Facebook Testing “Sponsored Results” For Facebook Search
There’s no indication that Facebook will stop rolling out more advertising options anytime soon. A TechCrunch article announced that Facebook was testing a new Facebook Search ad titled “Sponsored Results.” These results will allow advertisers to show up next to organic results and can be targeted to people searching for a page, app or place. […]
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There’s no indication that Facebook will stop rolling out more advertising options anytime soon. A TechCrunch article announced that Facebook was testing a new Facebook Search ad titled “Sponsored Results.”
These results will allow advertisers to show up next to organic results and can be targeted to people searching for a page, app or place. These ads are not targeted on a keyword bases, but rather an “entity” much like Sponsored Stories do.
The ads look quite organic, but have the word “Sponsored” next to the listing:
Facebook is currently testing these ads, but TechCrunch reports that it is still very early, however we were unable to replicate the ads.
Images via TechCrunch
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Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.
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