Marketing Day: Latest News On Google Glass, CDC’s “Solve The Outbreak” Game & Responsive Web Design Stats
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Glass Is Dead? Google Glass Is Reborn? Yes. Both. Current device won’t be sold after next week as Google promises future versions “when they’re ready.” How To Get Google To Show […]
Amy Gesenhues on January 15, 2015 at 5:11 pm | Reading time: 7 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Google Glass Is Dead? Google Glass Is Reborn? Yes. Both.
Current device won’t be sold after next week as Google promises future versions “when they’re ready.” - How To Get Google To Show Your Facebook, Twitter & Other Social Accounts In Its Knowledge Graph
Businesses and brands can use structured data markup to add to or modify the social networks displayed in their knowledge box entry. - The CDC Gamifies Shutting Down Contagions With ‘Solve The Outbreak’ Game
The agency aims to raise awareness of its activities at a time when it’s in the public eye. - Last Call for Lowest MarTech Conference Rates – Register Now, Save $400!
MarTech: The Marketing Tech Conference will help you get the most from marketing technology. Attend for strategies and tactics that: delight customers while achieving business objectives; get the most from your marketing stack investments; secure the organizational buy-in you’ll need to succeed. Register by this Saturday, January 17 and get access to all of the […] - DailyMotion’s New Live Streaming Service Looks To Frag Twitch’s Traffic
DailyMotion has engaged in a real-time PvP battle vs. Amazon’s Twitch in a battle for a live-stream audience. - 82% Of Sites Use Responsive Web Design In 2015? Try 11.8%
Contributor Bryson Meunier suggests the percentage of sites you believe are adopting responsive design may be greatly exaggerated.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Events Knowledge Graph Adds Ticket Links, Delegated Events, Comedian Events & Venue Events
- Ability To Share Ads Via AdWords Shared Library Is Going Away
- Google Updates Their Structured Data Testing Tool, Documentation & Syntax Support
- Search Is Number One Content Discovery Tool For Mobile Users
- Smartphones Account For 40 Percent Of US Search Ad Spend In Q4 [Marin]
- Last Call for Lowest MarTech Conference Rates – Register Now, Save $400!
- Oh SEO, Where Did You Go (Wrong)?
- Google Wants Webmaster Feedback On Web Search & Webmaster Tools
- Google Knowledge Graph Now Showing Social Profiles For Brands
- Google Updates Maps App Adding Restaurant Filters & More
- Digital Marketing Advice For The Forward-Thinking Business In 2015
Online Marketing News From Around The Web:
Affiliate Marketing
- An Affiliate Marketer’s Guide To Advertising on PlentyOfFish Ads, www.dailyconversions.com
- Rakuten LinkShare Ranked Number One Affiliate Network for Fourth Consecutive Year, marketing.rakuten.com
Analytics
- Contrary To Popular Belief, There Are Restrictions On First-Party Data, adexchanger.com
- Six Solutions to the Headaches Big Data Can Bring, adage.com
- The Curse of Bounce Rate and “Easy” Metrics (And Why We Can Do Better), michele.webanalyticsdemystified.com
- Why Moving From Data-Driven Marketing to Insight-Driven Marketing Makes Sense, www.marketingprofs.com
Blogs & Blogging
- 7 Blog Post Ideas from the Top Law Firm Blogs, www.dexmedia.com
- How a Blog Can Transform Your Brand, www.iblogzone.com
- How To Achieve Incredible Results With Blogger Outreach, www.bloggingwizard.com
- How to Generate 3,640 Blog Post Ideas in 12 Months, www.seocopywriting.com
- The Most Boring Answer to the “How Do I Build Traffic to Our Blog?” Question, www.mackcollier.com
Content Marketing
- 22 Headlines That Went Viral. Have These Marketers Cracked the Code?, www.jeffbullas.com
- 5 Game Changers Content Marketers Can Steal from House of Cards, www.komarketingassociates.com
- How to Get Better Results From Your Content, pushingsocial.com
- How To Plan And Build A Successful Content Marketing Strategy, www.b2bmarketinginsider.com
- How To Plan Content For The Year, www.searchenginepeople.com
- Position Your Content Curation for Success With These Five Essential Elements, www.copyblogger.com
- Should You Let Other Sites Republish Your Content?, contently.com
- Simplify Your Content Marketing Strategy with a One-Page Plan, contentmarketinginstitute.com
Conversion Optimization
- 5 Surprising Conversion Rate Optimization Lessons, blog.crazyegg.com
- 7 Reasons Your Conversion Rate Is Down (Or Up!), www.verticalmeasures.com
Copywriting, Design & Usability
- All You Need To Know About Customer Journey Mapping, www.smashingmagazine.com
- Designers Should Give Themselves Better Experiences, uxmag.com
Domaining
- New gTLD registries talk up marketing plans at NamesCon, domainincite.com
- Sofia Vergara Wins Rights To SofiaVergara.org, www.thedomains.com
Ecommerce
- 9 Keys to Launching a Successful Beacon Program, streetfightmag.com
- Beacons to Help Physical Stores Combat Ecommerce, www.practicalecommerce.com
- Ecommerce KPI Study: There’s (Finally) a Benchmark for That, moz.com
- Retailers Must Make Buy Online, Pick Up In-Store Worth It, www.emarketer.com
- Sellers Need Amazon, but at What Cost?, Wall Street Journal
- Social Ecommerce Activity Growing, MediaPost
Email Marketing
- How One Retail Store Used Contextual Email Marketing to Increase Click-through Rates by 300%, blog.movableink.com
- Retailers get less promotional and more personal in their e-mail marketing, www.internetretailer.com
- Smartwatches and Email: What You Need to Know, blog.returnpath.com
- The 7 Best Email Newsletters of the 2014 Holiday Season, www.bluefountainmedia.com
- Three Strategies to Rapid List Building, www.amyporterfield.com
- Why PreHeader Text Is the Most Neglected Part of An Email, blog.getresponse.com
General Internet Marketing
- 26 Universal Questions for Positioning Your Brand (and Creating Your Brand Story), www.marketingprofs.com
- Is Pepsi using Pope Francis to sell soda?, qz.com
Internet Marketing Industry
Mobile/Local Marketing
- 5 charts: Which is winning, apps or mobile Web?, digiday.com
- Adobe’s Lightroom Mobile Arrives On Android, techcrunch.com
- American Eagle exec: Mobile feedback via chat, reviews helps drive sales, www.mobilecommercedaily.com
- Apparently Shopaholics Have Discovered Apps, www.emarketer.com
- Mobile personalization elusive without omnichannel infrastructure, www.mobilecommercedaily.com
- Mobile use for travel and holidays rapidly becoming the norm, econsultancy.com
- Seven big opportunities that wearables offer to marketers, econsultancy.com
Social Media
- 4 Mistakes You’re Making with Social Media Marketing, blog.tailwindapp.com
- 5 Actionable Personal Branding Tips for Social Media, blog.bufferapp.com
- 6 Ways To Apply Your Twitter Data Analysis Findings, www.socialbro.com
- 6 Ways to Get Out of Your Rut and Get More Out of Facebook, www.businessesgrow.com
- Beauty Video Marketers Are Finding a Second Home on Instagram, www.adweek.com
- Essential tips for SMB’s how to benefit from Super Bowl obssesion by using social media, blog.sotrender.com
- Facebook PMD SocialClicks rebrands to AreaOne, www.adweek.com
- Facebook restricts violent video clips and photos, www.bbc.com
- Get The Most Out of Your Social Media Marketing This Year, www.ducttapemarketing.com
- How BBC is Approaching News Coverage on Social Media, www.convinceandconvert.com
- How Social Media Can Help You With Your Next A/B Test, blog.hootsuite.com
- How Social Media Is Being Used in the Local Film Industry, www.searchinfluence.com
- How to Be Creative AND Brand Compliant in Social Marketing, www.toprankblog.com
- How to Generate Leads on Social Media by Simply Listening to Your Audience, unbounce.com
- How To Use LinkedIn Content to Close More Sales, www.impactbnd.com
- Is Your Social Marketing Missing the Mark?, simplymeasured.com
- MySpace Still Reaches 50 Million People Each Month, blogs.wsj.com
- The 10 Most Loved Brands on Social Media, www.adweek.com
- The Best Times to Post on Social for B2B, B2C Brands, contently.com
- The One Big Problem With Facebook’s Mobile Ad Success, Forbes
- Twitter exec: Commerce play focuses on movie, concert tickets, www.mobilecommercedaily.com
- What Social Network To Focus On in 2015, By Industry, blog.hootsuite.com
- Zuck Defends Facebook For Operating In Countries With Free Speech Restrictions, techcrunch.com
Video
- As The Internet Grows Bigger, What Do We Do About Video?, www.reelseo.com
- NBC experiments with live mobile video via Breaking News, digiday.com
- The TalkSport guide to YouTube, digiday.com
- YouTube Creators interview President Obama following the State of the Union, googleblog.blogspot.com
- How-to Create YouTube Playlists from YouTube Search Results, www.reelseo.com
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.