Marketing Day: LinkedIn Earnings, Google Home Services Ads & Content Metrics That Matter
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on July 30, 2015 at 5:07 pm | Reading time: 6 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- LinkedIn Reports $712 Million Q2 Revenue, Up 33% YoY
Career-focused social network beats Wall Street expectations with a strong quarter. It now has 380 million registered users. - Google Enters Home Services Market With New Ads Test
Ads for locksmiths and plumbers are now appearing on some queries in the San Francisco Bay area. - Falcon Social Is Latest To Offer Facebook Topic Data Access
Social media management platform partners with DataSift to give clients access to the pool of topic-based consumer data from the social network. - Yandex Q2 2015 Revenue Reaches $250M, Up 14% YoY
Russian’s largest search engine says text-based advertising accounts for 91% of its total revenue. - The Missing Link Between Shopper Marketing And Ecommerce
Combining the insights of ecommerce and traditional shopper marketing can bolster your brand’s market share, explains columnist Benjamin Spiegel. He walks you through some ways to close the gaps between them. - A New Era Of Digital Content: Engagement And Content Metrics That Matter
In a digital world oversaturated with content, how do you stand out from the crowd? Columnist Jim Yu explains why you need to know exactly how your content is performing and what will engage your target audience. - Act Now: Rates Increase Tomorrow. Register For MarTech Europe & Save £300
Register now to be a part of the most advanced marketing technology conference and experience: Twenty graduate-level presentations covering managerial, cultural and executional hurdles overcome by organisations to profit from and succeed in marketing technology.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Report: Spain’s Google Tax A Disaster For Newspapers, Internet Innovation
- Automate Alpha Beta Campaign Structure Using AdWords Scripts
- Transform Your Thinking To Address Mounting Challenges In Your Online Business
- Bing Wants You To Search In Emoji With New Emoji Keyboard
- Act Now: Rates Increase Tomorrow. Register For MarTech Europe & Save £300
- Google Home Services Ads For Locksmiths, Plumbers Hit San Francisco Market
Online Marketing News From Around The Web:
Analytics
- 4 Marketing Analytics That Matter, blog.marketo.com
Blogs & Blogging
- 3 Reasons Why Your Blog Isn’t Generating Any Leads, pushingsocial.com
- Grammar-Geeking Tools for Clearer Blog Content, www.blogherald.com
- How to Develop the Right Plan to Grow Your Blog’s Readership, www.problogger.net
- How to Make Time to Blog, www.blogtyrant.com
- Why Business Blogs Don’t Covert, www.semrush.com
Business Issues
- Apple dives into SoMa for first big S.F. real estate grab, www.bizjournals.com
- Baidu Approves $1 Billion Share Buyback Over Next 12 Months, Bloomberg
Content Marketing
- 5 Content Marketing Ideas for August 2015, www.practicalecommerce.com
- 7 Signs That Your Business Is Ready For Content Marketing, pushingsocial.com
- Are You Ready for the Future of Adaptive Content?, blog.kissmetrics.com
- Essential Steps of an Effective Content Marketing Plan, www.martechadvisor.com
- Six Steps To Creating Amazing Content, www.koozai.com
- The 3 Keys to Awesome Content Marketing That Works, www.jeffbullas.com
- The three kinds of stories every brand needs to tell, econsultancy.com
- Visual Content Marketing: A Resource Guide for Marketers, www.socialmediaexaminer.com
- Why Interactive Content Marketing is the Future, www.convinceandconvert.com
Conversion Optimization
- 7 Ways Form Accessibility Can Boost Conversions, conversionxl.com
- Are You Making These Conversion-Killing Mistakes?, blog.crazyegg.com
- Small Conversion Actions Are Better Than No Conversion Actions, www.komarketingassociates.com
Copywriting, Design & Usability
- 11 Website Design Galleries for Inspiration, www.practicalecommerce.com
- 4 Tools For A Successful Usability Test, usabilitygeek.com
- A UX Lesson for Content Marketers: Your Invisible Advantage, contentmarketinginstitute.com
- Good UX Isn’t Enough: Why Good CX Is Important, Too, www.usertesting.com
- How Copywriting Can Benefit From User Research, www.smashingmagazine.com
- How to Game Friction for Better UX, uxmag.com
- How to Write Content-Caliber Ad Copy, 3qdigital.com
- How to Write High-Converting Copy Without the Hype, blog.crazyegg.com
Display & Contextual Advertising
- How Merkle Is Navigating The Cross-Device Arms Race, AdExchanger
Ecommerce
- Amazon Dash Buttons Are Now Available And Cost $5, www.adweek.com
- Amazon unveils drone safety plan, www.retaildive.com
- Global ecommerce set to grow 25% in 2015, www.internetretailer.com
- How Effective Is Your Ecommerce Campaign?, www.ppchero.com
- Mobile Accounts for Almost Half of China’s Retail Ecommerce Sales, www.emarketer.com
Email Marketing
- 10 Email Marketing Tips for Content Marketers, www.contentharmony.com
- 10 Things You’re Missing Out on by Using a Personal Email Account to Do Your Email Marketing, blogs.constantcontact.com
- 5 Subject Line Tips You Haven’t Heard, www.verticalresponse.com
- Email Marketing Report Summer 2015, www.g2crowd.com
General Internet Marketing
- 3 Marketing Strategies for the Slow Season, blog.marketo.com
- 5 Branding Tips for Building Your Biz: The Chicken & Egg Strategy, SuccessWorks
- Big Shift To Digital And Data Marketing Is Shaking Up Client Relationships With Ad/media Agency Partners., www.cmocouncil.org
- If You Aren’t Using These 5 Account-Based Marketing Strategies, You’re Doing It Wrong!, www.martechadvisor.com
- The Most Common Insights That B2B Marketers Use and Their Drawbacks, www.marketingprofs.com
Internet Marketing Industry
- Experian Marketing Services cited as a Strong Performer in Real Time Interaction Management, www.experianplc.com
- Pegasystems Named a Leader in Real-Time Interaction Management, www.pega.com
MarTech
- Drink responsibly, and mix your martech responsibly too, chiefmartec.com
- Interview with Lori Bush Shepard, MarTech Advisor
Mobile/Local Marketing
- 6 Ways Wearables Will Enhance the Shopping Experience, streetfightmag.com
- Android for Work welcomes new friends, googleforwork.blogspot.com
- Angry Birds holds the record for most days as the No. 1 paid iOS app, qz.com
- Back-to-school shoppers rely more on smartphones and less on social media, www.internetretailer.com
- Google Quietly Distributes New Version of Glass Aimed at Workplaces, Wall Street Journal
- Measuring Mobile Effectiveness Still Challenges Marketers, www.emarketer.com
- Rogue apps add to ad fraud concerns, econsultancy.com
- Sky-High Tech Valuations Led by Mobile Internet, Sequoia Capital Says, www.wsj.com
Social Media
- 4 Time Management Tips for Social Media Managers, www.toprankblog.com
- 5 Facebook Advertising Fundamentals to Streamline your Strategy, www.socialmediaexplorer.com
- 7 Instagram Hacks For Brands, simplymeasured.com
- Facebook’s Playbook For Monetizing Messenger And WhatsApp, techcrunch.com
- Fashion brands increase Instagram interactions by 77%, www.mobilecommercedaily.com
- How do top brand publishers achieve success on social media?, blog.newswhip.com
- How to Create a Promoted Pin Campaign on a Budget, www.socialmediaexaminer.com
- How to Develop a Winning Pinterest Strategy from Scratch, blog.tailwindapp.com
- Leverage Social Media for Events to Achieve Your Goals, www.blogherald.com
- More Tips for Twitter Lead Generation Cards, blog.mailchimp.com
- Our plan for a more diverse Pinterest, blog.pinterest.com
- Pre- or Post-Sale, LinkedIn Is Tops for B2B Customer Engagement, www.emarketer.com
- Research: Four ways brands can build customer service relationships on Twitter, Twitter Blog
- Social Buy Buttons: Why Product Content Matters, www.getelastic.com
- Video, Carousel Ads Producing Huge Gains for Facebook Advertisers, 3qdigital.com
Video
- 7 Implications of the “Live Stream Economy” for Brands and Businesses, www.thesaleslion.com
- CNN takes a page from Facebook with autoplay video, digiday.com
- Here’s how to measure the success of branded videos, www.adknowledge.com
- Video Reblog: New Video Platforms Bring New Opportunities, www.reelseo.com
- Why YouTube Will Be Better Off Without Google Plus, www.reelseo.com
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.
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About the author
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.