Marketing Day: Interview With (RED)’s Chief Digital Officer, Google’s Wireless Service & Individual Tweet Analytics

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Building One Of The Most Social Nonprofits Ever: 5 Questions With (RED)’s Chief Digital Officer
  Chrysi Philalithes talks about how her brand was the first nonprofit to win over one million followers on Facebook and Twitter.
• Infographic: Optimal Image Sizes For All The Social Networks
  Looking for precise specs for your Facebook cover photo? This handy cheat sheet from Spredfast has the answer to that and other social media photo details.
• Google Announces Wireless Service Intended To Promote Industry Innovation
  Google Wireless: the rumor was true. At the Mobile World Congress conference yesterday in Barcelona, Google announced that it was in fact going to launch its own (MVNO) wireless phone service.
• Fitbit Campaign Helped People Convert 1 Billion Calories Into 1.5 Million Donated Meals
  The fitness tracker brand reminds users of its value by counting the calories they’re burning — and donating the equivalent to the hungry.
• Why You Need Content & Martech To Work Together
  Contributor Mary Wallace says martech is the conveyor belt that delivers the widget — the content. No belt, no widget. No widget, no need for the belt.
• Cashing In On Kanye: How Award Show Triggers Can Benefit Your Brand
  When you think about real-time marketing, social media platforms likely come to mind. Contributor Jason Warnock explains how email campaigns can piggyback on live events, too.
• Does My Business Really Need A Mobile App?
  If you already have a mobile-friendly website, is an app a necessity? Contributor Daniel Cristo says you only need one if you don’t want to fall behind the competition.
• Twitter Experimenting With Analytics For Individual Tweets
  Twitter is testing ways to give quick access to how well your tweets are performing.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Yahoo Celebrates Its 20th Birthday By Setting New World Record For Yodeling
• Naturally Generated Links? Hey, Google Might Still Hate Them!
• Google Researchers Introduce System To Rank Web Pages On Facts, Not Links
• Heal’s Furniture: A Tale Of 2 Ad Types, Text Vs. Shopping

Online Marketing News From Around The Web:

Analytics

• How to Find a Good Marketing Analyst, adage.com

Blogs & Blogging

• 7 Blogging Nightmares and How to Avoid Them, www.jeffbullas.com
• Are you thinking about your blog all wrong, www.convinceandconvert.com
• My Blog Traffic and Podcast Audience Results For February, mackcollier.com

Business Issues

• Inside Project Loon: Google’s internet in the sky is almost open for business, www.theverge.com
• The Next Marketing Frontier: Your Medical Records, www.wsj.com

Content Marketing

• Robert Rose Says Content-driven Experiences Are the Next Era, contentmarketinginstitute.com
• The 7 Steps to a ‘Good-to-Great’ Content Marketing Strategy, blog.bufferapp.com
• The Fundamental Reason Why Content Marketing Works, smallbiztrends.com
• This Former BuzzFeed Exec Is Running Crazy Cool Sponsored Content Experiments at the Daily Mail, contently.com
• Three great examples of high-performing visual content marketing, econsultancy.com
• Why Quizzes Are Content Marketing’s Secret Weapon, buzzsumo.com

Conversion Optimization

• 3 Easy-to-Fix Errors Killing Your Conversions Right Now, blog.crazyegg.com
• A Scientific Model for Creating Emotionally Powerful Landing Pages, unbounce.com
• Reduce Your Bounce Rate with Personalized Audio Guidance, www.convinceandconvert.com
• Split Testing Tools for WordPress for Better Conversion Rates, www.wpexplorer.com

Copywriting, Design & Usability

• 60 Ways to Screw Up the Customer Experience, www.ducttapemarketing.com
• From Design Thinking to Design Doing, uxmag.com
• Thorntons vs. Hotel Chocolat: user experience comparison, econsultancy.com

Domaining

• Infographic With All Domain Extensions, www.domaininvesting.com
• More security issues prang ICANN site, domainincite.com

Ecommerce

• 7 Surprises When Adding Clicks to Bricks, www.practicalecommerce.com
• Inside Alibaba, the Sharp-Elbowed World of Chinese Ecommerce, www.wsj.com
• The Terrible Truth About Mobile Shoppers, blog.movableink.com
• Wholesalers call ecommerce their top sales channel for 2015, www.internetretailer.com

Email Marketing

• 7 Advanced Email Tools to Pump up the Volume on Your Marketing, www.verticalresponse.com
• How the Amount of Text and Images Impact Email Click-Through Rates, blogs.constantcontact.com
• New Welcome Message Study – Find Your Best Customers, blog.returnpath.com
• What Do Email Marketers Want to Know About Readers? Everything, www.emarketer.com
• Why Your Email Marketing Should be Based on the Customer Journey, blog.kissmetrics.com

General Internet Marketing

• For Brands, 2015 Is Shaping Up to Be the Year of Positivity, www.adweek.com
• Interview: Sonia Simone of @Copyblogger Media, www.toprankblog.com
• The New Brand Building in the Era of Engagement, blog.marketo.com
• Which Digital Marketing Tactic Has the Biggest Revenue Impact?, www.marketingprofs.com

Internet Marketing Industry

• Accomplice Secures $5 Million Series A Funding, www.businesswire.com
• bRealTime’s Programmatic Mobile Marketplace Continues Exponential Growth, www.marketwired.com
• Evergage Announces Plug-and-Play Integration, www.prweb.com
• High Finance and the Sharing Economy for Brands, www.sharethis.com
• Invoca Introduces First-ever Native AdWords Integration, www.prnewswire.com
• Sizmek Announces Senior Sales Promotions and Appointments, www.sizmek.com
• SmartBear Launches Software Developer Network, smartbear.com
• TeamQuest Names Dino Balafas Vice President of Marketing, www.teamquest.com

Mobile/Local Marketing

• Brands That Make Your Mobile Life Cooler, www.adweek.com
• Domino’s makes ordering on-the-go even easier with smartwatch integration, www.mobilecommercedaily.com
• High-End Android Phones Show Higher Engagement than iPhones, www.adweek.com
• Is It Time To Build An App?, adexchanger.com
• Local Media Companies Now Need a Digital Business to Survive, streetfightmag.com
• Mobile Wallets: Marketing Platform of the Future, adage.com
• Samsung Pay vs. Apple Pay vs. Android Pay, www.yahoo.com
• Waze Becomes One Of Google’s Pre-Installation Options For Android Devices, techcrunch.com
• Wearables: The Next Mobile Payment Device?, www.emarketer.com
• Wearables: Three factors that provide a compelling use case, econsultancy.com
• What Sites See Most Mobile Action in the UK?, www.emarketer.com

Reputation Management

• Apology 101: How to Save Your Reputation, www.searchenginejournal.com

Social Media

• Twitter Escalates Its Own ISIS Battle: 2,000 Accounts Suspended Last Week, abcnews.go.com
• 16 Ways to Use Social Media to Promote Your Event, www.socialmediaexaminer.com
• 26 Social Media Monitoring Tools, www.razorsocial.com
• 5 Social Analytics Tips for Midsized Companies, simplymeasured.com
• 7 Tools to Sell Products on Instagram, www.practicalecommerce.com
• CMOs: It’s Time to Hand over Inbound Social Media, www.conversocial.com
• Drive Foot Traffic with Facebook Local Awareness Ads, www.verticalmeasures.com
• Facebook and LinkedIn executives illustrate just how big mobile is for their businesses, www.internetretailer.com
• Facebook Was an NBA All-Star, www.adweek.com
• How Are Social Networks Used to Share Financial Content?, www.adweek.com
• How Can Twitter Website Cards Help Your Business?, smallbiztrends.com
• How mouth-watering is Krispy Kreme’s social media strategy?, econsultancy.com
• How To Integrate Social and CRM Data to Improve Your Twitter and Facebook Ads, www.socialmediaexaminer.com
• Introducing friend-finding and two-step verification to Digits, www.Twitter.com
• NCAA March Madness reveals growing role for Snapchat in sports marketing, www.mobilecommercedaily.com
• Top 10 Social Media Marketing experts on Twitter to follow, www.edupristine.com
• What Motivates Customers to Make Recommendations on Social Media?, www.marketingprofs.com

Video

• Where NOT to Place Annotations on YouTube Videos, www.reelseo.com
• Why It’s Time to Switch to HTML5, www.adweek.com