Marketing Day: Facebook Business Manager Dashboard, Google’s Local Sales Force & More
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: 360i Claims Its New Search Optimization Tool Removes Mystery Around Adwords Quality Scores Digital marketing agency 360i announced today it has launched a search marketing tool to monitor paid search campaigns. […]
Matt McGee on April 28, 2014 at 5:07 pm | Reading time: 8 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- 360i Claims Its New Search Optimization Tool Removes Mystery Around Adwords Quality Scores
Digital marketing agency 360i announced today it has launched a search marketing tool to monitor paid search campaigns. 360i claims its new Digital Nervous System, or DNS, can help marketers better understand their brand’s Quality Score assigned by Google, and adjust their campaigns for better results. “There are already scores of optimization tools that enable […] - Facebook Announces Wider Release Of ‘Business Manager’ For Pages, Ads & Apps
Facebook today announced that it is giving wider access to its “Business Manager” dashboard, a tool that enables large advertisers and agencies to manage Facebook Page, advertising and application accounts from a single interface. As we wrote last month, Business Manager gives account administrators centralized control over advertising campaigns and page permissions for their team […] - SMX Advanced Early Bird Expiring – Register by Friday, Secure Your Spot & Save
The Early Bird rate for Search Marketing Expo – SMX Advanced expires end of day Friday, May 2. Register now, save $200, and guarantee you’re seat at the search marketing conference of the year. SMX Advanced features one-of-a-kind sessions for experienced search engine marketers. See the agenda. Sixty of the world’s most knowledgeable search marketers […] - Report: NBCUniversal Executive Says Social Media Doesn’t Drive TV Ratings
Among the basic assumptions behind Facebook and Twitter’s battle for second-screen dominance is that social media helps drive deeper engagement and better ratings for television content. But one television executive said there’s no evidence of such a connection. NBCUniversal’s head of research Alan Wurtzel told the Financial Times that social media is “not a game […] - In 2014, Google Aims To Train 20,000 Third-Party Sales Reps To Sell Local
When small businesses see Google as the “Wild Wild West” of confusing marketing opportunities, Google itself sees working with third-party companies as crucial to cutting through that confusion and fueling its growth. Google provided training to 13,000 third-party sales reps last year and aims to train 20,000 this year. The figure came during a talk […] - Survey: Marketers Say Ad Budgets Will Keep Shifting From TV To Digital Video
In the next three to five years, original content developed for online consumption will be as important to advertisers as TV is now, according to a new survey by the Interactive Advertising Bureau. The industry group surveyed 297 brand marketers and advertising agency executives ahead of the Digital New Fronts in New York — the […] - Report: Driven By EU Sales, iPhone Regains Share In Q1
According to new data from Kantar Worldpanel ComTech, the iPhone has regained some market share with strong sales in Europe, Japan and Australia in the first quarter of 2014. This was echoed in better than expected iPhone sales growth in last week’s quarterly earnings from Apple. The company said that it sold 43.7 million iPhones in the […] - Get To Know: Bigcommerce’s VP Of Marketing Kirsten Knipp
With more than twelve years of technology marketing experience, Kirsten Knipp serves as Bigcommerce’s vice president of marketing, product marketing and brand. She and her team of brand, creative and product marketers are tasked with educating and empowering clients to build business dreams via their own online stores. Prior to joining Bigcommerce, Knipp held sales […] - The Three Layers Of Data And Analytics Success
With the data age well and truly upon us, the struggle to keep up is a challenge faced by virtually every organization. And in a time where the majority of marketers didn’t grow up with iPads or smartphones in hand, these can be difficult waters to navigate. Swimming In Oceans Of Data While everyone seems […] - Burger King Resurrects Subservient Chicken Viral Campaign Under Premises Of Fowl Play
On the 10th anniversary of the famous Subservient Chicken campaign, Burger King has brought back the bird. In 2004, Subservient Chicken became a viral hit as users could visit the SubservientChicken.com website and input commands that the chicken would perform (like moonwalk, urinate or lay eggs) from pre-recorded footage. Well now, the chicken is back […] - Ronald McDonald Gets A McMakeover & Begins Tweeting From The @McDonalds Account
McDonalds Corporation has decided to restyle their 51 year old mascot Ronald McDonald and give him access to the McDonald’s Twitter account. All you die-hard Ronald fans that love the iconic look can relax. The changes to the mascot themselves are quite simple. The paratrooper jumpsuit has turned into quasi-human clothing including vests, jackets with […] - “Facebook Audience Network”: More Details Leak On Mobile Ad Network Launch
More details about Facebook’s mobile ad network, which Re/Code reported will be unveiled at the F8 developer conference next week, are coming out. TechCrunch today, citing”multiple sources”, says the network will be called Facebook Audience Network. TechCruch reports: It will offer both simple and custom ways for advertisers and other developers to harness the power […] - AOL Lands 450+ Million New Viewers In Microsoft Video Distribution Deal
Today, AOL announced a portion of its library of nearly 900,000 videos as well as original series and 15 channels will be available on Microsoft video platforms including MSN, and Bing Apps on Windows and Windows Phone. The video distribution deal, set to launch this summer, will give AOL broad access Microsoft’s audience. Microsoft claims […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Enterprise SEO in 2014 – Webcast this Thursday
- Google’s Matt Cutts: Why Google Will Ignore Your Page Title Tag & Write Its Own
- SMX Advanced Early Bird Expiring – Register by Friday, Secure Your Spot & Save
- Rumor: Google To Broadly Expand “OK Google” Voice Actions
- Does Google’s Review Count Inflation Give Them An Unfair Advantage In Local Search?
- Syndicated Content: Why, When & How
- Google Search Lets You Filter Restaurants By What’s Open Now, Price & More
Online Marketing News From Around The Web:
Affiliate Marketing
- Affiliate Marketing: 5 Ways to Energize Affiliates, Practical Ecommerce
Analytics
- Google Analytics Testing New Goal Interface, Search Engine Roundtable
Blogs & Blogging
- 7 Hot SEO tips and tricks for blogs, www.razorsocial.com
- 8 Blog Design Tips to Make Sure People Stop to Read Your Content, www.jeffbullas.com
- I Hate My Blog. I Bet You Hate Yours Too., www.blogtyrant.com
- In a Blog Slump? Here’s What to Do, ProBlogger
- Inside SEER: Blog Content Idea Generators & Resources, www.seerinteractive.com
Business Issues
- Twitter Wants to Be Your TV, BusinessWeek
- Facebook Plans To Break Ground On A Second Iowa Data Center Soon, TechCrunch
- Microsoft Research Special Projects group tipped to take on Google X, www.zdnet.com
- Understanding the Crazy Math Apple and Samsung Use to Calculate Patent Damages, recode.net
Content Marketing
- 10 Steps to Scale Your Content Marketing Strategy, Content Marketing Institute
- 5 B2B Companies Crushing It with Content Marketing, The Sales Lion
- 50+ Tools for Content Curation and Content Marketing, Small Business Trends
- Can Brands Ride the Explanatory Journalism Wave? A Brand Newsroom Brainstorm With Scribewise’s John Miller, Contently
- The 24 ingredients for a delicious content strategy, eConsultancy
Domaining
- 10 more new TLDs hit the market this week. 1 will be a big flop., Domain Name Wire
- Whoa: Chinese IDN rockets to #1 on new TLD list within first hour, Domain Name Wire
Email Marketing
- Which Earth Day Email had the Best Engagement?, blog.returnpath.com
Internet Marketing Industry
- Adara Links Up With Havas Media For First-Party Travel Targeting, Ad Exchanger
- Celtra Launches AdCreator 4 – Introduces First Cross-Screen HTML5 Technology for Brand Advertising, www.celtra.com
- Mobile Deep Linking Startup URX Raises $12 Million, Launches Universal Link Service Called Omnilinks, TechCrunch
Mobile/Local Marketing
- Ecommerce and m-commerce: The next five years, Internet Retailer
- Opinion: Three reasons Glass isn’t ready for mass consumption, 9to5 Google
- Report: Local Media Ad Revs Will Climb to $158.6B By 2018, streetfightmag.com
Other Items
- AOL Says Spoofed Emails Appeared To Come From 2% Of Accounts, No Financial Info Affected, TechCrunch
Social Media
- 4 Ways Visual Design Can Improve Your Social Media Marketing, Social Media Examiner
- 7 reasons why pages should stop complaining about Facebook reach, Inside Facebook
- Brands on Twitter: 9 Tweets to Spur Conversation, 3Q Digital
- Facebook Messenger Adds Video And Quicker Selfies For Snapchat-Style Visual Conversations, TechCrunch
- Getting to Know Your New Twitter Profile – The New Update Explained, Marketo
- Google Plus and Business Marketing, Social Media Today
- Google Says Google+ Ain’t Going Anywhere, Search Engine Roundtable
- Google+ Tips From the Experts: 13 Ways to Gain the Most Engagement, blog.bufferapp.com
- Google+ Won (Or Why Google Never Needed A Social Network), John Battelle’s Searchblog
- How to Get Your Facebook Posts Noticed in the News Feed, Social Media Examiner
- If Google+ Is The Walking Dead, Should Your Brand Run?, Online Marketing Blog
- Predicting Social Trends Two Months In Advance, MediaPost
- The Advertiser’s Guide To Surviving Reddit, moz.com
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Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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