Marketing Day: Europe punishing sites with illegal content, digital ad spend on the rise & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Marketing Day Header V2 MdayHere’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

      • You Got The Click! Now What?
        Aug 20, 2018 by Digital Marketing Depot
        Digital ad spend keeps rising: 70 percent of marketers expect to increase their paid social budgets this year, while 65 percent plan to spend more on search, according to Marin’s most recent “The State of Digital Advertising” report. But are your conversions keeping pace?
      • Europe to punish sites for not removing ‘illegal content’ within one hour
        Aug 20, 2018 by Greg Sterling
        Regulations set to be published must be approved by the European Parliament and then EU member states.
      • Nielsen links up with J.D. Power to create a new Auto Cloud
        Aug 20, 2018 by Barry Levine
        The exclusive arrangement makes Power’s auto sales data available for the first time for advertising and attribution.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

      • New report from MarTech Today: Enterprise Customer Data Platforms: A Marketer’s Guide
        Aug 20, 2018 by Digital Marketing Depot
        The customer data platform (CDP) market is expected to generate $1 billion in revenue by 2019, according to the CDP Institute, as both employment and the number of CDP vendors doubled in 2017. Driving growth is a perfect storm of increasing complexity in the customer journey, the martech stack and data governance.

Online Marketing News From Around The Web:


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Debra Mastaler
Contributor
Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.

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