain Link 7, www.targetmarketingmag.com
Email Marketing
- 9 Things To Include in Every Email Newsletter You Send, Search Engine People
- Can Email Work as a Customer Acquisition Channel?, blog.emailexperience.org
- Email Marketing: 91% of marketers find target audience testing effective, www.marketingexperiments.com
Internet Marketing Industry
- 6 Crazy-Simple Ways to Build Your Influence, Your Brand and Your Bottom Line, www.diymarketers.com
- How Not To Be A Marketing Clown In Online Techy Communities, MediaPost
- How to fight for a bigger social media team, www.ragan.com
Mobile Marketing
Reputation Management
Social Media
- 8 Common Twitter Questions from Small Business Owners, Small Business SEM
- A Look Inside StumbleUpon’s Paid Discovery [Infographic], socialtimes.com
- A New Category Defined: Social Performance Software, www.web-strategist.com
- AP’s Carvin Says Social Media Can Make Journalism Better, contently.com
- Brazil Now the Second Biggest Country on Facebook, thenextweb.com
- Facebook Edgerank: what marketers need to know, econsultancy.com
- Innovate through experimentation, Official Twitter Blog
- Is Your Social Media Strategy Global?, www.emarketer.com
- The Benefits and Downfalls of Using Social Media Advertising, Performancing.com
- The Business (To Business) Of Social Media, www.twistimage.com
- What’s It Like to Be Mike Dew, the Most Followed Dude on Pinterest?, Read/Write Web
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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