MarTech » Marketing management » Marketing Day: February 19, 2013

Marketing Day: February 19, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: MTV Uses Twitter Hack To Promote BET Experience Yesterday it was Burger King. Earlier today it was Jeep. And now it’s MTV. It’s a brand marketer’s nightmare – getting your Twitter […]

Matt McGee on February 19, 2013 at 5:02 pm | Reading time: 6 minutes

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

MTV Uses Twitter Hack To Promote BET Experience
Yesterday it was Burger King. Earlier today it was Jeep. And now it’s MTV. It’s a brand marketer’s nightmare – getting your Twitter account hacked. About a half hour ago, the MTV account tweeted “MMM. THIS BURGER TASTES GOOD!!!!!!!!!! #MTVHACK.” MTV is the third major brand account that has been hijacked this week. The account […]
Mobile Email Opens Now 41% & On Pace To Surpass PC By End Of 2013
The number of commercial emails opened on mobile devices is expected to be higher than PC-based emails by the end of the year. That’s according to the latest bi-annual report from the digital marketing agency Knotice, which is based on a sampling of 500 million emails sent in 11 different industry verticals (such as retail, […]
Curalate Adds Instagram Analytics, Expands Beyond Pinterest
Curalate has expanded beyond its Pinterest-based roots to offer Instagram-based analytics and marketing tools. In doing so, Curalate says it’s the first company to combine data from both Instagram and Pinterest in a single dashboard. In a news release, Curalate says that 70 percent of social media conversations are using images, making it more important […]
Google’s Stock Price Breaks $800: GOOG All Time High
Google’s stock price has broken the $800 barrier this morning for the first time since Google became a public company in 2004 at the IPO price of $85. The 52-week low was $556.52, and just a few months ago, Google became more valuable than Microsoft. Today, Google’s stock is up 1.25% or almost $10. The […]
Content: Six Reasons For Tool Disconnect
Do you have what you need to “do” content? If you don’t, you’re hardly alone. We’re in the throes of conducting interviews with dozens of marketers at (mostly) Fortune 500 enterprises about how they are organizing, budgeting and resourcing for content marketing. Ironically, while technology has democratized the creation, production and dissemination of content in […]
Google Shopping: New Revenue Stream Or More Of The Same?
The ad community loves free products, and if those products are effective at meeting goals, it’s only right to eventually pay for them. That was the thesis of my last column, which looked at the outcry over Google replacing organic shopping results with paid ad units. Now that marketers have concluded this is a worthwhile […]