Marketing Day: Facebook’s Earnings Report, Google Fi Launches & US 2014 Digital Ad Spend Hit $49.5B
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on April 22, 2015 at 5:03 pm | Reading time: 6 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Facebook Narrowly Beats Earning Expectations, Falls Slighty Short On Revenue
The social network now has 1.44 billion monthly active users — 936 of them daily. Revenue for the quarter was $3.54 billion, $20 million short of expectations. - Google Fi, Google’s New Cellphone / Wireless Service, Has Launched
Google has now launched its anticipated own cellphone service called Fi. Details are up here on the Google Blog, as well as a new Fi website where people who own a Nexus 6 phone can request an invite. - Demographics Pro Launches “Influence Search” To Identify Optimal Influencers
The new product gives marketers insight into who are the most influential Twitter, Instagram and YouTube sources to reach specific audiences. - US Digital Ad Spend Hits New $49.5 Billion High In 2014; Mobile & Social See Greatest Growth
Search remains the biggest spend overall, with desktop search as the biggest single channel at 38% of spend. - How Intent Data Leads To Better, More Personalized Marketing
Can we ensure that viewers will respond with delight to our display advertising every time? Contributor Alex LePage says no, but argues we’re getting close to being relevant at least. - Back to Basics: What Content Marketers Need to Know About Google Analytics
Columnist Jonathan Blank outlines the three elements of Google Analytics that every content marketing team should understand. - Yahoo Q1 2015 Earnings Report: Revenue Up 8% With Mobile Seeing A 61% YoY Increase
CEO Marissa Mayer says company is undergoing a multi-year transformation to return an iconic company to greatness. - WordPress Releases Version 4.1.2, Calls It A “Critical Security Release”
WordPress webmasters advised to upgrade immediately to prevent anonymous users from compromising websites. - Facebook’s Latest Tweaks Favor Friends, Could Hurt Page Reach
Three updates to the News Feed algorithm prioritize posts from friends; company warns that reach might decline for some Pages.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- IAB: Search Was 50% Of US Digital Ad Spend In 2014, Desktop Still Bigger Than Mobile
- Using PPC Marketing to Make Content Go Viral: Here’s How It Works
- Did Google Really Start Rolling Out The Mobile Friendly Algorithm Yesterday?
- Bing Shares How Image Search Algorithm Works; Says 59% Of Web Images Have Duplicates
- Google Now Shows Emoji Characters On Desktop Results But Doesn’t Let You Search By Them Like Bing
- Local SEO: How To Rank Your Local Business
- Earth Day Quiz: Google’s 2015 Earth Day Logo Answers The Question “Which Animal Are You?”
Online Marketing News From Around The Web:
Analytics
- Do Marketers Act on Data Insights?, www.emarketer.com
- It’s Time for CMOs to Take Charge of Big Data, adage.com
Blogs & Blogging
- 6 Proven Methods To Get Your Blog In Front Of An Audience, www.searchenginepeople.com
- How to Market with Mom Bloggers, www.convinceandconvert.com
- The irresistible business case for blogging, econsultancy.com
Business Issues
- Google and Comcast lobbying spending soars in first quarter of 2015, www.theguardian.com
- Homeland Security headed to Silicon Valley, thehill.com
- Tech Companies Struggle to Get World on Internet, www.wsj.com
Content Marketing
- 2015’s Biggest Content Marketing Trends, contently.com
- A Simple Content Marketing Strategy for Creative Folks, www.copyblogger.com
- Content Marketing VS Native Advertising, heidicohen.com
- Do Larger Brands Really Have It Easier With Content Marketing?, contentmarketinginstitute.com
- How Content Marketing Contributed to a Math Education Program’s Success, www.webinknow.com
Conversion Optimization
- How a Simple Shift in Focus Can Improve Your Conversions, blog.crazyegg.com
Copywriting, Design & Usability
- 7 Tips to Creating a Memorable Slogan, www.verticalresponse.com
- UX of Voice Interaction, www.usertesting.com
- With a new design, The Atlantic eschews infinite scroll, digiday.com
- Writing Responsibly When Writing Responsively: Six Simple Tips, www.marketingprofs.com
Domaining
- .Marriott Launches New gTLD Site: “A Journey Beyond .Com”, www.thedomains.com
- Best way to deal with .sucks? Don’t suck, econsultancy.com
- YourCompany.Sucks – Dealing with the Future of Domains, www.searchinfluence.com
E-Commerce
- Apple Pay cashes in on security campaign as PayPal sags, www.mobilecommercedaily.com
- eBay fixes a security hole in its Magento platform, www.internetretailer.com
- How to Build a Trustworthy Ecommerce Brand, www.practicalecommerce.com
- Online Retailers Expect to Increase Revenue by 17 Percent in 2015, www.businesswire.com
- Target’s Response to #LillyForTarget Twitter Firestorm Not on Target, www.adweek.com
Email Marketing
- The Basics of Email Marketing, www.searchenginejournal.com
General Internet Marketing
- 2015’s Top-50 Greenest Brands, brandkeys.com
- How CMOs Will Spend the TV Upfronts, adage.com
- How To Market A Brand Operating In An Unpopular Industry, www.searchenginepeople.com
- Marketers Embrace Influencer Marketing: New Research, www.socialmediaexaminer.com
Internet Marketing Industry
- Maxifier Working With The Atlantic to Offer Viewability and Performance Uplift, www.marketwired.com
- ReachEdge Lead Conversion and Marketing Software Available for Additional Websites, www.reachlocal.com
- SugarCRM Introduces Sugar 7.6, www.sugarcrm.com
MarTech
- I’m sorry, but marketing software is still a world in flux, chiefmartec.com
- Is Technology Going From Useful to Scary, www.convinceandconvert.com
Mobile/Local Marketing
- Google Glass 2.0: New patent gives us the most likely depiction we’ve seen yet, 9to5 Google
- Google’s Android Web notifications inch toward eliminating need for apps, www.mobilemarketer.com
- How the post-install event is key to app marketing, www.mobilecommercedaily.com
- Millennials Go Mobile While in the Market for Automobiles, www.emarketer.com
- Mobile can help you attract more local customers, commercecentral.tumblr.com
- The Secret to Success in Local: Saying No, streetfightmag.com
Social Media
- 15 Inspiring Entrepreneurs Who Earn Income on Social Media, blog.bufferapp.com
- 4 Steps To Increase Your Leads By More Than 108% on Facebook, www.jeffbullas.com
- 7 Social Tricks That Will Help You Retain Followers, www.adweek.com
- Facebook Releases Free Training Resources for Marketers, www.jonloomer.com
- Facebook Slowly Overtaking All Forms of Communication, blog.similarweb.com
- Five underrated Twitter metrics you should be using, econsultancy.com
- Google+ Celebrates Earth Day, googlesystem.blogspot.com
- How @Marvel Perfected the Integrated Social Campaign, simplymeasured.com
- How Brands Can Reach Younger Users on Instagram, www.adweek.com
- How Do You Know If Your Social Media Plan Has Succeeded Or Failed?, www.socialbro.com
- How to Rock Hashtags (And Why You Should), www.searchenginejournal.com
- How to Use Facebook Ads to Build Your List, www.marketingwords.com
- Introducing Hello, newsroom.fb.com
- Mashable’s community-first Instagram strategy is paying off, digiday.com
- Snapchat’s Success Might Be a House of Cards Built With Squishy Metrics, www.adweek.com
- Facebook Is the Dominant Social Network for Marketing by SMBs, www.adweek.com
- The Generation Gap of Snapchat, www.usertesting.com
- The Habits Of The Successful Pros That Will Dramatically Improve Your Social Media Strategy, www.socialbro.com
- The unstoppable rise of social media as a source for news, qz.com
- Twitter’s CEO thinks exit interviews are useless, qz.com
Video
- In a World of Long-Form Video, Make Your Ads Count, www.adweek.com
- Why IDG created a central video hub across its titles, digiday.com
- Will Facebook Finally Pass YouTube for Video Ads?, www.emarketer.com
- Yahoo Adds Video Ads to Its Home Page, Digital Mags, adage.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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