Marketing Day: February 20, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Microsoft: Google Is Bypassing Internet Explorer Privacy Settings, Too More trouble for Google today on the privacy front: Just days after revelations that Google is ignoring privacy settings on Apple’s Safari […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Microsoft: Google Is Bypassing Internet Explorer Privacy Settings, Too
More trouble for Google today on the privacy front: Just days after revelations that Google is ignoring privacy settings on Apple’s Safari web browser, Microsoft says Google is doing the same thing with Internet Explorer. Microsoft shares its findings in a blog post this morning: When the IE team heard that Google had bypassed user […]
- Pinterest Takes A Small Step Toward Fighting Copyright With Opt-Out Meta Tag
As the noise continues to grow surrounding Pinterest and its potential legal headaches, the image-based social network has taken a small step toward placating website owners concerned with potential copyright violations. As LL Social pointed out yesterday, Pinterest is supporting a “nopin” meta tag that will prevent users from pinning images directly from the site […]
- Will Google Latitude Succeed As A Loyalty Platform?
While Google will tell you that Latitude has millions of users, what the company doesn’t generally talk about is how many of those people are actively engaged with the product. The consensus appears to be that Latitude is languishing. However Mountain View has been tweaking, enhancing and updating Latitude to breathe new life into it. […]
- Budgeting For “Free” Social Media And The Need To Rebalance
Fire your marketing department! Social media is free! Have you heard the news? It’s been trumpeted recently in no end of misleading, link-baity headlines such as these: P&G To Lay Off 1,600 After Discovering It’s Free To Advertise On Facebook P&G slashes marketers in lieu of free social media P&G CEO Discovers Social Media Marketing […]
- The Return Of The Publishing Genius
There’s nothing like a white-hot economy, or a white-hot sector, to create marketing geniuses. Notice that there are a lot of well-known social media geniuses these days. The financial service sector seems to have a shortage of them. Which is not to say there are none. It’s my belief that the very smart executives shine […]
- Facebook To Offer Verified Accounts & Higher Visibility To Top Users
From the beginning, Facebook has been about a community of real people and has used everything from .edu email addresses to mobile verification for support. Now Facebook is helping top users (those with the most subscribers) gain more prominence by verifying their account with physical IDs. TechCrunch announced that Facebook is inviting “prominent public figures” to […]
- Top Google+ Brands See 1400% Follower Lift In February
As Google+ keeps on growing, brands are now reaping the benefits of getting involved early. In a recent report from BrightEdge, a massive growth spurt for top brands was uncovered. Compared to December’s numbers, the number of people with top 100 Google+ brands, in their circles was up over 1400% in February. In December the […]
- Move Over Search Box, Google’s Home Page Gets A Share Box
If you still don’t get how much Google is behind ensuring Google+ gets everything it needs to succeed, consider the screenshot below, showing how for the first time ever, Google’s home page now lets you do something other than search. You can share. Social is now coequal with search. Search, Meet Share OK, perhaps the […]
- U.S. Web Users Averaged Record-High 36 Hours Online In January
The average Internet user in the U.S. spent 36 hours online in January. That won’t seem like much to those of us who reached 36 hours online by January 3rd, but comScore says it’s a new record for Internet usage. That stat comes from comScore’s latest ranking of US web sites, which shows that January […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- “Googler Killer”, Cuil, Patent Applications Acquired By Google
- You Don’t Have To Be Nuts To Worry About Changing Your Domain
- Less Than 10% Of The Web In 2012 Is Mobile Ready
- How To Run Your PPC Accounts Like A Project
- Have You Been The Target Of A Google Places Hit Job?
- Google Enables Blocking AdWords Results With Block Site Feature
- Google Moves AdWords Help Forum To AdWords-Community.com
Online Marketing News From Around The Web:
Affiliate Marketing
- The Top 7 Affiliate Marketing Forums, www.madimmarketing.com
- What it Takes to Become a Super Affiliate, www.clicknewz.com
- Affiliate Marketers Still Have Not Embraced Video, blog.affiliatetip.com
- Last Call for Affiliate Summit Central 2012 Speaker Proposals, www.affiliatesummit.com
- Thinking Out Loud: Are Affiliate IPOs Right Around the Corner?, performancemarketingassociation.com
Analytics
- Monitor Which Social Networks Your Visitors are Logged Into With Google Analytics, SEOmoz
- The Biggest Mistake Web Analysts Make… And How To Avoid It, www.kaushik.net
Blogs & Blogging
- 15 Blogging Lessons From Foodies, www.dkssystems.com
- Alternative Approaches to Improve Blogger Outreach, kaiserthesage.com
- Have I Told You Lately That I Blog You?, www.seo-theory.com
- My 17-Point Checklist For Teaching Good Writing and Blogging, Search Engine Journal
- The Beginner’s Guide to Blog Analytics, www.mackcollier.com
Business Issues
- Groupon snatches up local-data startup Hyperpublic for better deal targeting, VentureBeat
- Facebook, Google Risk Invasion of Privacy From Regulators, Wall Street Journal
- Foursquare Tries a Bicoastal Approach to Engineering, AllThingsD
- Senators Want Details On Twitter’s New Censorship Policy, Read/Write Web
Content Marketing
- How to Embed Outreach into Every Step of Your Content Plan, www.contentmarketinginstitute.com
Display & Contextual Advertising
- 7 Unbelievably Cool Facebook Ad Tactics, www.allfacebook.com
- Four Stars for Microsoft’s People Powered Stories Ads, Marketing Pilgrim
Domaining
- My First List Ever Made of My Aftermarket Domain Purchases from 1996-2012, www.ricksblog.com
- How to Acquire a Domain Name (That Someone Already Owns), blog.domai.nr
- Why UDRP Panel Certification is Important: HardwareResources.org, www.domainnamenews.com
Email Marketing
- ‘Learn More’ Might Sell Better than ‘Buy Now’ in Email, www.smartinsights.com
- Email Marketing – Justin Premick of AWeber Communications Explains What It’s All About, bloggertone.com
- Everything Email Marketers Need to Know About Sender Score, blog.hubspot.com
General Internet Marketing
- 7 Steps to Creating Million-Dollar Web Apps (And a Big Announcement), www.viperchill.com
Local Marketing
- A 1-star review of Yelp’s advertiser agreement, VentureBeat
Mobile Marketing
- BlackBerry-verse – Exploring on the go just got more awesome!, blog.foursquare.com
- Google quietly launches Latitude Leaderboards, threatens Foursquare under its breath, www.engadget.com
- Nielsen: 66% of Americans ages 24-35 own a smartphone, tech.fortune.cnn.com
Other Items
Search Marketing
Social Media
- After Perks, Klout Tries Gamification To Get You to Care About Your Social Media ‘Influence’, www.betabeat.com
- 3 accurate metrics for ROI on social media campaigns, GigaOM
- Buffer Prevents Social Sharing Overload, Small Business Trends
- Is Pinwheel’s ‘Notes’ The Perfect Social Object?, contently.com
- Report: Twitter To Hit 500 Million Users. We’re Skeptical., thenextweb.com
- Seven Steps to Social Media Marketing Success, Social Media Today
- When Social Media Goes Bad, Heidi Cohen
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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