Facebook Testing “Sponsored Results” For Facebook Search

There’s no indication that Facebook will stop rolling out more advertising options anytime soon.  A TechCrunch article announced that Facebook was testing a new Facebook Search ad titled “Sponsored Results.” These results will allow advertisers to show up next to organic results and can be targeted to people searching for a page, app or place. […]

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There’s no indication that Facebook will stop rolling out more advertising options anytime soon.  A TechCrunch article announced that Facebook was testing a new Facebook Search ad titled “Sponsored Results.”

These results will allow advertisers to show up next to organic results and can be targeted to people searching for a page, app or place.  These ads are not targeted on a keyword bases, but rather an “entity” much like Sponsored Stories do.

Facebook Sponsored Results Home Pack Mockup Done

The ads look quite organic, but have the word “Sponsored” next to the listing:

Facebook Sponsored Results Big Done

Facebook is currently testing these ads, but TechCrunch reports that it is still very early, however we were unable to replicate the ads.



Images via TechCrunch


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About the author

Greg Finn
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Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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