Martech: Martech is Marketing Logo
  • Topics
    • Customer & Digital Experience
    • Digital Transformation
    • Data
    • Marketing Management
    • Marketing Operations
    • Performance Marketing
    • Special Reports
    • All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Marketing Management » Marketing Day: Facebook’s branded content policy, LinkedIn’s Website Demographics tool & more

Marketing Day: Facebook’s branded content policy, LinkedIn’s Website Demographics tool & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Amy Gesenhues on January 25, 2018 at 4:00 pm | Reading time: 2 minutes

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Advanced Ad Targeting Strategies for AdWords, Facebook and Display
    Jan 25, 2018 by Digital Marketing Depot
    Join our ad-targeting experts for a crash course in the newest strategies for digital ad targeting. Using these strategies, brand marketers and agencies can improve the cross-channel customer experience, optimize ROI, reacquire customers and grow revenue.
  • Facebook updates branded content policy to clarify what qualifies as content
    Jan 25, 2018 by Tim Peterson
    Facebook will bar publishers and creators from using its branded content tagging tool to promote content that they were not involved in creating.
  • How to make the most of LinkedIn’s free Website Demographics
    Jan 25, 2018 by AJ Wilcox
    Looking to gain insights on the kinds of professionals who are visiting your website? Columnist AJ Wilcox walks you through setting up and making use of LinkedIn’s free Website Demographics.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

  • Google parent launches new cybersecurity business called Chronicle
    Jan 25, 2018 by Greg Sterling
    It aims to help third-party companies detect threats and prevent data breaches using Alphabet’s computing power and infrastructure.
  • 5 email marketing trends to watch in 2018
    Jan 25, 2018 by Scott Heimes
    What’s on the horizon for email marketers this year? Columnist Scott Heimes shares his predictions on the email marketing trends that will take shape in 2018.

Online Marketing News From Around The Web:

  • Announcing turndown of the deprecated Google Safe Browsing APIs, Google Online Security Blog
  • Get Creative with Vertical Video, Facebook Business
  • How to Audit Your Content: 5 Essential Steps, Content Marketing Institute
  • How to Use Cart Abandonment Emails for Triple Digit Revenue Growth, Movable Ink
  • Study: 55% of apps may not meet GDPR privacy standards, Mobile Marketer
  • Successful ABM Sales: Both Technology and a Human Touch, MarketingProfs
  • The Most Important Digital Usage Statistics Impacting Marketing Success in 2018, Search Engine People
  • The Quality vs. Quantity Debate in Content Marketing Continues (Sigh), CMS Wire
  • What Global Ecommerce Companies Can Learn from Top International Sites, Shopify

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    Work in Progress Limits: Getting started with the Agile Marketing Navigator
    Amazon decision to use Nielsen is big boost for beleaguered rating service
    TransUnion partners with Canvas Worldwide to boost omnichannel CX
    A new way to find the tech talent you need 
    The only two things that matter in marketing

About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Related Topics

Marketing Management

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Tracking Growth From Organic Search

Beyond the Buzzword: Transform Digitally to Drive Organic & SEO Growth

Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The CMO’s Formula To 3x Your Digital Marketing Campaign Results

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.