Marketing Day: Facebook video news, online data transparency & Waze teams up with Carto

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

  • New date! Customer data strategies & identity resolution webinar
    Apr 23, 2018 by Digital Marketing Depot
    When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you can’t create personalized brand experiences that increase revenue and lifetime value. Before you jump on the latest big digital marketing bandwagon, ask yourself these questions: How complete is our customer data?
  • Becoming customer-centric: A tale of a changing MO organization
    Apr 23, 2018 by Debbie Qaqish
    Contributor Debbie Qaqish describes the structure of a marketing operations group that’s increasing in sophistication.

Online Marketing News From Around The Web:


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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