Marketing Day: March 4, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Microsoft Board Chair: Company Culture Must Change
  Tech journalism tends to focus on “who’s winning,” who’s buying whom and new company products. Rarely is there much discussion of organizational culture. But that’s often the hidden “X variable” behind success or failure. In a candid statement to Fortune, Microsoft Board Chairman John Thompson likened Microsoft to IBM 25 years ago and acknowledged that the […]
• Why Spending Big On Extraordinary Content Marketing Is A Good Bet
  There is more to ranking for your target keywords than just writing great blog posts and then hoping you will eventually rank for what you want to. Many marketers that have found great success by spending thousands of dollars creating exclusive tools, content and videos. Though the tools themselves aren’t set up to adequately monetize […]
• Thismoment Launches Content Cloud For Brands To Mix UGC & Brand Content Into Syndicated ‘Playlists’
  This week at SXSW, content marketing platform Thismoment is launching a new open cloud-based platform called Content Cloud. The new platform allows brands to source, manage and curate content into ‘playlists’ and distribute them across their social channels. The aim is to make it easier for major brands to manage content that lives on any […]
• Digital Marketing Disaster? Hope You Have An Emergency Plan!
  With 54 inches of snow so far in New York this year, we have officially broken into the top ten worst winters on record. It’s been one snow emergency after another. Enough already! That said, being prepared has definitely made this harsh winter much easier to handle. The same goes for marketing disasters. Whether it’s a PR […]
• Everything You Need To Know About Gmail’s Auto-Unsubscribe
  Gmail recently announced the addition of an auto-unsubscribe feature to promotional messages, making it easier for Gmail users to unsubscribe from messages they no longer want to receive. On most promotional messages with unsubscribe options, Gmail users are seeing a more prominent link at the top of the email beside the sender’s name, allowing them […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• New Video Shows Microsoft “Assistant” Cortana In Action
• Search Marketing Expo (SMX) West Begins Next Week – Register Now!
• Bing Saves, Search Bookmarking Feature, Now Public Beta
• Creating Content For Your Users That Will Also Get You Links
• Live @ SMX West: Small Company, Big Results

Online Marketing News From Around The Web:

Affiliate Marketing

• Hotelier Combines Tailored Affiliate Programme with Digital Marketing, performancein.com
• What to do when Your Affiliate Income dries up: Helpful Suggestions, www.affiliateprograms.com

Analytics

• 15 Reasons Why Analytics Prediction Will Make Your Life Easier, Convince and Convert
• Getting To Grips With Google Tag Manager, Distilled
• Invest In Yourself: Learning Digital Analytics In 2014, Google Analytics Blog
• Marketers Adopt Social Media Analytics Tools, eMarketer
• The Business Benefits of Google Analytics, www.koozai.com
• Tracking Offline Transactions with Universal Analytics, Luna Metrics

Blogs & Blogging

• 5 Ways to Grow Your Blog Community and Readership, Online Marketing Blog
• Beginner Week: My 43 DOs and 25 DON’Ts of Blogging, ProBlogger
• WordPress.com Featured On Jeopardy, wptavern.com

Business Issues

• Inside The Facebook-WhatsApp Megadeal: The Courtship, The Secret Meetings, The $19 Billion Poker Game, Forbes
• Twitter error blamed for mass user password reset, m.cnet.com
• Twitter Snafu Triggers Mass Reset of User Passwords, recode.net
• Why Would Titan Aerospace Sell To Facebook? Because Investors Weren’t Biting, TechCrunch

Content Marketing

• 9 Brainstorming Tools to Help with your Content Generation Strategy, www.verticalmeasures.com
• Prove Content Marketing ROI with a Performance Scorecard, Content Marketing Institute

Conversion Optimization

• 14 Ways to Reduce Bounce and Increase Engagement on your eCommerce Site, visualwebsiteoptimizer.com
• 7 Proven Secrets of High-Converting Checkouts, Copyblogger

Copywriting, Design & Usability

• Usability Tip: Intuitive Design Clears Confusion, uxmag.com

Display & Contextual Advertising

• How Google AdSense Misleads Its Publishers, blog.waypointmedia.com

Domaining

• Which top-level domain names are right for you?, The Next Web
• New domain .domains comes out tomorrow, Domain Name Wire
• Sedo Transactions Total $1.3 Million, The Domains

Ecommerce

• Retail chains react to web retail’s growth, Internet Retailer

Email Marketing

• Emails We Love: ABC’s The Oscars Backstage, Movable Ink
• Use email marketing to rally alumni with a compelling story, myemma.com

General Internet Marketing

• How to Measure Outreach Campaign Success Through Meta-Analysis, www.buzzstream.com

Internet Marketing Industry

• CDO’s are relatively new to business – how do they fit?, Web Analytics World
• Exponential Announces Appointment of Six Regional Vice Presidents, Market Wired
• Portent Invests $1M In ‘Actual Labs’ To Develop Marketing Tech And Appoints New CEO, PR Web
• What’s been happening with Facebook’s mobile app ads?, eConsultancy

Mobile/Local Marketing

• Yahoo Tests App Install Ads to Jump Start Mobile Business, Ad Age

Reputation Management

• Getting Repped with Andy Beal! Advance Your Reputation Monitoring Training Program, aimClear
• Help with Yelp for Business: Responding to Negative Reviews, www.seerinteractive.com
• Physician, Review Thyself, New York Times

Social Media

• Facebook Paper Update Pushes Virality By Injecting Download Links Into Articles You SMS/Email/Message, TechCrunch
• How Secret App Was Founded, Business Insider
• How to Get Started in Social Media When YOU Are the Business, Mack Collier
• Simply Measured’s Complete Guide to Twitter Analytics, simplymeasured.com

Video

• Video Taste Test: Vine vs. Instagram, V3 Integrated Marketing