Marketing Day: July 20, 2012
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Marketing Biz: Future Shock (Is Already Here) It’s one of those weeks where those digital marketing ideas that used to feel so cutting edge are now a reality. Google+ is […]
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Marketing Biz: Future Shock (Is Already Here)
It’s one of those weeks where those digital marketing ideas that used to feel so cutting edge are now a reality. Google+ is over a year old. Twitter has a suite of advertising offerings. Foursquare is connecting loyal customers to businesses. E-signatures are poised to become ubiquitous. The future of marketing is already here if […]
- A New “Rethought” Digg Will Launch August 1st
Last week, betaworks bought the remaining assets of Digg after the once-prominent social site sold. The Washington Post acquired the Digg team, LinkedIn purchased 15 patents and betaworks was left with the Digg.com website. Well, betaworks isn’t planning on sitting around moping, today they released a blog post on rethinkdigg.com that states they are […]
- Woman Killed In Colorado Blogged About Narrow Miss Of Toronto Mall Shooting
Most Americans woke up to the horrifying news of the deadly mass-shooting in Aurora, Colorado, at the midnight showing of “The Dark Knight Rises”. If you learned about it online, especially via social media, you may have gotten to know one of the 12 who was killed — through her own words. Jessica Ghawi, who […]
- Facebook Testing “Sponsored Results” For Facebook Search
There’s no indication that Facebook will stop rolling out more advertising options anytime soon. A TechCrunch article announced that Facebook was testing a new Facebook Search ad titled “Sponsored Results.” These results will allow advertisers to show up next to organic results and can be targeted to people searching for a page, app or place. […]
- Yahoo Paying Mayer As Much As $71 Million To Become CEO
What did it take to lure Marissa Mayer from Google to the CEO post at Yahoo? A package that could be worth as much as $71 million in salary, bonuses, and stock grants over the next five years, according to a regulatory filing. Mayer will receive an annual salary of $1 million and be eligible […]
- TBG Stats: Facebook CPMs And CTRs Grow, While Average US CPCs Reach $1.04
As the industry engages in back-and-forth about the efficacy and relevance of Facebook advertising, agency TBG, which specializes in social media marketing, has released a report showing that CPMs and clicks have increased on the social network over the past year, though CPCs vary across geographies. The stats, aggregated from more than 275 of TBG’s […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Search In Pics: Marissa Mayers Yahoo Baby Gift & Goodbye Google Balloons, Android Nail Polish & Chrome Hats
- EU Anti-Trust Regulator Raises Mobile As An Issue In Talks With Google
- How To Manage Big Data With Pivot Tables
- Here’s A New Twist: Directories Now Charging NOT To Link
- Ideas To Cover Your Entire Inventory In Paid Search
- On Google Earnings Call, Google Ignores FTC Definition Of “Paid Inclusion”
- Enterprise SEO Tools: The Marketer’s Guide
Online Marketing News From Around The Web:
Affiliate Marketing
- Exclusive Interview with Shareasale’s Brian Littleton, www.sarahbundy.com
- Super Affiliate: Marketing Success Discussion, www.clicknewz.com
Analytics
- Analytics Therapy: How To Find (And Deal With) The Really Crappy Stuff On Your Site, Search Engine People
- Social Sharing Report for Google Analytics, Analytics Talk
- Why Do I See My Domain in the Referrers on Google Analytics?, www.lunametrics.com
Blogs & Blogging
- Use Social Currency Systems to Grow Your Blog, www.problogger.net
- 12 horrible pieces of blogging advice, www.prdaily.com
- Drive Traffic To Your Blog With Your Reader’s Questions, Social Media Today
- How Long Should Your Blog Post Be?, www.socialmediaexplorer.com
- Just Say NO to Giant Blocks of Texts: 7 Simple Ways to Make Your Blog Posts More Reader-Friendly, www.momeomagazine.com
- Why Small Businesses Need a WordPress Blog for Social Media Strategy, www.wpbeginner.com
Business Issues
- Facebook, Wal-Mart chiefs meet to deepen relationship, Reuters
- "Keep Moving": Marissa Mayer’s First Memo to Yahoos (Natch!), allthingsd.com
- Facebook Acquires iOS and Mac Developer Acrylic, thenextweb.com
- Google acquires popular iOS and Mac mail client Sparrow for its Gmail team, thenextweb.com
- Kayak Software Raises $91 Million, Prices IPO Above Range, Bloomberg
- Yahoo! Is Excited About Marissa Mayer, thenextweb.com
Content Marketing
- 5 ways to impress your audience with visual content, www.prdaily.com
- Should You Write a White Paper for Content Marketing?, Search Engine Journal
Copywriting, Design & Usability
- Do Mobile And Desktop Interfaces Belong Together?, mobile.smashingmagazine.com
- 10 Twitter Accounts Every UX Professional Should Follow, www.usercentric.com
- Could algorithms replace writers?, raventools.com
Display & Contextual Advertising
General Internet Marketing
- Survey Says Reviews, Not Likes Influence Consumer Trust, Marketing Pilgrim
Local Marketing
- 3 Tips for maximizing Foursquare’s new ‘Local Updates’ loyalty feature, socialfresh.com
- Billions in Local Ad Dollars Surge to Online – But Just a Trickle to News, streetfightmag.com
Mobile Marketing
- Buyers of Latest iPad More Likely to Use It for Business, allthingsd.com
- 19% Of iOS Apps Access Your Address Book Without Your Permission… Until iOS 6 [Report], www.cultofmac.com
Other Items
Search Marketing
- Dear Guardlex, You’re Doing it Wrong…, www.bigpinkcookie.com
- Six tips for effective PPC landing pages, www.ppcassociates.com
Social Media
- 10 Tips for Marketing your Business on Pinterest, www.jeffbullas.com
- Community Managers Need To Pay Attention To News, thefuturebuzz.com
- That plan to archive every tweet in the Library of Congress? Definitely still happening, Nieman Journalism Lab
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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