Marketing Day: July 10, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Embed-a-grams: All Instagram Posts Are Now Embeddable
  The beauty of your favorite filtered photo can now easily make its way to a website near you. Today, Instagram announced the release of Web embeds for all Instagram posts. The functionality will work for all Web and video content that is publicly available on Instagram. In order to embed the picture/video, simply head to […]
• Google Retires Latitude, Pushes Google+ Location Sharing Features
  With the announcement of the new Google Maps app release today came news that Google will be retiring Latitude in all of its various forms on August 9. The tool that allowed Google Maps users to find friends and share their location will no longer be available. No more Latitude for Google Maps on Android, […]
• Check Your Tags & Social Markup With KnowEm’s (Free) New ‘Social Media Optimizer’ Tool
  Keeping up with all of the required social tags across the various social media platforms can be grueling. Luckily KnowEm, the popular username reservation service, has created a new tool dubbed “Social Media Optimizer” that helps you keep your tags in line and your markup fresh. The tool is free and features four social networks to […]
• New Google Maps App Offers More Search Functionality, Navigation Features & Dedicated Tablet Design
  Google is rolling out a new Google Maps app for Android devices starting today, with iPhone and iPad versions on the way. The new app will include more search functionality, updated navigation features, Zagat reviews and discount offers for specific destinations. Among the new app features, users will be able to find locations without typing by […]
• Trending Tags Surface On New Tumblr Apps
  If you are one of the many Tumblr users that love getting lost among the popular tags, you’ll want to download the new official mobile applications. The new apps bring trending tags into the search tab for easy browsing across a specific tag. A nice feature with the trending tags is the incorporation of movement. […]
• Stop Redeveloping Your Website
  I’ve been in the Web design industry almost 19 years now. I was there when everything was just HTML and CGI. I saw Java when it was first released and everyone tried using it to make spinning icons and animated graphics. I got to see scrolling marquees, websites you could smell, blinking text and a […]
• ‘Tis The Seasonality Of Your Metrics
  A few posts back, I examined a simple technique for using an exponential moving average (EMA) on your time-series metrics. This has the advantage of smoothing out the metrics while at the same time keeping a “memory” of all previous values of the metric that came before. It also has the side benefit of being […]
• Nordstrom Takes Pinterest Engagement To New Level, Turns Most Pinned Items Into In-Store Displays
  After Geekwire.com’s report last week highlighting how Nordstrom is using popular Pinterest items as display promotions in a select number of stores, we wanted to find out more on the retail giant’s plans to transition their social media marketing efforts into actual in-store results. According to the report, the pilot program is running in 13 […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• New Google Maps App Gives Users More Search Functionality & Navigation Features
• Bing Ads Developer Center Launches: Resource Hub Shortens Wait For Token Access To Seconds
• Enhanced Campaigns Barely Impact CPCs, But Bing Ads Gains Share In Q2 [RKG Report]
• Google’s Matt Cutts On Why Links Still Rule & How SEOs Go Wrong In Getting Them
• What B2B SEO Professionals Need To Know About Marketing Automation
• SEOs Say Links Rule Now, Content & Authorship Will Rule Later, In Moz 2013 Ranking Survey
• Single-Keyword Ad Groups: Maximizing Mobile Performance With Enhanced Campaigns
• AdProof PPC Ad Copy Testing Platform Aims To Speed Up Testing Through Crowdsourcing

Online Marketing News From Around The Web:

Affiliate Marketing

• Maine, Minnesota and Missouri Jump on the Affiliate Tax Bandwagon, Affiliate Marketing Blog

Analytics

• How to Introduce a Politics-Free Prioritization Model for Analytics Reporting, Search Engine Watch
• How to Track the Print Page Action in Google Analytics, www.blastam.com
• Tag Management Evolving into Key Digital Data Distribution Platform, According to New Study, www.tealium.com

Blogs & Blogging

• Why on Earth Would You Still Bother with Blogging?, www.conversationagent.com

Business Issues

• Google brings calling back to Gmail with Hangouts and makes calls to US and Canada free, The Next Web
• Microsoft reports hackings linked to report by Google researcher, Reuters
• Twitter’s Bain turns hashtags into #revenue, www.usatoday.com
• Google Chromebook Under $300 Defies PC Market With Growth, Bloomberg
• Judge Rules Against Apple in E-Books Trial, New York Times
• Samsung confirms it is ‘investing heavily’ in wearable computers as it takes on Google Glass and Apple’s rumoured iWatch, www.dailymail.co.uk
• Twitter Is Already Selling World Cup Promoted Trends, Ad Age
• Twitter sales exec joins Change.org — which just hit 40M users, VentureBeat
• Yahoo Employee Satisfaction Hits 5-Year High Under Marissa Mayer, Mashable
• Merchants Sue Yelp, Allege Selling Ad Buys To Squash Negative Reviews, MediaPost

Content Marketing

• How to Leverage Visual Content in Your Marketing Mix, Spin Sucks
• The Power of Questions for Attracting and Engaging New Buyers, Jeff Korhan
• Wall Street and Content Marketing, Social Media Today

Conversion Optimization

• 5 Conversion Rate Optimization Case Studies, www.searchenginepeople.com
• Understanding A/B Split Tests, Practical Ecommerce

Copywriting, Design & Usability

• 10 Tips to Energize Boring Copy (And Increase Sales by 30%), Crazy Egg
• Persuading Your Site Visitors Takes Some Detective Work, www.marketingwords.com
• When the UI Is Too Fast, www.nngroup.com

Display & Contextual Advertising

• 10 Answers to LinkedIn Rich Media Questions, BruceClay.com
• Facebook ads for nonprofits, fbppc.com
• Hitting the “Boost” Button is the Crack of Facebook Marketing, Social Fresh

Domaining

• 18 end user sales from $750 to $17,500, Domain Name Wire
• 8 observations from the first new TLD objection decisions, Domain Name Wire

Ecommerce

• Mobile checkouts: how user-friendly are the top 10 US retailers?, eConsultancy

Email Marketing

• 8 Ideas for Using Social Media Content in Emails, Content Marketing Institute

General Internet Marketing

• 5 Ways Business Intelligence and Online Marketing Can Work Together, Small Business Trends
• Psychology for Marketers: 9 Revealing Principles of Human Behavior, HubSpot
• Search traffic vs. social traffic — It’s not equal, Pando Daily
• Wait Till Somebody Exposes the Spying That Marketers Do, Ad Age

Internet Marketing Industry

• Moz to ink lease for 50,000 square feet in Seattle, Geekwire
• A Marketer’s Mobile Toolkit: Our 10 Favorite iOS Apps, KISS Metrics
• Ampush Named Facebook Strategic PMD, MediaPost

Mobile/Local Marketing

• Wearing Glass ‘Gets Pretty Tiring Pretty Fast,’ Google UX Designer Admits, Social Times

Other Items

• All Your Yahoo! Mail, All in One Place, yahoomail.tumblr.com

Reputation Management

• Fake reviews are like toupees. No matter how good you think it is, we all know., www.damniwish.com

Social Media

• Lessons from the Vatican’s Latin Twitter feed, www.ragan.com
• Path 3.1 brings stickers to feed comments, QR code invites and updated iPad navigation, The Next Web
• Customers Expect Speed in Social Media, thearccompany.com
• How To Effectively Use Facebook Hashtags For Events, All Facebook
• The 2 Guaranteed Ways To Get More Followers On Twitter, Media Bistro