Marketing Day: January 3, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Fake Mrs. Rupert Murdoch Points To Hole In Twitter’s Verification System Twitter’s method of verifying official accounts is a mysterious and sometimes messy system, and it was exposed as such over […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Fake Mrs. Rupert Murdoch Points To Hole In Twitter’s Verification System
Twitter’s method of verifying official accounts is a mysterious and sometimes messy system, and it was exposed as such over the weekend by the case of “fake Mrs. Rupert Murdoch.” If you’re just joining the story, one day after News Corporation CEO Rupert Murdoch joined Twitter, a man in London set up a Twitter account […]
- Short Attention Spans and Social Media: How to Fight Back
How many Facebook/Twitter/G+ checks, new tab opens and email refreshes will you perform today? In the next 30 minutes? In the time it takes you to read this? Growing evidence shows that social media, among other Internet-age phenomena, is actually rewiring our brains, creating shorter attention spans than ever before. Depending on what you believe, […]
- Will Google Have To Ban Itself For Buying Links?
Google has created quite a stir with what appears to be a sponsored blog posts campaign over the holidays — a campaign that may have led Google to gain inbound links as part of the paid blog posts. And, if that’s what happened, it raises the possibility that Google might have to ban itself for […]
- Google+ Has Its Biggest Traffic Month Yet In December, Hitwise Says
The holidays were apparently very good to Google+. The search giant’s fledgling social networking site had its biggest traffic month to date, according to Experian Hitwise. U.S. visits to Google+ topped 49 million in December, Hitwise says, and that’s a 55% increase over November. Here’s the Hitwise chart from earlier today: (You can click that […]
- Google’s Coming Tablet: A Response To Kindle Fire, Not The iPad
The Kindle Fire is a deeply flawed tablet — yet it has disrupted the nascent tablet market and especially other iPad challengers. Indeed, it may have even motivated Google to develop its own branded tablet, similar to the Google-branded Nexus series of smartphones. By pricing its heavily skinned Android device at $199 and taking a slight […]
- For Consumers, Android Is More “Clopen” Than Open
Imagine if when Windows 7 came out, it was only offered on only one particular Dell computer. It was also uncertain when or if other computers, including those made by Dell, would ever be able to upgrade to it. Welcome to the “clopen” world of Android. Android “Open” For Whom? Google has made much of […]
- The Best Google Logos Of 2011
After a year of remarkable special Google logos, the company is ending 2011 and welcoming 2012 with a simple logo for New Year’s Eve. Here’s a look at it, as well as a look back as some notable Google “doodles” this year, including the popular Les Paul guitar interactive logo and the singing/dancing Freddie Mercury […]
- How 2012′s Rise Of The Affiliate Channel Will Impact The $300B Ecommerce Industry
For years, affiliate marketing has provided a steady stream of traffic and sales to online merchants while publishers reaped healthy yet steady commissions. As a staple in the online marketing toolkit, the affiliate channel continues to play a critical role in driving brand awareness and online revenue. And that role is about to expand significantly […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google: Chrome Page Will Have PageRank Reduced Due To Sponsored Posts
- Google: Yes, Sponsored Post Campaign Was Ours But Not What We Signed-Up For
- Optimize Facebook Open Graph Tags: They Are the 50%
- Link Building Tool Review: Ontolo
- Can New Multilingual Markup Create Advantages For Big Brand Optimisation?
- Don’t Fall Into The Made-For-SEO Website Trap
- Google’s Jaw-Dropping Sponsored Post Campaign For Chrome
- Google Launches US Election Hub Website
- How To Improve Mobile Commerce SEO Using JQM
- Predictions For Local Search In 2012 – Year Of The Dragon
- Larry Page “CEO Of The Year” — Investors Business Daily
- How Savvy Is Your AdWords Account? 7 Areas To Audit
- 2012 New Year’s Day Logos From The Search Industry
- How To Track Emerging Search Engine Blekko In Web Analytics Systems
- Welcome Back CO.CC To Google
- More People Now Using Mobile Apps Than Browser — comScore
Online Marketing News From Around The Web:
Affiliate Marketing
- Many Affiliates Have Gotten Commission Increases from Affiliate Managers, affstat.com
- Affiliate-Marketing Events Worth Attending in 2012, www.practicalecommerce.com
- Affiliate Summit West 2012: Presentation Sneak Peek and Free Books, www.amnavigator.com
- How to Ask Questions in Sessions at Affiliate Summit West 2012, blog.affiliatetip.com
Analytics
- Google Analytics Custom Variables Not Working?, www.lunametrics.com
- 2012: Rise Of Metrics, End Of Click-Through Rates, MediaPost
Applications & Portals
- Facebook lists supported and deprecated SDKs, www.zdnet.com
- Chrome Gaining Browser Market Share, www.marketingcharts.com
Blogs & Blogging
- Review: Top 3 SEO WordPress Plugins, www.seo.com
- 20 Websites to Help You Find a Company Blogger, sproutsocial.com
- The Misconception that is Inspired Writing and Blogging, www.thesaleslion.com
- 6 WordPress Plugins to Make Your Blog Google+ Friendly, www.idowebmarketing.com
- How to Grow Your Blog with the Rule of 10, www.quicksprout.com
Business Issues
- In 2012, Small Businesses Can Start Fresh, huffingtonpost.com
- The Best 9 Online Organizational Tools for Business in 2012, sugarrae.com
- The Untimely Demise of WebVisible, screenwerk.com
- What 5 small businesses learned after failing in 2011, The Bulletin
- 10 things we learned about Apple this year, www.splatf.com
- Facebook User Growth Continues To Slow Down, www.allfacebook.com
- How Facebook will take over the rest of the world in 2012, venturebeat.com
Conversion Optimization
- The #1 Reason Why You Must Remove That Search Form From Your Site, socialtriggers.com
Copywriting, Design & Usability
- 50 Interesting Navigation Menus, www.noupe.com
Domaining
- Dear GoDaddy – Why I’m Moving Out, netmeg.com
- Domain Industry Professionals: “One Thing I Learned in 2011″, Elliot’s Blog
- Google apparently registers Googan domains, slang for lowlife webmaster, fusible.com
- Domaining’s Most Fascinating 2011: The Top 4- Schilling, Ruddell, Lawley and a BIG GEO Surprise, fragerfactor.blogspot.com
Email Marketing
- Segmenting Email Lists for 2012, www.practicalecommerce.com
- The Power of Permission in Using Email Marketing, Small Business Trends
- Email Marketers, Here’s What to Watch For in 2012, www.aweber.com
General Internet Marketing
- 32 Resolutions To Prepare For Your 2012 B2B Lead Generation Program, www.business2community.com
- Internet Marketers: Meet the New Year, It’s the Same As the Old Year, Marketing Pilgrim
- 2012 Marketing New Year’s Resolutions, www.trada.com
- Neuromarketing Nation: How Emotions Influence Your Buying Decisions, www.qualitylogoproducts.com
Internet Marketing Industry
- Techmeme’s biggest stories of 2011, literally, as measured by height, Techmeme
- Predictions 2012: #1 – On Twitter and Media, John Battelle’s Searchblog
- Predictions 2012: #2 – Twitter As Free Radical, Swiss Bank, Arms Merchant…And Google Five Years Ago, John Battelle’s Searchblog
Mobile Marketing
- Top 14 Things Marketers Need to Know About QR Codes, searchenginewatch.com
Search Marketing
- SEO Tips 2012: 18 SEO Experts On How To Do SEO In 2012 [Interview], edgyseo.com
- 2012 search predictions: the experts’ view, econsultancy.com
- Interview #1 with Joanna Lord for PPC Beginners, www.searchenginejournal.com
Social Media
- Majority of Shoppers Distrust Facebook Stores, marketingcharts.com
- Social Media for Small Businesses: Best Practices for Engaging with Your Connected Customers #smb #smallbiz #socialmedia, adCenter Blog
- Social media helps comeback of after-hours clubs, sfgate.com
- Traffic for Google+ on the Rise Along with User Count, Chitika Insights
- Using Social Media Monitoring as an Inbound Marketing Channel – Whiteboard Friday, SEOmoz
- Facebook phasing out support for IE7, sociable.co
- Facebook To Take Action On Open Graph Actions, www.allfacebook.com
- 8 Predictions About Social Media in 2012, theantisocialmedia.com
- On Facebook, Obama Has The Most Fans, Ron Paul The Highest “Viral Reach”, TechCrunch
- Was 2011 The Year Facebook Killed Google?, Online Marketing Blog
- 3 New YouTube Changes and What They Mean for Businesses, www.socialmediaexaminer.com
- Direct Sellers: LinkedIn Brand Building Communities, www.personalbrandingblog.com
- Facebook Apologizes For Deleting DIY Abortion Posts, www.allfacebook.com
- Here’s Why Not to Buy Facebook Followers, Small Business SEM
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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