Marketing Day: March 6, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• What’s Old Is New: Jonah Peretti’s BuzzFeed Memo On Building A New Media Empire In 7 Takeaways
  BuzzFeed CEO Jonah Peretti posted a staff memo comparing the media empire BuzzFeed is building now to media empires of the past. Don’t have time to read the entire thing, which is over 2,000 words long? That’s OK. We’ve broken it down for you into seven key points: 1. Time magazine began in the 1920s […]
• Apple Targets Brand Sensibilities: Will Debut Full-Screen, In-App Video Ads
  Full-screen video ads that launch automatically on iPhones and iPads will soon be a reality. According to a report in AdAge, Apple will debut the TV-like video ads through its mobile ad network iAds at some point this year. The ads would mark Apple’s entry into the heated race to lure brand TV budgets online […]
• Study: 60 Percent Of Adults Switch Screens During The Day
  Echoing a 2012 study by Google, Facebook this morning released findings from a new research about multiple device usage. While offering some different figures and percentages it essentially backs up the earlier Google results, which show that people use multiple devices throughout the day and for different purposes. GfK carried out the research among 2,000 US adults. […]
• Survey: 87 Percent Want “Do Not Track” To Elude Marketers
  There’s a massive gap between marketers’ increasingly aggressive use of data and consumers’ desire not to be tracked and targeted. This is not a new issue. However a new survey from social marketing firm Communispace underscores the chasm. The firm conducted an online consumer survey last year (n=8,343), with respondents from multiple countries. Most however (87 percent) […]
• 4 Elemental Problems With Low Converting Web Pages
  As “power” marketers, our work can look more like scientific experiments than creative campaigns. More and more, power marketers make decisions with data. The collection and interpretation of this data requires a new set of skills. Nonetheless, the goal remains the same for our online initiatives. We want to get a reaction from our visitors. We […]
• #SXSW Preview: Marketing Land Heads To Austin
  Even for the initiated, getting ready for South by Southwest Interactive can be overwhelming. But for the uninitiated, preparing for a first trip to the annual technology festival in Austin is downright daunting. Five days in Austin, more than 800 sessions — many running simultaneously — to choose from. Do we want do get High […]
• It’s Omni-Channel, Stupid! Don’t Adopt Mobile-Focused Marketing
  Some of you may remember James Carville’s famous slogan, “It’s the economy, stupid,” coined during Bill Clinton’s successful 1992 Presidential campaign. The purpose of the slogan was to remind campaign workers to focus on the economy, given the fact that the country had slid into recession during then-President George Bush’s time in office. Meant to […]
• 200,000+ Generic TLDs Have Been Officially Registered
  As of last night, the 200,000 mark has been broken in Generic Top Level Domains (gTLDs). According to Domain Incite the number hit 201,184 registries to date. The top 10 most registered gTLDs are: While some bigger known companies like GoDaddy have entered the space, the current gTLD registration leader is Donuts who applied for […]
• Last Call – SMX West Starts Next Tuesday In San Jose; All Access Conference & Free Expo+ Passes Still Available
  Time is running out! Search Marketing Expo – SMX West begins next Tuesday in San Jose. Register now to reserve your spot! The search marketing landscape changes almost daily, but your goals don’t. You strive to increase traffic, engage with your audience, improve conversions and maximize your ROI. Invest in attending SMX West and you’ll […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Yahoo Rolling Out Indoor Maps (via Nokia)
• If Online Ad Targeting Works, Does More Targeting Work Better?
• As Google Upgrades Google Maps Business Listings, Conflicts Happen Including Duplicate Listing Issues
• Last Call – SMX West Starts Next Tuesday in San Jose; All Access Conference and Free Expo+ Passes Still Available
• Live @ SMX West: Meet The Search Engines

Online Marketing News From Around The Web:

Analytics

• 6 Social Media Analytics Tools for Merchants, Practical E-Commerce

Blogs & Blogging

• Beginner Week: We Asked Veteran Bloggers to Reflect on Mistakes Made in Their Early Days, ProBlogger
• Why The Blogging Experts Are Wrong About Headlines, Pushing Social

Business Issues

• Everything’s Purple in Texas: Yahoo at SXSW, yodelingatsxsw.tumblr.com
• Setback for Apple: U.S. judge denies renewed bid for permanent injunction against Samsung, FOSS Patents

Content Marketing

• With B2B Content Marketing, Virality is a Big Guessing Game, Contently

Copywriting, Design & Usability

• How to Know When Your Web Design is Done, Copyblogger

Domaining

• .club “will overtake .guru” in week one, DomainIncite

E-Commerce

• Amazon Prime has “room to expand,” a research firm says, Internet Retailer

General Internet Marketing

• Americans and the Internet: The Good and the Bad, MarketingProfs Article

Internet Marketing Industry

• Getty Images blows the web’s mind by setting 35 million photos free (with conditions, of course), Nieman Journalism Lab
• What I Learned From 10+ Years Of Public Speaking & How You Can Rock The [Trade] Show, internetmarketingninjas.com

Mobile/Local Marketing

• After 2 Years In Beta, Findery Launches Its Geo-Tagged Story Sharing App On iOS Worldwide, TechCrunch
• Emotient Raises $6M For Its Facial Expression Recognition Tech, Debuts Sentiment Analysis App For Google Glass, TechCrunch

Social Media

• Getting Smart With LinkedIn: Generate Leads & Recruit Cheaply, koozai.com
• Gram it up! 5 Tips to Expand Your Brand on Instagram, Search Influence
• HootSuite launches HootSuite Labs, a team focussed on developing the next generation of social technologies, BetaKit
• Measuring The Impact of One Perfect Tweet: Arby’s Case Study, Simply Measured
• The Definitive Guide to EdgeRank, fbppc.com

Video

• 5 Ways to Use Vine for Ecommerce Marketing, Practical E-Commerce

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.