Marketing Day: May 31, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• How To Get A Million Repins On Pinterest: 5 Questions With Better Homes & Gardens Digital Editorial Manager
  Earlier this month, we learned Better Homes and Gardens ranked in the top five brands for Pinterest boards with the most repins, likes and comments. Generating more than a million repins, BHG’s Blogger Recipes We Love board won the top spot for Pinterest board with the most repins. The Blogger Faves from BHG.com board claimed […]
• LinkedIn Adds Two-Factor Authentication; Following Twitter, Facebook, Google & Others
  LinkedIn announced they have added the two-factor authentication option for users to help protect their accounts on the popular business-focused social network. LinkedIn said they have added an “optional feature that adds another layer of security to your LinkedIn sign-in: two-step verification.” How does it work? (1) Go to “Privacy & Settings” under your account […]
• Twitter Simplifies Profile Photo & Background Image Editing
  Okay, brands, you’re running out of excuses not to have a nice custom background and a solid photo/logo for your Twitter profile. Twitter has simplified the process of adding or changing profile photos and background images by bringing the editor right out on your Twitter profile, rather than making those changes possible only in account […]
• What Images Get Pinned On Pinterest? Red Beats Blue, Portrait Over Landscape & Lose The Faces
  According to visual analytics and marketing platform Curalate, brand images on Pinterest are 23 percent more likely to receive a repin if the image does not contain a face. Using custom algorithms to evaluate more than 500,000 Pinterest images, Curalate researched how an image’s visual characteristics influence social media activity. Examining 30 different visual characteristics, […]
• Google Stands In For “The Emerald City” In The Internship Movie
  There’s a scene near the climax of the film The Internship, starring Vince Vaughn and Owen Wilson (opening June 7), where they and their team of Google summer interns try to sell a local pizza restaurant on Google advertising (presumably AdWords). Many of the different Google tools and services are paraded out (i.e., search, Google […]
• Hidden Data In Your Amazon Associate Reports
  Like many other Internet marketers, one of the first things I do each day is check my Amazon Associates account to see how much I earned the day before. I also check to see how many and what products were ordered the day before, knowing that I will earn my commission on them once they […]
• LinkedIn Updates Get Richer: Upload Images, Documents & Presentations In A Post
  Until today, LinkedIn users were able to post content to the social networking site in two formats: simple text based updates and links. New upgrades will allow users to add files in updates instead of forcing users to link off to other locations. This comes on the heels of the announcement that users could upload […]
• The Changing Definition of Inbound Marketing: Why SEOs & SEMs Should Care
  There’s been a lot of talk over the past few days about inbound marketing – see this discussion at Inbound.org in response to Rand Fishkin’s post announcing the rebranding of SEOmoz as just “Moz.” In that post, Rand sets up a distinction between “inbound marketing” and “interruption marketing,” as shown here:   A lot of […]
• Twitter Set To Launch FBX-Like Retargeting Ad Exchange [Report]
  In its latest effort to beef up advertising offerings, Twitter is aiming to get in on the rise of retargeting and programmatic, real-time ad buying. The company is gearing up to launch a new ad retargeting exchange that would function much like the successful Facebook Exchange (FBX) and allow brands to retarget ads to site […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Yandex Turns Up The Dial On Personalized Search
• Search In Pics: Google’s Virtual Supermarket, The Internship Screening & Google’s Internet Switch
• Google Business Photos Expands To Europe & Asia
• Tips for Analyzing The Impact Of Your Marketing Activities In Google Analytics
• Google Celebrates Julius Richard Petri 161st Birthday With Petri Dish Doodle
• Infographic: The Matt Cutts Debunking Flowchart

Online Marketing News From Around The Web:

Affiliate Marketing

• Advertisers, Discover New Rakuten LinkShare Custom Reporting Tools!, blog.linkshare.com

Analytics

• When Bounce Rate is Not Bounce Rate in Google Analytics, www.cardinalpath.com
• Big Data Analysis Filters Into Marketing Practices, eMarketer
• Data Visualization Dos & Don’ts, AllAnalytics

Blogs & Blogging

• Warning: “Real” Bloggers Don’t Want Your Guest Posts, www.northcutt.com
• 11 things I’ve learned from writing 1,000 blog posts, econsultancy.com
• WordPress 10 Years Later: How An Open Source Platform Grew To Rule The Web, www.blogherald.com

Business Issues

• Apple Considers Launching Ad Exchange, Business Insider
• Google donates just 90 seconds’ profit to charity policing child abuse, The Guardian
• Google’s Eric Schmidt Invests in Obama’s Big Data Brains, BusinessWeek
• Microsoft launches iPad comparison site for Windows 8 tablets, The Verge
• Tumblr Creative Director Jacob Bijani leaves after 5 years with the new Yahoo property, The Next Web
• TweetDeck Chief Iain Dodsworth Departs Twitter, All Things D
• Why Apple Could Still Be An Advertising Giant, www.adexchanger.com

Content Marketing

• 12 Reasons Why Hitting Publish is Only the Beginning of Content Marketing, Search Engine Journal
• 4 Ways Content Curation Helps Not Only You but Your Business, www.ginzametrics.com
• What’s So New About Content Marketing?, Content Marketing Institute

Conversion Optimization

• 5 Reasons Your Visitors Don’t Fill Out Your Contact Form, blog.seogroup.com

Copywriting, Design & Usability

• The Boston Globe on Making Responsive Design Work for Advertisers and Readers, eMarketer

Display & Contextual Advertising

• Policy refresher: Appeals process, Inside AdSense

Domaining

• Bartleby’s Prefers Not to See Amazon Master of Web Books Domain, BusinessWeek
• ICANN reveals 81 passes and one failure in latest new gTLD results batch, DomainIncite
• ICANN won’t say how Demand Media passed its new gTLD background check, DomainIncite

Ecommerce

• One in five U.K. web sales is mobile, Internet Retailer

Email Marketing

• Email Marketing: Your questions about personalization and length, MarketingSherpa
• Increasing Usability for E-mail Newsletters, designmodo.com

General Internet Marketing

• Building a Marketing Flywheel – Whiteboard Friday, moz.com

Internet Marketing Industry

• Twitter Adds Wayin to Its Prestigious Certified Products Program, Wall Street Journal
• Brandwatch Named Twitter Certified Product, www.brandwatch.com
• Datonics to Provide Data on SourceKnowledge RTB Platform, MediaPost

Mobile/Local Marketing

• iPhone and iPad have a commanding lead among mobile devices for mobile ads, Internet Retailer
• Yandex Supports Android Developer Community Initiative To Streamline Multiple App Store Publishing, company.yandex.com

Other Items

• Google Online Security Blog: Disclosure timeline for vulnerabilities under active attack, googleonlinesecurity.blogspot.ch

Social Media

• The geography of Tweets, Twitter Blog
• What Does Facebook Page Verification Mean for Your Brand?, www.ignitesocialmedia.com
• Why Facebook’s New Verified Pages Matter, Social Fresh