Marketing Day: January 28, 2014
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Yahoo’s Q4 and FY Revenues Down But Earnings Beat This afternoon Yahoo reported revenues of $1.26 billion in Q4 2013. That was a 6 percent decrease from a year ago. For […]
Matt McGee on January 28, 2014 at 4:59 pm | Reading time: 7 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Yahoo’s Q4 and FY Revenues Down But Earnings Beat
This afternoon Yahoo reported revenues of $1.26 billion in Q4 2013. That was a 6 percent decrease from a year ago. For the full year, Yahoo earned roughly $4.7 billion, another 6 percent decrease compared to 2012. Yahoo earnings per share dramatically beat Wall Street Estimates ($0.46 vs. $0.38). However the contraction of Yahoo’s display business […] - Google Glass Going Mainstream Late This Year With 4 New Frames
Google Glass will begin selling to the general public late this year, and it’ll do so with four new frames and two new sunglass shades that make the device look a lot more mainstream. Google announced the “Titanium Collection” overnight — a set of traditional frames that are ready for prescription lenses, or can be […] - The Hits Keep Coming – More Brands Release Super Bowl Ads Before Game Night
Instead of posting Super Bowl teaser ads like Jaguar and Nestle, many brands are choosing to post their full Super Bowl ads well ahead of the game next Monday night. Axe and GoDaddy both posted their Super Bowl ads last week, and yesterday Ad Age reported Audi, Hyundai, Oikos and Squarespace have posted their Super […] - Low Hanging Fruit: These Super Bowl Advertisers Are Getting Found For “Super Bowl Ads”
As Super Bowl advertisers rev up the heat on their promotional campaigns ahead of the big game, a handful are turning to paid search on both Google and the Yahoo Bing Network. Thousands of consumers are searching for “super bowl ads” according to Google. The advertisers showing up and paid search show they wisely have […] - Moz 2014 Industry Survey Reveals Budgets Are Up & Median Marketing Salary Trumps SEO Pay
Marketing analytics provider Moz has released its latest industry survey, polling more than 3,700 internet professionals on a number of marketing and search related topics. According to Moz’s survey results, not only are budgets on the rise, but the median marketing salary totaled $73,034, the fifth highest median salary by role. Moz broke down salaries […] - Federated Media Sells Content Marketing Business To Focus On Programmatic
Media-seller Federated Media Publishing, which began in 2005 with big native advertising ambitions for independent bloggers, has given up that mission to focus on programmatic media. The company is selling its content marketing business to LIN Media, and is re-branding what remains, founded on FM’s acquisition of Lijit in 2011, as sovrn holdings. Federated Media […] - 1 Billion Smartphones: Samsung On Top But China Rising
Samsung finished 2013 as the undisputed global smartphone leader, increasing its marketshare lead over arch-rival Apple. However Chinese handset makers such as Huawei and Lenovo gained ground on the Korean giant. Propelled by lower-cost handsets in emerging markets, global smartphone shipments hit or exceeded a billion units according to Strategy Analytics and IDC (their numbers disagree). According […] - Creating & Iterating Today: The Marriage Of Tech & Imagination
In our industry, we acknowledge the longstanding rub between the quant and the qual. We know that the math and the creative imagination have had their struggles to co-exist. But it’s become a bit of a false or dated construct. It’s a fun debate, sure, but the either/or conclusion cannot be supported any longer. Most […] - Crop Notch: Better Photo Editing & Sharing Capabilities Arrive In Twitter App Update
Twitter is continuing their quest for better photos with an upgrade to the native Twitter editing tools. Rotation, cropping and tagging reminders have now made their way to the Twitter app for Android and will be hitting iOS soon. The changes will allow users to crop photos quickly and easily with the built in “Move […] - Must Attend: The All New Marketing Land Digital Marketing Summit
As a marketer, you’re constantly striving to gain an edge, to create a unique voice that compels people to listen, to learn, to desire. Every day you reach within to tune and hone this voice: to add richness to its timbre, to add emotion to the stories you weave, to add color and depth to […] - High Fashion Dominates The Most Engaging Brand Photos On Facebook Last Week
Some of the most engaging photos from brands last week likely featured some of the most expensive fashion products. Zoomsphere, an online system for managing company profiles on social networks, has begun chronicling the most engaging brand pictures. Last week, 3 of the top 5 finishers were from luxury fashion brands, Chanel and Louis Vuitton. […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- 5 Tactics Super Bowl Advertisers Are Using To Boost Their Paid Search Campaigns
- Moz 2014 Industry Survey Results: Google Webmaster Tools Ranked Top SEO Tool
- How To Analyze A Link: Link Building Basics
- DeepMind Buy Another Google “Moonshot” Of Sorts
- Google Showing Date Selector In Knowledge Graph Carousel For Hotels
- Google Issues Subtle Warning To Affiliates That Have “Thin-Content”
- Google Search OneBox Answers Are Getting More Detailed
- Secure Search & SEO Methodology: Key Strategies & Enablers
- Google’s Matt Cutts Explains That Older Sites Won’t Always Keep Their Current Rankings
- The Search Agency: CPC Increases Across The Board, Weaker Bing Ads Spend In Q4 2013
- Live @ SMX West: Top Social Tactics For The Search Marketer
Online Marketing News From Around The Web:
Analytics
- In a field like Digital Analytics finding the right person is key, Web Analytics World
Blogs & Blogging
- Building a Magnetic Blog: How to Keep Your Readers Coming Back for More, ProBlogger
- The Growth and Rise of Good Guest Blogging, Portent
Business Issues
Content Marketing
Conversion Optimization
- Three Ways Your New Website Will Murder Your Conversion, Luna Metrics
- Tracking Conversions – 4 Steps To Attainable Conversion Goals, Crazy Egg
- Why You Should Focus On Clicks Before Conversions, Unbounce
Display & Contextual Advertising
- The Ethics of Remarketing, ppcchat.co
Domaining
- Afternic/GoDaddy Sell $1.77 Million In Domain Names, The Domains
- Donuts Set to Open First New Internet Domains to the Public, PR Newswire
- Sedo Transactions Total $1.7 Million, The Domains
E-Commerce
- Four points of Pinterest in ecommerce, eConsultancy
- How to Personalize Shopping on an Ecommerce Site, Practical E-Commerce
Email Marketing
- 68% of Marketers Say Email is Core to Their Business, Exact Target
- Personalization Sees Payoffs in Marketing Emails, eMarketer
General Internet Marketing
- Online Marketing Strategy of the Accommodations & Hotels Industry, blog.similarweb.com
Internet Marketing Industry
- MobSoc Media Launches 35 Digital Properties for Brands to Surgically Target Consumers in the Mobile and Social World, www.marketwired.com
- RTB House launched its operations in UK and Ireland, www.adhugger.net
Mobile/Local Marketing
- Amazon Appstore Now Allows Developers To Charge For HTML5 Web Apps, Promote Them Through “Free App Of The Day”, TechCrunch
- Google brings Chrome apps to Android and iOS, lets developers submit to Google Play and Apple’s App Store, thenextweb.com
Other Items
Reputation Management
- $750K lawsuit over Yelp review will go to trial, Washington Post
Social Media
- 18 Ways to Improve Your Facebook News Feed Performance Social Media Examiner, Social Media Examiner
- Facebook is only one piece of the social media marketing puzzle, Internet Retailer
- Google+ Pages vs. Communities, CopyPress
- How To Analyze Your Competitors Using Social Data, www.socialmediaexplorer.com
- Obama Expands State of Union on Social Media as TV Fades, BusinessWeek
- Why You Should Use Images on Twitter and 3 Tips to Doing it Right, www.reviewzntips.com
Video
- 8 Steps to Capturing 500,000 YouTube Views in 10 Months: Case Study, www.jeffbullas.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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