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MarTech » Marketing Operations » Europe to punish sites for not removing ‘illegal content’ within one hour

Europe to punish sites for not removing ‘illegal content’ within one hour

Regulations set to be published must be approved by the European Parliament and then EU member states.

Greg Sterling on August 20, 2018 at 12:31 pm

In March of this year, the European Commission (EC) created guidelines and recommendations for the removal of “illegal content” (primarily terrorist propaganda) from websites within Europe. At the time, the rules were voluntary; now the EC is going to impose fines if publishers and tech companies fail to comply.

Yesterday, the Financial Times reported that regulations will be published next month for review. The mandatory rules would require the content in question to be removed within one hour following notification.

The EC is taking action because there hasn’t been sufficient voluntary action and progress, according to Julian King, EU commissioner for security, who is quoted in the report. Here, “illegal content” is broadly defined to include “terrorist content, incitement to hatred and violence, child sexual abuse material, counterfeit products and copyright infringement.”

Copyright infringement is an area of enforcement that could turn out to be highly problematic and have a negative impact on speech. Europe has no “fair use” defense to claims of copyright infringement, and the new rules could potentially chill satire and political criticism.

Still to be worked out: what constitutes notice and what the financial penalties would be. And who gets to interpret whether the content violates the rules?

The draft regulations would need to be approved by the European Parliament and then a majority of EU member states. They would reportedly apply to all websites regardless of their size or traffic.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

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