Marketing Day: February 24, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Report: Paid Search As “Trusted” As TV Product Placement Ads As part of its far reaching report, “The State of the Media, US Digital Consumer Report,” Nielsen polled US consumers about […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Report: Paid Search As “Trusted” As TV Product Placement Ads
As part of its far reaching report, “The State of the Media, US Digital Consumer Report,” Nielsen polled US consumers about their trust in advertising by media channel. The responses yield a kind of hierarchy of advertising trust, which varies slightly by gender. Most trusted by both males and females were ads that appear on […]
- And The Fastest Blog Comment System Is…?
Blog and website owners have a number of options when it comes to installing a comment system, and each system has its own pros and cons that will be unique to different websites. Speed should be one of the considerations that website owners use when choosing which comment system to use. But according to a […]
- Facebook Trumpets Its 320 Million Monthly Mobile Apps Visits
Facebook wants everyone to know just how big and successful its mobile platform has become in a short period of time. In short: Very big. And very successful. In a blog post this morning, Facebook’s James Pearce (Head of Mobile Develoepr Relations) trumpets several big stats about how the Facebook Platform has benefited mobile apps […]
- Marketing Biz: Groupon Acquires Hyperpublic, Pinterest Addresses Copyright Flap and Twitter Rushes Toward Ad Business
This week brought a number of contrasting stories around tracking and privacy along with significant hires to support the ongoing evolution of major Internet properties. Groupon snatches up local-data startup Hyperpublic for better deal targeting “We have everything. Need Twitter handles of vegans in the East Village? Done. Millions of display ads referencing places in […]
- Survey: Women Stay More Private Socially Than Men; Social “Pruning” Of Friends Up
The current privacy atmosphere within social networking sites was uncovered in a Privacy Management report released today by Pew Internet. The study questioned social media users on privacy options, friending (& defriending) habits, and the removal of comments and photo tags. Two-thirds of online adults were active on a social networking sites (SNS), the majority of which […]
- 5 Ways Affiliates Can Use Valentine’s Day Strategies To Boost Mother’s Day Sales
It’s still too early to tell, but all signs point to the fact that Valentine’s Day presented another lucrative holiday season for affiliates. Leading up to February 14, the National Retail Federation (NRF) estimated that the average man would spend close to double his female counterpart on Valentine’s Day. Those numbers break down to $126.03 […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Search In Pics: Life-Size Google+ Circles, Google Tinfoil Office & Church Signs
- How The Era Of ‘Big-Data’ Is Changing The Practice Of Online Marketing
- Infographic: The Google Panda Update, One Year Later
- In Chomp Apple Gains A Social Search Engine For Apps
- Concert Rich Snippets: List Your Ticket Sale Site Under Band Web Sites
- Valentine’s Day AdWords “War” Among Florists Highlights Another Google Challenge
Online Marketing News From Around The Web:
Affiliate Marketing
- Counting Clicks: Using Google Analytics to Monitor Affiliate Traffic, www.revenews.com
- Google Scales Back E-Book Affiliates Program, Drops Some Users, paidContent.org
Analytics
- Advanced Content Tracking with Google Analytics: Part 2, cutroni.com
- Google Analytics Certification and How to Pass the GAIQ Test, SEOmoz
Business Issues
- Forget $3B In Revenue: Things "Don’t Look Good" For Facebook, Read/Write Web
- Google may enter tablet market with 7-inch design, CNET News
- Google sells its stake in Clearwire for $47M, www.techflash.com
- Google: New privacy policy to have little impact on enterprise, www.computerworld.com
- Is the honeymoon over for Facebook gaming?, GigaOM
- Privacy Groups to Rep. Bono-Mack: "Hold *Public* Hearings on Google Privacy Changes", epic.org
- StumbleUpon Builds Relationships with Advertisers, www.emarketer.com
Content Marketing
- Your Employees aren’t Stupid, Let them Write, www.thesaleslion.com
Conversion Optimization
- 40 Checkout Page Strategies to Improve Conversion Rates, blog.kissmetrics.com
- See upcoming concerts in search results – Inside Search, insidesearch.blogspot.com
Copywriting, Design & Usability
- Consumers Won’t Tolerate Poor Peak Hour Retail Site Experiences, www.marketingcharts.com
- The Product Page 2012: 7 Must-Test Elements, www.bryaneisenberg.com
Display & Contextual Advertising
- Total Worldwide Social Network Ad Revenues Continue Strong Growth, www.emarketer.com
- Undressing The Secret Of Facebook: Paid Organic Is The New Black, AIM Clear Blog
Email Marketing
- Email + Social: Integrating Pinterest and Email, www.returnpath.net
General Internet Marketing
- How Mind Mapping Your Niche Could Improve Your Marketing Output, www.webanalyticsworld.net
Internet Marketing Industry
- Joining The Google Analytics Team, thefuturebuzz.com
Local Marketing
- Punchcard Shows Initial Traction in SMB Marketplace, blog.kelseygroup.com
Mobile Marketing
- 11 SMS Best Practices, ClickZ
Other Items
- Detailing the Digital Revolution: Social, Streaming and More, blog.nielsen.com
Search Marketing
- Google Panda Infographic, www.seobook.com
Social Media
- Everything You Need to Know About the Facebook Subscribe Button, BruceClay.com
- What Community Builders Can Learn From Research, www.seomoz.org
- Businesses pin hopes on digital scrapbook Pinterest, www.usatoday.com
- Changes to Community Moderation deletions, Yahoo Answers Blog
- Chill: It’s Like Pinterest For Video, Read/Write Web
- Customize The Banner Image For Your Facebook Group, www.allfacebook.com
- Pinterest Pins Are on 9% of the Top Online Retail Sites, Mashable
- Tweeting Too Much Is “Unhealthy”, Says Twitter Co-Founder, www.mediabistro.com
- Why Facebook may surrender users to niche social networks, www.geekwire.com
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