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Marketing Day: Home service ads, MarTech Conference & a brand intimacy report

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Amy Gesenhues on October 6, 2017 at 4:06 pm | Reading time: 4 minutes

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

DNA of a strategic marketing operations leader: 3 seismic shifts, Part 2
Oct 6, 2017 by Debbie Qaqish
In Part 2 of a series, contributor Debbie Qaqish takes a look at the evolving role today’s successful marketing operations leader plays within an organization.
Are Home Service Ads the death of home-based businesses on Google?
Oct 6, 2017 by Joy Hawkins
Google is expanding their Home Service Ads across more and more cities in the US, and some home-based business owners are worried. Columnist Joy Hawkins explains how this move impacts these businesses and what they can do to combat a loss of local search visibility.
At MarTech conference, tech evangelist Robert Scoble envisions how AR and VR will transform marketing
Oct 6, 2017 by Barry Levine
It will have a profound effect, he says, on how products are designed, presented, sold and used.
How to build an audience of consumers in today’s highly competitive environment
Oct 6, 2017 by Peter Minnium
Amid the super saturated digital advertising space, how can your brand break through? Contributor Peter Minnium explains how building an audience will give you a competitive advantage.
The world of martech stacks from a B2C brand, B2B company & agency perspective
Oct 6, 2017 by Amy Gesenhues
This year’s MarTech Conference Boston brought together Red Wing Shoe Co.’s director of marketing technology, iCrossing’s CTO and Entuity’s VP of worldwide marketing.
But do you love me? A brand intimacy agency ranks brands based on emotional connections to consumers
Oct 6, 2017 by Amy Gesenhues
MBLM’s 2017 brand intimacy report ranks 386 brands across 15 industries based on emotional connections brands have with consumers.
2017 growth hacks: Increase CTR by monitoring competitive offers
Oct 5, 2017 by Lori Weiman
Are you showcasing your offers in your paid search and shopping ads? Columnist Lori Weiman explains why she believes this is a huge area of opportunity for paid search marketers.