Marketing Day: January 11, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: The New Delicious.com Is Now Live & Looks Like A Winner After giving users a sneak peek last month, the new owners of Delicious.com have launched the new version of the […]
Matt McGee on January 11, 2013 at 3:58 pm | Reading time: 5 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- The New Delicious.com Is Now Live & Looks Like A Winner
After giving users a sneak peek last month, the new owners of Delicious.com have launched the new version of the venerable bookmarking site. On first glance, it looks like they have a winner on their hands. Going to the home page today should show a small pop-up window introducing the new site to both users […] - SocialCrawlytics: Providing Insight On How Your Content Is Being Shared
It’s funny how subjective using social media tools can be from person to person. Every day, I use at least a half dozen tools to post and track social activity online, primarily SocialFlow, Chartbeat, Google Analytics, Tweetdeck, Facebook Insights, Exact Target. On occasion, that toolset grows: Google Webmaster Tools, Simply Measured, PageLever, Followerwonk, Raven Tools, […] - Marketing Biz: Radical Transparency & Buying Community
Better information on campaigns and competitors has the opportunity to reshape the digital advertising industry. So the seed funding for YieldMetrics and the acquisition of MakeGood by Quantcast are pretty radical, dude. For the second week in a row we saw the value of community online as ZURB purchased design community Forrst. There was also location-based […] - 4 New Year’s Resolutions For The Affiliate Marketer
I’ve always loved New Years, but I’ve never been a big fan of New Year’s Resolutions. Kind of a strange combination, don’t you think? What can I say; I’m a bit weird. To me, there are 365 days each and every year to make resolutions to change and be better. However, it’s come to my […] - Karma Required: Reddit Looking For $1 Million In Angel Investing
Rumors have been swirling about Reddit being close to raising capital and AllThingsD has reported that this in fact the case. They just aren’t looking for a heck of a lot of money. Reddit (valued around $400 million) is apparently looking to raise just $1 million dollars. In comparison BuzzFeed raised a whopping $15.5 million earlier this […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Yahoo Brings Back Flickr/Creative Commons Filtering To Image Search
- Why Asking StumbleUpon To Remove Your Links Is Dumb
- Analyst: Mobile Continues To Take Share From Desktop Search
- Analytics Matched Search Queries Vs. AdWords Keyword Details Report
- Search In Pics: Panda & Penguin Speakers, R2D2 Android & Google Workshop
Online Marketing News From Around The Web:
Affiliate Marketing
- Nearly 15% of a U.K. affiliate network’s December sales come from mobile devices, Internet Retailer
- Quick Guide to Choosing an Affiliate Program Manager, www.amnavigator.com
Analytics
- 10 Google Analytics Resolutions for 2013, Google Analytics Blog
- 7 Social Commerce Analytics Tools for Small Businesses, www.dirjournal.com
- Configuring Google Analytics, Part 2: Advanced Capabilities, www.practicalecommerce.com
- Google Analytics: 7 Shortcomings, www.practicalecommerce.com
- How Does Google Analytics Attribute Goal Conversions?, blog.crazyegg.com
Blogs & Blogging
- A Fast and Frugal Guide to the Kind of Glory Blogging Can Give You Big Media Can’t, thecopybot.com
- Claim Google Authorship for Your WordPress Website in 3 Easy Steps, www.copyblogger.com
- Forget Guest posting? 3 ways to get top Bloggers to write about YOU, www.iblogzone.com
- The Case For Adding ‘Easter Eggs’ to Your Blog Posts, www.mackcollier.com
- WordPress 3.6 Areas of Focus, Weblog Tools Collection
Business Issues
- Apple, Google Deal for Kodak Patents Approved by Judge, Bloomberg
- Google Faces New Lawsuit About Buzz, MediaPost
- Quantcast Acquires MakeGood Software, www.quantcast.com
- Twitter move to Australia ‘imminent’, www.zdnet.com
Content Marketing
- 22 One-Sentence Stories That Will Emotionally Charge Your Marketing, blog.crazyegg.com
- Content Marketing, Google+ Communities and Becoming an Authority Online, www.ryanhanley.com
Conversion Optimization
- Five Tips For Creating The Ultimate Landing Page, trafficado.com
Copywriting, Design & Usability
- 10 brilliant examples of responsive design in ecommerce, econsultancy.com
- 4 Fearless Design Trends to Watch Out For 2013, blog.printrunner.com
- Build a basic responsive site with CSS, www.netmagazine.com
- Mastering Photoshop: Improving Flow, www.blueglass.com
- Startup UX and Design Demystified, 500.co
- Website Design Reloaded – It’s Usability that Counts and Not Striking Visuals, www.underworldmagazines.com
Display & Contextual Advertising
- Understanding the difference between Facebook Sponsored Stories, Page Post Ads, Promoted Posts and Marketplace Ads, Inside Facebook
Domaining
- Why $1.2 million for Rockies.com didn’t pass my sniff test, domainnamewire.com
Email Marketing
- Don’t Forget Email Marketing; 13 Reasons, www.practicalecommerce.com
- Seven Deadly Email Marketing Sins, and How to Avoid Them, MarketingProfs
General Internet Marketing
- 5 Big Reasons to Monitor your Website, www.jeffbullas.com
- How to Run Effective Online Sweepstakes Campaigns, conversionxl.com
- WordofMouth.org’s 7 favorite word of mouth stories from 2012, www.damniwish.com
Internet Marketing Industry
- Top 40 Strategists in Digital Marketing, www.onlinemarketinginstitute.org
Mobile/Local Marketing
- California Attorney General’s office releases privacy guidelines for mobile app developers, www.insidemobileapps.com
- The Sports Authority fumbles mobile site performance, Internet Retailer
- Walgreens’ Mobile Tactics Include foursquare and Store-Inventory App, eMarketer
Other Items
- Nokia: Yes, we decrypt your HTTPS data, but don’t worry about it, GigaOMPa
- Verizon Has Computerized Glasses Just Like Google Does, Business Insider
- 3 Ways to Enhance Your Personal Brand at Work (CCs All Millennials!), www.delightfulcommunications.com
Social Media
- $100 Zuck Message Is An A/B Test Of Different Messaging Price Points, Not A Sign Of Facebook Desperation, TechCrunch
- 5 B2B Content Marketing Tips for Boosting Your LinkedIn Group, contentmarketinginstitute.com
- How Walmart uses Pinterest, Facebook, Twitter and Google+, econsultancy.com
- Insensitive Newsjacking leads to social media firestorm, Web Ink Now
- Sharing Makes us Feel Good, a Monkey Brain Shows Us, www.stateofsearch.com
- What Facebook Paid Messages Could Mean for Brands, eMarketer
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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