Marketing Day: Google expanded text ads, Sprinklr CMO interview & content audits

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Placed entices users to share location with frequent flyer miles
  Aug 19, 2016 by Greg Sterling
  Company provides a clear value exchange to consumers for their location data.
• Next stop in Salesforce’s evolution: Becoming the platform for customer experience
  Aug 19, 2016 by Barry Levine
  A Salesforce exec points out how the Demandware acquisition and all those clouds can fit together.
• Getting to the bottom of Google expanded text ad CTR and CPC
  Aug 19, 2016 by Andy Taylor
  Google has rolled out expanded text ads to all advertisers, so how does this new ad format compare to standard text ads? Columnist Andy Taylor shares some data from a recent Merkle study.
• Sprinklr CMO says always being a student & having passion is good, but focus is key
  Aug 19, 2016 by Amy Gesenhues
  Get to Know: Tom Butta, CMO for Sprinklr, a cloud-based SMMS platform
• SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopper
  Aug 19, 2016 by Purna Virji
  How can you make your shopping ads stand out this holiday season? Columnist Purna Virji suggests some ways to optimize your campaigns for the valuable omni-channel shopper.
• Paid search management software: Is it right for your business?
  Aug 19, 2016 by Jacob Baadsgaard
  Considering automated solutions for your paid search accounts? Columnist Jacob Baadsgaard lists the six questions you should ask yourself when deciding whether to invest in paid search management software.
• How to solve the event marketing data problem
  Aug 19, 2016 by Scott Vaughan
  From trade shows to meetups, it’s tricky to manage and process the data from events. Columnist Scott Vaughan explains how to take control of your event data to get maximum ROI.
• 5 ways digital marketers can make healthier impressions
  Aug 19, 2016 by Lewis Gersh
  Digital marketers spend billions on advertising, but many of those ads actually harm brands by inflicting a negative experience on the consumer. Columnist Lewis Gersh offers a formula for healthier impressions.
• Content audit 101: a step-by-step guide
  Aug 19, 2016 by Rachel Lindteigen
  If you want a top-notch content marketing program, you need to know what assets you have and how they’re performing. Columnist Rachel Lindteigen walks you through the ins and outs of conducting a content audit.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google testing image thumbnails in mobile search results again
• Business names start showing in AdWords Call Only ads
• How Pokémon Go can help generate SEO and foot traffic
• Google testing Campaign Groups to forecast & track goal targets across multiple campaigns
• The future of the map
• Google says bots are the main target of Keyword Planner changes; a lot of questions remain
• Search in Pics: Moz alumni with smiles, Android puzzlebot & Buddhists at Google

Online Marketing News From Around The Web:

Analytics

• Analytics company Heap raises $11M, techcrunch.com
• What to Keep in Mind When You Measure Your Brand Value, www.marketingprofs.com

Blogs & Blogging

• “Dave” becomes first .blog blogger, domainincite.com
• Why You Need Niche Experience to Be a Great Blogger, www.blogherald.com

Business Issues

• Google is opening a physical YouTube store in London, Business Insider
• Google secretly acqui-hired mobile app development startup Apportable, venturebeat.com
• Tech Companies Urge U.K. to Keep Internet Borders Open, adage.com

Content Marketing

• 30+ Tools for Better Content Marketing, contentmarketinginstitute.com
• A 5-Step Plan to Use Influencer Marketing for Content Promotion, www.wordstream.com
• How to Hire Superstar Content Marketers, contently.com
• How to Make Content a Priority Across Every Stage of the Customer Journey, multichannelmerchant.com
• How To Publish More Content Faster With A Content Creation Process (And Limited Resources), www.ducttapemarketing.com
• Selling With Story: How to Make Your Customer the Hero, www.socialmediaexaminer.com
• Study: 68% of Publishers Use Editorial Staff to Create Native Ads, contently.com
• The Art of the Perfect Listicle, www.blogherald.com
• What is a Content Marketing Strategy, Anyway?, www.kingcontent.com.au

Conversion Optimization

• How Marriott’s real-time mobile rewards strategy results in 100% conversions, www.mobilecommercedaily.com
• It’s Not a Sales Funnel; It’s an Engagement Funnel, www.convinceandconvert.com

Copywriting, Design & Usability

• Crucial For Your Site: HSTS (HTTP Strict Transport Security), www.searchenginepeople.com

Domaining

• A new Trademark King? Domainers need to watch out., domainnamewire.com
• Details About Securing a .Blog Domain Name, www.domaininvesting.com
• Uniregistry to release over one million domains through registrar channel, domainnamewire.com
• US ready to ‘hand over’ the internet’s naming system, www.bbc.com

Ecommerce

• 4 Principles for Reaching the Global Consumer, multichannelmerchant.com
• Amazon now lets you rent its virtual desktops, Amazon WorkSpaces, by the hour, techcrunch.com
• Amazon’s move Into private-label consumables: lessons for brands, www.internetretailer.com
• Building Powerful Product Titles For Ecommerce, www.ppchero.com
• eBay Seller Hub Now Allows All U.S. Sellers to Manage Inventory on Single Dashboard, smallbiztrends.com
• Holiday Insights for Campaign Planning: Webcast, advertise.bingads.microsoft.com
• How customer feedback can supercharge your product page, www.usertesting.com
• How to Turn Abandoned Shopping Carts to Online Sales, www.cmswire.com
• Online retailers are battling it out in the quest for perfect fit, digiday.com
• Shoppable and User-Generated Content: Maximizing Retail Technologies, multichannelmerchant.com

Email Marketing

• Going for Email Gold: 5 Winning Strategies for Your Next Email Marketing Campaign, www.martechadvisor.com

General Internet Marketing

• 13 Digital Priorities for Small Businesses, www.portent.com
• How Brands Can Use Empathy to Connect with Millennial Moms, adage.com

MarTech

• 5 reasons millennials love chatbots, venturebeat.com
• Dashboards are not real technologies: Influencer marketing technology is a hot mess, digiday.com
• Data & Automation Offers Solutions for SMBs, www.martechadvisor.com

Mobile/Local Marketing

• 4 Mistakes Marketers Make With Mobile Facebook Ads, www.adweek.com
• Apple just dropped iOS 10 beta 7 for developers and public testers, techcrunch.com
• Are Android Instant Apps Friend Or Foe For Publishers?, adexchanger.com
• Consumers Prefer SMS for Loyalty Program Updates, www.emarketer.com
• DMA’s Cross-Device ID Program Delivers Solutions For Your Cross-Device Marketing Challenges, thedma.org
• How the 5G Revolution Will Transform Marketing, contently.com
• How to fix the most common AMP error in WordPress, raventools.com
• How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution, conversionxl.com
• Immutable models and data consistency in our iOS App, engineering.pinterest.com
• Is your location data actionable?, www.mobilecommercedaily.com
• Location-Based Tools Level the Online-Offline Playing Field, www.cmswire.com
• Marketers leave text messaging untapped, www.internetretailer.com
• Mobile Web vs. Apps vs. Native SMS: Tips for Mobile Engagement Success, www.marketingprofs.com
• Mobile Web’s pervasiveness demands innovation to bring products alive, www.mobilecommercedaily.com
• Sizing Up the Smartphone Giants as Samsung Reaches a New High, www.emarketer.com

Other Items

• Google will kill Chrome apps for Windows, Mac, and Linux in early 2018, venturebeat.com

Social Media

• 10 Brands on Snapchat, for Innovative Marketing, www.practicalecommerce.com
• Facebook Custom Audiences Now Match 14 Data Points, www.aimclearblog.com
• How to Innovate Your Instagram Marketing, smallbiztrends.com
• Part 1 of our 2016 Transparency Report, blog.pinterest.com
• Plan the Ultimate Pinterest & Instagram Visual Marketing Strategy, blog.tailwindapp.com
• Social Media Ad Spending Skyrocketing in China, www.emarketer.com
• The Biggest Facebook Publisher of July 2016, www.newswhip.com
• The Inevitable Shift of Snapchat Demographics, contently.com
• Why Ad Blockers Make Facebook Even More Powerful, contently.com
• Why Top Publishers and Brands Are Creating Dozens of New Facebook Pages, contently.com
• Why Use Dynamic and Social Media Advertising in Tandem?, www.adweek.com

Video

• ‘A different way of storytelling’: How The Washington Post shifts to video, digiday.com
• 5 Things to Know About Pinterest Promoted Videos, www.searchenginejournal.com
• Did 360 Video Win Gold at the Rio Olympics?, adage.com
• Front-Loading Branding Makes Twitter Video Ads More Effective, www.adweek.com
• How News & Entertainment Publishers Used Facebook Live During Rio 2016, media.fb.com
• With Fraudsters Now Faking Viewability and Video Completions, Advertisers Risk Being Gamed, www.emarketer.com