Marketing Day: February 28, 2014
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Cuts Into Google’s Lead As Top Traffic Driver To Online News Sites [Report] Add this to the ongoing debate over whether social or search is driving more traffic to online […]
Matt McGee on February 28, 2014 at 3:58 pm | Reading time: 5 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Facebook Cuts Into Google’s Lead As Top Traffic Driver To Online News Sites [Report]
Add this to the ongoing debate over whether social or search is driving more traffic to online publishers: new data from Parse.ly shows that Facebook took a big bite in January out of Google’s lead as top traffic source for some of the biggest news publishers on the web. The numbers come from Parse.ly’s latest […] - Foursquare Opens Up About Using Check-In Data For Ad Retargeting, Revenue Generation
Foursquare is now going public about its moves over the past year to sell its location data and deliver ads across the web and on mobile devices. As first reported and confirmed today in AdAge, the company’s CRO Steven Rosenblatt says it has been working with DSP Turn for the better part of a year […] - Google Got Called Out For Being A “Scraper Site” & You Won’t Believe What Happened Next
On Thursday, Google made a call for publishers to report if sites have copied or “scraped” their content and are outranking the publishers themselves. But a tweet from a marketer pointing out that Google might be doing what it’s against got far more attention that Google’s own request. The head of Google’s web spam team […] - WTF Is Tag Management? Do You Really Know, Or Just Think You Do?
In last month’s column (WTF Is A Cookie, Anyway? Do You Really Know, Or Just Think You Do?), I covered the basics of cookies and touched briefly on the idea of tag management. This month, I am going to dive deeper into those tools and explain why you should consider this as an option for […] - Mobile Devices: 30 Percent Of Traffic, 15 Percent Of Sales
A new “year in review” report from ecommerce platform ShopVisible offers some interesting insights and confirms consumer behavior patterns seen in earlier data. In particular, mobile devices are generating an increasing amount of traffic to ecommerce sites; however, the online sales they deliver are half that volume. Overall, mobile devices were responsible for 30 percent of […] - Grabbing Attention Vs. Getting People To Care About Your Content
A Conductor study from July 2013 highlights an increasingly pervasive problem in the digital media industry. There is so much content being produced on a daily basis that the supply of content far outstrips what the attention economy can sustain. Every day, there are 2 million blog posts, 294 billion emails, 864 thousand hours of […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- New Bing Ads Editor Version Now Available
- Tweet Showing How Google Itself Is A “Scraper Site” Goes Massively Viral
- Study: Women Spotlighted In Only 17% Of Google Doodles Between 2010 & 2013
- AdWords Mobile App Download Campaigns Get Deeper Reporting In Google Analytics
- When To Consider A Backlink Cleanup
- How Fast Is SEO Really Changing? A Look Back At Search Ranking Factors
- 6 Essentials Of Ecommerce SEO You’re Probably Still Missing
- Search In Pics: Yahoo’s 19th Birthday Cake, Google Jugglers & Canadian KitKat Android Statue
- Google Yanks Fake FBI Listing From Google Maps, Puts New Blocks In Place To Stop Further Abuse
Online Marketing News From Around The Web:
Affiliate Marketing
- Seven Forgotten Things in Your Affiliate Program, thepma.org
- Five Copywriting Tips for Affiliate Marketers, performancein.com
Analytics
- 8 Custom Reports from the Google Analytics Solutions Gallery, Google Analytics Blog
- Visualising AdWords Data Using ‘R’, uk.queryclick.com
Blogs & Blogging
- 7 Creative Proofreading Tips To Transform Your Jaggedy Draft into a Polished Post, Copyblogger
- WordPress.com Partners With Hosted Ecommerce Solutions to Launch Online Stores, wptavern.com
Business Issues
- Google donates $6.8 million to fund free transit rides for San Francisco youth, www.theverge.com
- Facebook is not making friends on Madison Avenue, Digiday
- Groupon CEO: ‘Our Best Days Are By Far Ahead of Us’, Mashable
- Yahoo Sporty Project Codenames Continue With “Touchdown”, recode.net
- Yahoo to Name TrustyCon Founder Alex Stamos as Next Chief Information Security Officer, recode.net
- Interns At Twitter Earn $6,791 Per Month (Facebook $6,213, Google $5,969) [STATS], Media Bistro
- Reddit To Give 10% Of Its 2014 Ad Revenue To Non-Profits Picked By Its Users, TechCrunch
Content Marketing
- Content Marketing: Doing It Right in 2014, Search Influence
- Death to Pageviews. All Hail Engaged Time, the New King of Content Metrics., Contently
- Moneyball II: 4 Bold Brands Reimagining How We Measure Content, Contently
Copywriting, Design & Usability
- Fix Your Site’s Navigation Issues with this Technique, www.usertesting.com
Display & Contextual Advertising
- Facebook Ads Teens Weren’t Supposed to See, Wall Street Journal
- An Open Letter to YouTube, Distilled
Domaining
- 17 end user domain name sales including “DNW” and 3D Printing, Domain Name Wire
Email Marketing
Internet Marketing Industry
Mobile/Local Marketing
- Mobile-First Is Dead, Says Google Display Ad Chief Neal Mohan, Forbes
- Twitter-Owned Crashlytics to Release More App-Testing Tools for Developers, recode.net
Other Items
- Statement Denouncing the British Intelligence Violation of Privacy on Webcam Surveillance, internetassociation.tumblr.com
Reputation Management
- Your Offline Marketing Efforts Can Improve Your Online Reputation, www.ducttapemarketing.com
Social Media
- Reddit is having the same problem as traditional media: Defining what the news is, GigaOM
- Rich Pin, Poor Pin: How To Make Rich Pins for Pinterest, www.bootchkas.com
- #Hashtagology 101: How to Use Hashtags in Your Social Media Content, Content Marketing Institute
- 5 Social Media Lessons Learned From Hotel Brands, simplymeasured.com
- 5 Ways to Increase Your Brand’s Exposure on Social Media, www.socialmediaexplorer.com
- More (and more!) secret boards, Official Pinterest Blog
- Stop Doing That! THIS is How You Do Social Media., KISS Metrics
- US Twitter User Base Begins to Mature, eMarketer
Video
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
Related stories
New on MarTech
About the author
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.