Marketing Day: Groupon voted YouTube’s top bumper ad, SMX West preview, IAB’s in-app ad viewability

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Groupon voted top YouTube’s 6-second bumper ad of the year
  Dec 12, 2018 by Amy Gesenhues
  The ad featuring actress Tiffany Haddish shows how brands can hook viewers in just six seconds.
• Data orchestration – learn how it works and why it can help you do more with your data
  Dec 12, 2018 by Digital Marketing Depot
  The modern digital landscape is a complicated one. Whether it’s the issue of how to manage massive amounts of data, an increased focus on consumer privacy, or the general shift in customer preferences towards personalization, keeping up with the evolution of the digital space is a challenge for small businesses and Fortune 1000 companies alike.
• Here’s your exclusive insider look of SMX West
  Dec 12, 2018 by Chris Sherman
  TL;DR: Here’s my epic 3,000-word preview of all the sessions, speakers and networking you’ll experience at SMX West. Read a little or read it all. Then register by 11:59 p.m. Saturday, December 22 and save big with Early Bird rates. Search Engine Land’s SMX® West, the go-to event for search marketers, returns to San Jose January 30-31.
• Why some marketers say Cyber Week is just too long
  Dec 12, 2018 by Robin Kurzer
  Here’s how email marketers can sidestep the perils of a too-long holiday promotional period.
• IAB’s in-app ad viewability and measurement SDK hits 2 billion devices
  Dec 12, 2018 by Robin Kurzer
  The OM SDK has achieved adoption by 17 companies.
• Why content marketers don’t want instant gratification
  Dec 12, 2018 by Henry Bruce
  When marketers set realistic expectations, they’re in a better spot to succeed long term.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• How to compete in an omni-channel world
  Dec 12, 2018 by Digital Marketing Depot
  Life isn’t fair for consumer brands. Your customer experience (CX) — from your web, mobile, brick and morta, email, SMS, and social communications — gets compared to companies with a lot more resources than you may have. And these comparisons can feel unfair.
• HubSpot: We’re now focusing on being a platform vendor
  Dec 12, 2018 by Barry Levine
  Following announcements of an expanded AWS partnership and a new venture fund, the company says it is re-orienting itself around providing a CX ecosystem for SMBs.

Online Marketing News From Around The Web:

• Dashing to the stores: Last-minute holiday trends to watch, Think with Google
• How Natural Language Generation Improves Personalization and Drives Sales, Multichannel Merchant
• How to Spot When Advertising Is Led by a Quadropoly, Marketo
• Online Sales Tax: A Guide to Economic Nexus & Ecommerce, Shopify
• Snapchat publishers prize loyalty and retention metrics over simple views, Digiday
• Study: Unconventional holiday themes boost email open rates year-round, Mobile Marketer
• The Real Impact Of Data Breaches, AdExchanger
• To Analyze Data, First Form an Objective, Practical Ecommerce