From Twitter, To Bing & Google: The State Of The Union Goes Social

US President Barack Obama is set to give his State Of The Union speech tonight at 9pm ET, and from the mountains of Twitter, to the prairies of Bing, to the oceans of Google, to the official White House site itself, things are getting social. White House’s Enhanced Broadcast The White House’s State Of The Union site […]

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US President Barack Obama is set to give his State Of The Union speech tonight at 9pm ET, and from the mountains of Twitter, to the prairies of Bing, to the oceans of Google, to the official White House site itself, things are getting social.

White House’s Enhanced Broadcast

The White House’s State Of The Union site is promising an “Enhanced Broadcast” with charts, stats and other data being presented along with the speech.

State of the Union 2013 | The White House

The site is encouraging people after the speech to part in a live panel by tweeting questions on Twitter using the hashtag of #WHChat.

Twitter & #SOTU For Comments

The White House is also encouraging people to share comment using the hashtag of #SOTU during the speech (and the Twitter Government @gov account is doing the same).

Bing Measures The Pulse

Over on Bing tonight, Bing Pulse is promising the first-ever interactive presidential address, allowing people to vote for things they like and don’t like during the speech:

State Of The Union - Bing Politics

Really, it seems rather than vote for specific items, people will be able to vote in real-time when they like the tone of the speech or not, similar to those meters that news shows use for panels.

Hanging Out At Google

Later this week, on Thursday, Obama will answer questions via a Google+ Hangout at the White House Google+ page and also broadcast through the White House YouTube channel.



As for Facebook, so far I haven’t spotted anything special that the service is doing. If I do, I’ll update.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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