Marketing Day: Google Updates Local Search, Content Marketing Metrics & More

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google “Pigeon” Local Search Algorithm Launches Last night, Google pushed out a major local search algorithm update. The update has been pushed out to U.S. English based search results and seems […]

on July 25, 2014 at 4:55 pm | Reading time: 5 minutes
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mday240pxHere’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Google “Pigeon” Local Search Algorithm Launches
    Last night, Google pushed out a major local search algorithm update. The update has been pushed out to U.S. English based search results and seems to have had enough of a significant update that many SEOs, webmasters and local business owners have taken noticed. The update impacts both the organic local listings within Google Map […]
  • Bank’s ‘Gaming Wall’ At Stadium Milks World Cup Afterglow
    The World Cup may be over but BBVA Compass bank, which has the naming rights to the Houston stadium that’s home to the MSL Houston Dynamo and the NWSL Houston Dash, is milking the sport’s increased popularity for all it’s worth, erecting an interactive game that lets players share their experiences via social media. Working […]
  • Big Gap Between Awareness And Usage Of Digital Wallets
    Within the past week Google, PayPal and Amazon have all made moves in the “mobile wallet” arena. Amazon launched an Android-based mobile wallet app, focused on loyalty and gift cards. PayPal updated its iOS app to enable the addition of loyalty cards. Google updated its Wallet app to include the ability to add gift cards or send and […]
  • To Successfully Measure B2B Content Marketing, Get In The Friend Zone
    Although it’s almost universally agreed upon that content marketing is necessary, no one can seem to agree on the right metrics to measure its success. The majority of marketers seem to fall into one of two equally flawed camps. The first is the “we’ve heard content marketing is good so we’ll do a lot and call […]

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Amy Gesenhues
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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