Marketing Day: February 19, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: MTV Uses Twitter Hack To Promote BET Experience Yesterday it was Burger King. Earlier today it was Jeep. And now it’s MTV. It’s a brand marketer’s nightmare – getting your Twitter […]
Matt McGee on February 19, 2013 at 5:02 pm
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- MTV Uses Twitter Hack To Promote BET Experience
Yesterday it was Burger King. Earlier today it was Jeep. And now it’s MTV. It’s a brand marketer’s nightmare – getting your Twitter account hacked. About a half hour ago, the MTV account tweeted “MMM. THIS BURGER TASTES GOOD!!!!!!!!!! #MTVHACK.” MTV is the third major brand account that has been hijacked this week. The account […] - Mobile Email Opens Now 41% & On Pace To Surpass PC By End Of 2013
The number of commercial emails opened on mobile devices is expected to be higher than PC-based emails by the end of the year. That’s according to the latest bi-annual report from the digital marketing agency Knotice, which is based on a sampling of 500 million emails sent in 11 different industry verticals (such as retail, […] - Curalate Adds Instagram Analytics, Expands Beyond Pinterest
Curalate has expanded beyond its Pinterest-based roots to offer Instagram-based analytics and marketing tools. In doing so, Curalate says it’s the first company to combine data from both Instagram and Pinterest in a single dashboard. In a news release, Curalate says that 70 percent of social media conversations are using images, making it more important […] - Google’s Stock Price Breaks $800: GOOG All Time High
Google’s stock price has broken the $800 barrier this morning for the first time since Google became a public company in 2004 at the IPO price of $85. The 52-week low was $556.52, and just a few months ago, Google became more valuable than Microsoft. Today, Google’s stock is up 1.25% or almost $10. The […] - Content: Six Reasons For Tool Disconnect
Do you have what you need to “do” content? If you don’t, you’re hardly alone. We’re in the throes of conducting interviews with dozens of marketers at (mostly) Fortune 500 enterprises about how they are organizing, budgeting and resourcing for content marketing. Ironically, while technology has democratized the creation, production and dissemination of content in […] - Google Shopping: New Revenue Stream Or More Of The Same?
The ad community loves free products, and if those products are effective at meeting goals, it’s only right to eventually pay for them. That was the thesis of my last column, which looked at the outcry over Google replacing organic shopping results with paid ad units. Now that marketers have concluded this is a worthwhile […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- ChaCha Defeats Google, Bing And Siri In “Answers Quality” Study
- 4 Under The Radar Keyword Research Sources You Can Use To Find Hidden Gems
- 15 Tips To Launch A Successful Multilingual PPC Campaign
- Pass Options for SMX West; Sessions, Networking and More in Silicon Valley, March 11-13
- Alibaba Creates Aliyun Search Engine To Challenge Baidu, Google In China
- Google Revolving Planets Logo For Nicolaus Copernicus
- Bing Updates Friends’ Photos Search With Windows Tiles Layout & Slideshow View
- Burden Of Search UI Innovation Now Falls To Yahoo Veteran Laurie Mann
- Google Was Nearly A Site That Allowed Users To Order Pizza Through A Fax Machine
- Live @ SMX West: Must-Have Local Search Tactics
- Reddit AMA Reveals Graph Search Has Been In The Works Since Early 2011 & Specs On How It Works
Online Marketing News From Around The Web:
Affiliate Marketing
- Glossary of Affiliate Marketing Terms: 40 Common Abbreviations, www.amnavigator.com
- Performance marketing: how can the value of the performance industry be communicated to clients?, www.thedrum.com
- Q&A: US Affiliate Marketing Expert Sarah Bundy on Best Practices & Major Market Changes, www.affiliates4u.com
Analytics
- A PR Dashboard for Google Analytics, cutroni.com
- MeasureCamp London – Brainstorming Event Tracking and Custom Variables, www.koozai.com
- Yes, You Can Be an Awesome Analytics Ninja, localu.org
Blogs & Blogging
- A Guide to Quora Blogs, www.freshegg.com
- Quick Ways To Choose Better Guest Post Opportunities With Audience and Social Metrics, Search Engine Journal
Business Issues
Content Marketing
- Content Marketing Skills: 50 Things Every Content Marketer Should Know, www.wordstream.com
Copywriting, Design & Usability
- 10 Web Design Cheat Sheets You Can’t Live Without, designreviver.com
- 3 Long-Form Copywriting Tricks to Test on Your Short Copy Landing Pages, unbounce.com
- 6 Evil UX Things Companies Do (That Also Happen to Work), abetteruserexperience.com
- How To Design Your Website As Effective Marketing Tool, blog.usabilla.com
- Making User Friendly Web Sites is an Internet Marketing Strategy, www.internetmarketingninjas.com
Display & Contextual Advertising
- Longer Online Videos See More Ads, Higher Completion Rates, eMarketer
- Shopzilla Announces a New Display Media Business, Internet Retailer
- The NYT is doing something smart by using Twitter trends to target ads, paidContent.org
Email Marketing
- Facebook Connect – Aweber Email Opt In, www.marketerinfo.com
- How Quibb Keeps Daily Email Open Rates between 50% and 70%, blog.kissmetrics.com
General Internet Marketing
- 5 Pieces of Online Marketing Data Small Businesses Should Be Aware Of, blogs.constantcontact.com
- In 2013, Mobile, Social Lead Shift From Traditional Media to Digital, eMarketer
Other Items
- Anonymous Guest Post: How My Go Daddy Account Was Hacked, www.elliotsblog.com
- Any Two Pages on the Web Are Connected By 19 Clicks or Less, blogs.smithsonianmag.com
- Apple, Mac computers hit by hackers who targeted Facebook, Reuters
- China’s Army Is Seen as Tied to Hacking Against U.S., New York Times
- Security firm releases screen capture video of alleged Chinese military hackers at work, thenextweb.com
Reputation Management
- Google+ Local Combats Fake Reviews and Shares Tips for Generating More Raves, www.reviewtrackers.com
- Proactive Reputation Management & Link Building via Brand Monitoring, vysibility.com
- Social Media #SOS: How Keeping Up With The News Can Help Avoid Brand Disasters, AIM Clear Blog
Social Media
- 5 ways to boost traffic to your blog with Twitter, www.prdaily.com
- Blogging and LinkedIn Up, Facebook Down Among ‘Inc. 500’, screenwerk.com
- Burger King Twitter account back up after Monday afternoon hacking; company apologizes, Washington Post
- How to Choose the Right Social Media Management System to Scale your Social Media Marketing, www.jeffbullas.com
- How to Identify an Online Community for Your Business, SEOmoz
- Multiple Twitter Accounts: Do You Need them in Your Social Media Strategy?, blog.bufferapp.com
- Reporting on the Oscars: 7 Data-Driven Social Media Insights, blog.ubervu.com
- Seven Social Media Conversation Killers, billprettyman.com
- Small Business Twitter Strategy: It’s Easier Than You Think, www.chamberofcommerce.com
- Stop Trying to Fit in on Facebook and Start Standing Out, soshable.com
- The Do’s and Don’ts of Using Vine for Marketing, blog.hubspot.com
- Why We Need To Re-Evaluate Social Media, www.business2community.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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