Marketing Day: February 13, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Play Gives Email Addresses To Developers, Raises Privacy Issues Attention is being focused on how Google Play — Google’s app and content store — provides the name, email address and […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Google Play Gives Email Addresses To Developers, Raises Privacy Issues
Attention is being focused on how Google Play — Google’s app and content store — provides the name, email address and city location of those who purchase apps. Google’s privacy policies don’t make clear this is happening, something Google probably needs to correct. Personal Info That Google Gives Developers Developer Dan Nolan posted about this […]
- Why I’m Glad Google Play Gives Developers Customer Data
Dan Nolan, an app developer, is concerned that Google Play giving email addresses of app purchasers to developers is a privacy blunder. As an app developer myself, I could not disagree more! How Developers Sell In Google Play Vs. iTunes The way the Google Play market works and has worked since it launched on October 23, […]
- Up Close: Tweeting Hashtags To Buy Things On Twitter With American Express
American Express is making it possible to buy thing with a tweet today. How does that work! Come along, as I walk you though the process. Sync Your Card The first step is to visit the Amex Sync site, where you link your card to your Twitter account. You can also link it to your Facebook […]
- Oracle V. Google Part Deux: The Copyright Appeal
Oracle has filed an appeal in its unsuccessful copyright and patent case against Google involving the Java programming language (specifically Java APIs). Oracle acquired Java when it bought Sun Microsystems several years ago. At trial, Oracle was basically shut out on all its claims. It appears that Oracle is only appealing the copyright portion of […]
- Global Handset Sales Fall But Smartphones Continue To Gain
People are starting to shun conventional mobile phones also known as “feature phones.” But sales of smartphones continue to grow. According to sales data compiled by Gartner, global mobile handset sales in 2012 hit 1.75 billion units. However that was a nearly 2 percent (1.7 percent) drop from the previous year. According to the firm, […]
- Forget Opens: The Stat You Really Need To Track Is Sales
Too many email marketers are focusing on opens. By “opens,” I mean open rates, the ratio of people who receive a marketing email to those who actually open it. Opens are a very popular stat to track, talk about and try to increase. It’s great to do those things, but opens aren’t the stat that […]
- Twitter: State Of The Union 2013 Tweet Volume Nearly Double 2012 Level
Twitter has shared stats saying that the volume of tweets during tonight’s 2013 State Of The Union address by President Barack Obama was almost double that of 2012. Here’s the chart of tweets per minute (TPM) during the speech and until the end of the Republican response (click to enlarge): The chart shows the overall […]
- From Twitter, To Bing & Google: The State Of The Union Goes Social
US President Barack Obama is set to give his State Of The Union speech tonight at 9pm ET, and from the mountains of Twitter, to the prairies of Bing, to the oceans of Google, to the official White House site itself, things are getting social. White House’s Enhanced Broadcast The White House’s State Of The Union site […]
- Twitter: Our Mobile Users Are Younger, More Active & Follow More Brands
Twitter says its mobile audience is more engaged than the average user by following more brands, interacting more with tweets and spend more time using the service. The company has released a host of statistics from a study it did with Compete — one that will surely be music to a lot of advertisers’ ears […]
- Live Blog: Arrested Development & Netflix At Dive Into Media
Been enjoying House Of Cards, the first original programming from Netflix? Next up is the much-awaited return of Arrested Development, and talking about it today at the Dive Into Media conference is one of the stars, Will Arnett, creator Mitch Hurwitz, producer Brian Grazer and Netflix chief content officer Ted Sarandos. I’ll be live blogging the […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Hits 67 Percent Market Share Again, Bing Hits Another All-Time High [comScore]
- Panic Flu Searches May Have Tricked Google Flu Trends Into Thinking Things Were Worse
- Search Funnel Data Now More Actionable In AdWords
- How To Use Social Networks To Create Laser-Targeted B2B Advertising Campaigns
- The Rise Of Programmatic Branding In RTB
- A “Cool” Google Rich Snippet For Snow Conditions
- Green Ribbon, Minimum Wage, Climate Changes: Google Searches For The State Of The Union
- Foursquare Improves Android App, Makes Search More Prominent
Online Marketing News From Around The Web:
Affiliate Marketing
- Tracking Your Affiliate Partners and Website Earnings, www.sugarrae.com
Analytics
- Real-Time Marketing Grows in Importance as Social Analytics Improve, eMarketer
- Seven Google Analytics Metrics To Watch, bigleapcreative.com
Blogs & Blogging
- 5 Reasons Why Long Content and Blog Posts Are Once Again the Future of Content Marketing, www.thesaleslion.com
- Blog Mistakes: Reasons People Don’t Read Your Blog, Small Business Trends
- Blogging: You Are Doing it Wrong!, CopyPress
- Burned Out Blogger: 7 Ways to Get Your Mojo Back, pushingsocial.com
- The Key to Writing Great Blog Posts, www.v3im.com
- Why Short Posts Beat Long Content, seo2.0.onreact.com
Business Issues
- Another investor sues Apple, taking a page from Einhorn playbook, Reuters
- Everything We Know About Twitter’s Ads API, Business Insider
- LinkedIn CEO Jeff Weiner Pulls An Oprah, Gives Every Employee An iPad Mini, TechCrunch
Content Marketing
- How to Discover Hundreds of Powerful Content Ideas, Sarah Bundy
- Tapping into Your Well of Followers for Some Much-Needed Content, CopyPress
- Why You Should Steal Content, www.jeffbullas.com
Conversion Optimization
- How To Write A Landing Page For Readers, Scanners and Bottom-Line Viewers, blog.crazyegg.com
Copywriting, Design & Usability
- Costco, Overstock and Apple top January availability ratings, Internet Retailer
- How the Web Development Process Works, www.newfangled.com
- The Principles and Benefits of a Minimalist Web Design, www.graphicmania.net
Email Marketing
- For Email, Users Reach for the iPad, eMarketer
General Internet Marketing
- 7 Magical Marketing Lessons From Disney World, www.rohitbhargava.com
Internet Marketing Industry
- 10 Lessons From Digital Pioneers on How To Become a Digital Success, www.marketingprofs.com
- We Need a Better Definition of "Native Advertising", blogs.hbr.org
Mobile/Local Marketing
- After Twitter acquisition, Crashlytics offers its enterprise-level crash reporting solution free, thenextweb.com
- Facebook now sends 180 million clicks to Apple and Google app stores, www.idownloadblog.com
Social Media
- Knowledge is Power: 3 Steps to a Higher Pinterest Education, www.thunderseo.com
- Obama State of the Union Drives 1.3 Million Social Media Conversations, www.radian6.com
- Social Authority: Our Measure of Twitter Influence, SEOmoz
- Social Stats: Stop Paying Attention to Locker-room Metrics, www.searchenginepeople.com
- The value of social traffic, Internet Retailer
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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