Marketing Day: Facebook app advertising, Amazon Prime memberships, conversational ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Facebook introduces retention optimization option for app advertisers
  Oct 18, 2018 by Amy Gesenhues
  Facebook’s Ads Manager will also get four new retention metrics for app install ad campaigns.
• 5 essential steps to connect with Generation Z
  Oct 18, 2018 by Digital Marketing Depot
  While the path to success for today’s retailers includes higher consumer expectations and changing behavior, e-commerce giants such as Amazon and always evolving technologies, they don’t have to settle in for a slump.
• Shy of 100MM, survey finds Amazon Prime membership growth has flattened in US
  Oct 18, 2018 by Greg Sterling
  Quarterly member growth has slowed to less than 2 percent, according to CIRP.
• Facebook aims to give more transparency around brand-influencer relationships
  Oct 18, 2018 by Amy Gesenhues
  The company is updating its brand content tag with new language and rolling out the Brand Collabs Manager tool to more countries.
• Google ushers in the Age of Conversational Ads with the launch of AdLingo
  Oct 17, 2018 by Barry Levine
  The new display ad-like format, available through the regular Google ad platform, allows advertisers to deliver ads that query users and respond to them.
• InMobi becomes Sprint’s exclusive in-app, CTV ad platform by buying the telco’s ad firm
  Oct 17, 2018 by Barry Levine
  The purchase of Pinsight Media positions InMobi as the central player in Sprint’s ad future, and possibly in the ad future of T-Mobile and other telcos.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• Coalition Against Ad Fraud releases ‘first standardized document’ to pin down mobile fraud
  Oct 18, 2018 by Barry Levine
  CAAF is focused on performance ad fraud on mobile devices.
• How Autodesk gave its chatbot the smarts needed to increase engagement, conversions
  Oct 18, 2018 by Robin Kurzer
  In a talk at the MarTech conference earlier this month, Siara Nazir shared how the company used AI to make its chatbots smarter and more effective.

Online Marketing News From Around The Web:

• 3 mindset shifts CPG marketers should adopt to win today’s shoppers, Think with Google
• Email Segmentation Tips to Drive Opens, Clicks, Sales, Practical Ecommerce
• Is Podcast Advertising a Smart Choice?, MarketingProfs
• LinkedIn Sponsored InMail Campaign Best Practices, PPC Hero
• New Data Indicates People Don’t Use Chatbots Like We Think, CMS Wire
• Pinterest Influencer Shares 7 Tips for Influencer Marketing and How to Win on the Platform, Socialbakers
• The Art of Persuasion: How to Make Effective Creative, Marketo
• Why Today’s Customer-Centric Brands Have To Reinvent The Way They Engineer Email Campaigns, Movable Ink Blog
• YouTube makes it simple for fans to experience live performances with Eventbrite, Official YouTube Blog

About The Author

Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.