Marketing Day: February 27, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: LinkedIn Follow Button Makes It Easier To Connect To Companies LinkedIn users will now be able to connect in more ways, to more account types. A new follow button for companies […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- LinkedIn Follow Button Makes It Easier To Connect To Companies
LinkedIn users will now be able to connect in more ways, to more account types. A new follow button for companies will allow users to connect to an organization with just one click. This will give companies the ability to share and become followed in a format very similar to Twitter and Facebook. This type […]
- Report: Real Time Insights Coming To A Facebook Page Near You
Facebook’s Insights tool is reportedly about to become much faster with the addition of real-time stats. Techcrunch broke the news that the official Facebook analytics program will move towards live (or near real-time) statistics instead of the current 48 hour reporting delay. Insights has been rather spotty as of late, with many pages reporting a 3 […]
- Why Display’s Moneyball Event Hasn’t Happened…Yet
I recently went onto Quora to notice someone had asked the question that is the bane of my existence: “What are the barriers to widespread adoption of dynamic display ad platforms and formats?” Folks provided great answers and I’ve hinted to a few solutions in my previous columns, but it’s important to really attack those […]
- Google’s Smartphone Dominance, Tablet Weakness And Surprising Mobile Ad Numbers
In the event you weren’t aware the mobile trade show Mobile World Congress is happening in Barcelona, Spain this week. I’d probably be attending but for SMX West starting tomorrow in San Jose, California. The European show is mostly about hardware, carriers and devices, a larger version of CTIA here in the US. Yesterday there […]
- IAB Releases Bigger, More Immersive Display Ad Unit Standards
The days of the good old medium rectangle, wide skyscraper and leaderboard may be numbered. The Interactive Advertising Bureau (IAB) has released a new standard display ad package that includes the 970×250 Billboard, the 970×90 Pushdown and the 300×600 Filmstrip, among others. It’s the first time the IAB has introduced a new standard ad portfolio […]
- Getting Down & Dirty With Campaign Variables For Social Media
When you’re determining social media ROI, sometimes you’ve got to get your hands dirty. With data, of course. Specifically, let’s talk about campaign variables. It’s an off-puttingly science-y name for a concept that’s really pretty simple: Tagging all the links you send out via social media channels to keep track of how they’re doing. The […]
- On Google & Being “Evil”
“I don’t think they were ever not evil,” I’m quoted as saying about Google in a New York Times column yesterday. True enough, I said that. But I wanted to provide some further context about my comments as well as the truly disastrous two months Google has had on the public relations front. In Google Many Still […]
- Flickr Uses “Nopin” Meta Tag To Keep Some Images Off Pinterest
Flickr appears to be the first of what you’d call a “major” website to employ a meta tag that keeps copyright-protected images from being pinned on Pinterest. As VentureBeat first reported, Flickr is using the “nopin” meta tag that Pinterest just introduced earlier this week. When Pinterest sees the tag on a web page, none […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Confirms Panda 3.3 Update, Plus Changes To How It Evaluates Links, Local Search Rankings & Much More
- Google, Yahoo Both Fail At Moneyballing Oscar Predictions
- Google: 1 Billion People Will Use Mobile As Primary Internet Access Point In 2012
- How To Best Optimize Your Mobile Site For SEO
- Google Mobile Tests Large Black Menu Drop Down Bar
- Enterprise SEO Panel Preview For SMX West 2012
- 5 Ways To Give Your PPC Account A Kick In The Butt
- Are Check-Ins A Local Ranking Factor?
- WSJ Pulls Back On What Google Searchers Can Read For Free
Online Marketing News From Around The Web:
Affiliate Marketing
- The Story of Skimlinks and Pinterest, blog.affiliatetip.com
- 7 Reasons To Attend Affiliate Management Days San Francisco 2012, www.affiliatemanagementdays.com
- How to Add SID Tracking to the "Big Network" Affiliate Links, www.sugarrae.com
Analytics
- Keyword Not Provided – What is the q=&esrc Parameter in Google Analytics?, www.wordstream.com
- How to Track a Moving Target – Employee Data in Google Analytics, www.lunametrics.com
Blogs & Blogging
- 10 Useful Cheatsheets for Bloggers, www.internetmarketingninjas.com
- The Secrets of Successful WordPress Sites with Joost de Valk, www.blueglass.com
Business Issues
- Caterina Fake: Fast Growth for a Social App Is a Very Bad Thing, allthingsd.com
- Judge dismisses lawsuit over Google privacy changes, thehill.com
- Google Inc. registers more GoogleWeb and ChromeWeb domain names, fusible.com
- What is Google’s RoboHornet?, fusible.com
- Exclusive: AOL’s CTO Alex Gounares Leaves Company, allthingsd.com
- Facebook IPO May Be Worth $2.45 Billion to the State of California, www.theatlantic.com
- FTC: Google offers ‘brutal choice’ on privacy policies, www.nextgov.com
- Global Ad Spending to Rise 4.9% in 2012, www.marketingcharts.com
- Pinweel Launches Group Photo App, Wants Caterina Fake To Cut It Out With “Pinwheel”, TechCrunch
Content Marketing
- Three Tenets of Content Marketing, www.johnfdoherty.com
- How To Design an E-Book That Gets Downloaded, Read, and Shared, blog.crazyegg.com
- Stop Swinging For The Fences When You Only Need A Single, www.reelseo.com
Conversion Optimization
- A Straight-Forward Guide to Optimizing Your Funnels for Maximum Conversions, blog.kissmetrics.com
- Landing Page Mistakes: E-commerce sites treating new and returning visitors the same, www.marketingexperiments.com
Copywriting, Design & Usability
- Is There Ever A Justification For Responsive Text?, www.smashingmagazine.com
Display & Contextual Advertising
Domaining
- Sedo Launches “Facebook-esque” Landing Pages, www.elliotsblog.com
Email Marketing
- Ninety-five percent of email subscribers sign up for discounts: Email Evolution Conference, www.dmnews.com
General Internet Marketing
- Daily-Deal Sites Growth for Magazine Circulation, Ad Age
- Marketers: Digital Offers Us More for Less, adage.com
Internet Marketing Industry
- An Interview With Akvile Harlow, www.click2rank.com
- My One-on-One with Social Media Guru Mack Collier, Social Media Today
Local Marketing
- 5 Google Places Tests I’d Love to See, www.localvisibilitysystem.com
- Interview with Local Marketing Experts Jake Puhl & Adam Zilko, www.seobook.com
- Traditional SEO Now More Important to Local Search, Small Business SEM
Mobile Marketing
- Facebook pushes for HTML5 standardization, mobile payments, www.computerworld.com
- Helping Improve the Mobile Web, developers.facebook.com
- Microsoft Rolling Out Windows Phone Software to 23 New Countries, Bloomberg
- Mozilla in Mobile – the Web is the Platform, blog.mozilla.com
Other Items
- Facebook Accused Of Reading Users Text Messages, TechCrunch
- Facebook responds to SMS-reading claims: ‘the suggestion is ridiculous’, www.theverge.com
Reputation Management
- Don’t Fire Back: How to Avoid Fingertip Rants, www.openforum.com
Search Marketing
- 8 Steps to Guest Blogging Artistry for Free Links, Recognition & Exposure, searchenginewatch.com
- How to Drive (& Re-Drive) Traffic to Your Landing Pages with Pay-Per-Click [with Infographic], www.stumbleupon.com
- Search quality highlights: 40 changes for February, insidesearch.blogspot.com
- The 3-Step Secret to More Quality Links in Less Time, www.quicksprout.com
Social Media
- 12 Top Tools to Manage Your Social Media Marketing, myventurepad.com
- Facebook resuscitates Digg, traffic up 35%, VentureBeat
- How 5 Artists Use Pinterest, Read/Write Web
- Major Companies Failed To Secure Their Own Brand Names On Pinterest, www.businessinsider.com
- Pinterest Becomes Top Traffic Driver for Women’s Magazines, Mashable
- The Epic Failure of Google+, www.wolf-howl.com
- Video: How social algorithms shape Microsoft’s msnNOW, www.geekwire.com
- What Google+ Needs To Do Now, Read/Write Web
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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