Marketing Day: Katherine Heigl Vs Duane Reade Lawsuit May Serve Up Lesson In How Not To Tweet

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Study: Only 16% Of People Use Social Media While Watching Prime Time TV
  A newly released study from The Council of Research Excellence found only 16.1 percent of survey respondents claimed to have used social media while watching prime time television. To evaluate social media influence on TV viewing habits, 1,665 survey participants were instructed to log any social posts about a prime time TV show, as well […]
• Katherine Heigl Vs Duane Reade Lawsuit May Serve Up Lesson In How Not To Tweet
  New York pharmacy chain Duane Reade’s social media team might be getting an expensive lesson in how not to tweet. And that means the rest of us get a free reminder about the perils of using celebrity photos in social media. First the news: Actress Katherine Heigl is suing Duane Reade in New York federal […]
• AMC’s Mad Men Gets Don-O-Mite Blaxploitation Treatment
  If only to have a little bit of fun with this weekend’s return of AMC’s Mad Men, New York-based Leroy & Clarkson, an agency which touts itself as the “we are the whatever-you-need-to-do-with-your-brand-we-can-do-it agency,” has given us Don-O-Mite. Don-O-Mite is a full-on blaxploitation take on the series which has captivated the ad community — and […]
• Study: YouTube Exposure For Top Artists Costs Labels $40 Million In Lost Sales
  Is availability on YouTube a plus or a minus for entertainment content? Google has consistently argued that YouTube introduces new audiences to content that otherwise wouldn’t see/hear it and amplifies its visibility virally. There’s anecdotal and empirical evidence for that assertion — at least in a video or TV context. However, a new academic paper (via […]
• New: Smart Lists With Google Analytics Automate Remarketing List Management
  To help simplify the decision making process of creating remarketing lists, Google has introduced “Smart Lists with Google Analytics” which automate the process. Smart Lists rely on the anonymized conversion data gleaned from the millions of websites using Google Analytics that opt-in to share data with Google. The lists are built with machine learning using […]
• The “App-Churn Window”: 60 Pct. Of Users Might Never Return
  The strategic importance of apps is now self-evident, with roughly 90 percent of mobile internet time being spent there, according to Nielsen. However if companies’ apps don’t engage users quickly and effectively, they may churn — never to return. That’s according to Localytics, which offers some very useful data and advice about what it calls the “app-churn […]
• Conversion Optimization: Measuring Usability In The User Experience (UX) – Part 1
  Here is the scenario: I am speaking at a conference about the 7 Facets of the User/Searcher Experience. Whenever I can, I try to provide case studies and usability test results to help illustrate each facet. Inevitably, there is somebody in the audience that stereotypes search engine optimization (SEO) professionals. What could an SEO possibly […]
• Twitter Announces Real-Time Notifications For Users Of Twitter.com
  It seems that Twitter really wants you to sign onto Twitter.com. After introducing a splashy new profile design Tuesday, it announced today that users who sign in on Twitter.com will get real-time activity notifications. The feature, which Twitter said will be rolled out “over the coming weeks,” will send users a notification when someone replies […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google Analytics Adds “Smart Lists” To Automate Remarketing List Optimization
• Twitter Quietly Adds Search For Timelines & Lists
• How To Repurpose Content Without Looking Like A Total Jerk
• A Complete Guide To The Essentials Of Post-Hummingbird SEO
• WSJ: Local Businesses Losing Reviews After Yelp-Yahoo Deal
• Search In Pics: Google & Bing Light Bulb Signage, Superman Suits & World Cup Google Soccer Ball
• Percy Julian Gets Google Logo Marking The Famous Chemist’s 115th Birthday
• SMX London: Inspiring Keynote, Exceptional Networking

Online Marketing News From Around The Web:

Affiliate Marketing

• The Benefits of Viewing Affiliates as a Branding Channel, HasOffers

Analytics

• Share your goals in Google Analytics, Luna Metrics
• 5 New Google Analytics Insights to Grow Your Business, www.seerinteractive.com
• New user and sequence based segments in the Core Reporting API, Google Analytics Blog

Blogs & Blogging

• Removing Blog Comments: The View So Far, Copyblogger
• WordPress 3.8.3 To Fix Quick Draft Dashboard Widget, wptavern.com

Content Marketing

• 17 Advanced Methods for Promoting Your New Piece of Content, KISS Metrics
• 8 Scary Stats For Content Marketers — And What You Can Do About Them, Contently
• Analytics for Content Marketing the Right Way – Part 2 of 3, www.internetmarketingninjas.com
• Boost Your Content’s Reach with Ads, blog.adstage.io
• These Health Orgs Are Winning With Sexy, Scandalous Content, Contently

Display & Contextual Advertising

• How Three Targeting Tools Can Drive Mobile RTB Adoption, Ad Exchanger
• MRC Standards Are Only A Starting Point For Viewability, Ad Exchanger
• What You Need to Know About Facebook’s New Ad Structure, AWeber
• Why Custom Audience targeting proves that email has won the internet, eConsultancy
• Your Guide to Targeting Prospects on Google’s Display Network (Part 1), Crazy Egg

Domaining

• 4 Smart Tips For Choosing a Good Domain Name, smallbusiness.foxbusiness.com
• CBS Picked Colbert 18 Months Ago But Didn’t Register Any Domains But Someone Else Did Today, The Domains

E-Commerce

• How To Boost eCommerce Revenues With Upselling, ConversionXL

Email Marketing

• A national magazine’s proven email marketing formula, myemma.com

Internet Marketing Industry

• Resonate Adds Audience Building and Market Positioning to Analytics Platform, Empowering CMOs and Brand Managers to Match Messaging, Products and Services with Consumer Motivations, blog.resonateinsights.com
• Scoopshot Expands Photo and Video Crowdsourcing, and Automates Image Authentication Protocols in the US Market, PR Newswire
• Scott Cunningham Joins IAB As Vice President Of Technology & Ad Operations With Mandate To Ensure High-Quality Digital Advertising Supply Chain, IAB

Mobile/Local Marketing

• Hi Ho, Hi Ho, Through Glass To Work We Go, www.betakit.com
• Microsoft updates all Bing Windows Phone apps by removing “Bing” from their titles, www.neowin.net
• Retailers lose 32pc of shoppers to in-store mobile use: study, www.mobilecommercedaily.com

Social Media

• Facebook Really Wants Users To Review Places, All Facebook
• Facebook says no to like-bait and viral content — but what if that’s what users really want?, GigaOM
• Report: 44% of Twitter Accounts Have Never Sent a Tweet, Wall Street Journal

Video

• How to Tag and Track Referral Traffic from a YouTube Link, Reel SEO

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.