Marketing Day: Eat24 Happy Off Facebook, Google Buys Adometry, Facebook Aims For Small Biz

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Oracle Pools Its Acquisitions, Enters The Marketing Cloud Arena
  Oracle has launched the Oracle Marketing Cloud, a platform combines the capabilities of its acquisitions such as Eloqua, BlueKai, Compendium and Responsys along with Oracle’s Social Cloud. Now GM of the Oracle Marketing Cloud, Kevin Akeroyd said in the announcement that the new platform offers “a unified Modern Marketing platform with integrated cross-channel marketing, content […]
• Google Asks Appeals Court To Toss Out AdWords Patent Infringement Verdict
  Today Google made oral arguments in the U.S. appeals court overturn the $30.5 million, plus royalties, verdict awarded to patent-holding company Vringo Inc. in 2012. Vringo won the case (I/P Engine Inc. v. AOL Inc., 14-1233) in which it claimed the filtering technology used in Google’s AdWords system to determine where ads appear in the […]
• One Month Later, Eat24 Stands By Its Breakup With Facebook
  Eat24 has no regrets about quitting Facebook. One month after the company’s Dear John letter to the social network went viral, Eat24 says its digital marketing results are stronger than ever. In fact, “App installs from the week following our breakup letter totaled 1.75x more than we got from all our 2013 paid Facebook ad […]
• Magazine Ad With Removable Bracelet Links To App Which Tracks Your Child At The Beach
  Last year, FCB Brazil developed a magazine insert for Nivea which had solar panels and a USB port affixed to it that could be used by beach goers in Brazil to charge their phones so they never have to leave the beach. It was an interesting entry into the ever growing product development avenues many agencies are […]
• Google Snags Attribution Firm Adometry To Beef Up Google Analytics Premium
  Today, Google announced it is acquiring marketing analytics and attribution platform, Adometry. “Google Analytics Premium and its hundreds of customers, will now have an additional set of tools to accomplish their business and marketing goals,” said Paul Muret, VP of engineering for Google Analytics. The Austin-based firm will continue to operate independently for the short […]
• Study: Marketers’ Roles Are Changing. What They Need To Succeed
  Do marketers practice what they preach? And are they being rewarded for it? In an industry where best practices are constantly shifting as a result of new technology and trends, marketers need to keep up. They need to keep themselves relevant in order to keep their brands relevant, too. It seems that marketers today are eager […]
• Matt Cutts, Bing & MSFT Phone Team Keynoting SMX Advanced
  Year after year, Search Engine Land’s SMX Advanced keynotes deliver first-hand insights. This year is no exception. Google’s Matt Cutts takes questions from you, the audience, in his “You&A” keynote, moderated by SMX’s own Danny Sullivan. Bring your toughest questions and don’t miss this SMX Advanced tradition! Is the future of search never having to […]
• Facebook Headlines Small Biz “Bootcamp” Summer Roadshow
  Facebook is launching a five-city summer tour to help educate small business owners about the platform and its advertising options. It’s called “Facebook Fit” (bootcamp for small business). The half-day seminars will also feature presentations from Legal Zoom, Intuit (QuickBooks) and Square. Part of the day will be devoted to Facebook education and Q&A. There […]
• Does Facebook Have A Teenager Problem? Does Google Have A Mobile Problem?
  Teenagers are leaving Facebook, apparently in droves. I found one study that suggested a stunning three million teens had left Facebook in just three years. In related news, the growth of Google desktop search is slowing and is being replaced by mobile activity. At least some of this mobile activity comes from mobile app usage, […]
• Google Wallet Coming To Glass To Enable “Send Money” Via Voice Command
  According to a source who spoke with TechCrunch, Google Wallet is coming to Google Glass. The idea is to enable users to send money to friends, family and others through Glass-based voice commands. Last year at the Google developer conference, I/O, the company introduced the ability to send money through Gmail. It’s a simple, almost […]
• ExactTarget Marketing Cloud Launches Social Studio, A New Enterprise-Level Platform
  Saleforce’s ExactTarget Marketing Cloud, the super group of social media marketing providers, today announced the launch of new social dashboard, Social Studio. A product of Buddy Media and Radian6, social publishing and analytics companies that Salesforce acquired in 2012 and 2011, respectively, Social Studio is being billed by Salesforce as the Swiss Army knife of […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Re-imagining Google: America’s Favorite Homepage Gets A Redesign By Letter Society Blog
• MarTech: The Marketing Tech Conference – Agenda & Speaker Roster Now Live!
• Research: 56 Pct. Of “On The Go” Searches Have Local Intent
• Google Maps App Now Showing Uber Ride Options, Lane Navigation, Offline Maps
• Deliver Transformational SEO Performance With Simple Techniques
• WalmartLabs Scoops Up Product Search Firm Adchemy
• App Annie Adds New Tools For Better App SEO, Paid Visibility
• Link Building ≠ Content Marketing. But Here’s How They Fit Together
• Google In-Store & Location-Aware Product Reminders Now In Google Now For Android
• Matt Cutts, Bing & MSFT Phone Team Keynoting SMX Advanced

Online Marketing News From Around The Web:

Analytics

• Funnel Visualizations That Make Sense, Web Analytics Demystified
• Non-Interaction Events in Google Analytics, Luna Metrics

Business Issues

• AOL Buys Online Marketer Tool Convertro for Nearly $100 Million, Wall Street Journal
• App.net’s subscription renewal rate: Enough to be profitable and self-sustaining, too low to pay employees, The Next Web
• Google discusses security with the NSA, but don’t draw any wild conclusions, www.engadget.com
• How Google Plans To Work With Telcos On Project Loon, TechCrunch
• New Chromebooks: in more shapes, sizes and colors, Google Chrome Blog
• Twitter stock plummets 16 percent to all-time low as lock-up expires, www.bizjournals.com
• Wall Street Is Lording One Number Over Twitter. Is It the Right One?, valleywag.gawker.com

Content Marketing

• 5 Brands That Tell Great Stories Using Data, Contently
• 5 Tips for Turning Drab Information Into a Tantalizing Tutorial, Copyblogger
• Diversify Your Content by Changing the Length, CopyPress
• How to Go “All-In” with Content Marketing: 8 Experts Weigh In, Content Marketing Institute

Conversion Optimization

• How Creating a Sense of Urgency Helped Me Increase Sales By 332%, ConversionXL
• Testimonial Messaging A/B Test Increases Conversion Rate by 22%, visualwebsiteoptimizer.com
• Why I Stunk at A/B Testing, www.usertesting.com

Copywriting, Design & Usability

• Copywriting is dead; long live copywriting!, www.branded3.com
• How to Explain Conversational Writing to a Clueless Client, www.seocopywriting.com
• You Have Five Seconds to Convince Us, www.internetmarketingninjas.com

Display & Contextual Advertising

• AdSense Publishers Expecting Devastating Low Google Earnings Month, Search Engine Roundtable

Domaining

• Sedo Transactions Total $1.2 Million, The Domains
• Twitter Registers Tweet.Cool: WalGreens Beauty.Cool; The First .Cool Registrations, The Domains

Ecommerce

• ChannelAdvisor reports a 29.5% increase in revenue in Q1, Internet Retailer

Email Marketing

• Mailjet Redefines How E-Marketers and Developers Send Emails With Its Latest Iteration, www.pressking.com
• 5 Embarrassing Habits That Keep Your Emails From Getting Clicked, Unbounce
• Agile creative: the future of email?, eConsultancy
• Campaigner Email Marketing Introduces the “Must Have Look” of the Season with New A/B Split Testing Solution, www.campaigner.com
• Spam in Q1 2014, www.securelist.com
• The tease Factor: How to optimize your email marketing for engagement, www.emailmonday.com

Internet Marketing Industry

• Is The Social Media Marketing Niche Racist?, Pushing Social
• Jack Morton Worldwide Acquires Genuine Interactive For Developments In Digital, Social And Mobile, Ad Exchanger
• MobilePaks MobilePaks Launches Guided Selling on Salesforce1 AppExchange, the World’s Leading Business Apps Marketplace, mobilepaks.com
• ShopIgniter Selected As Radian6 Buddy Media Social Studio Partner, www.shopigniter.com

Mobile/Local Marketing

• Appia Exceeds 75 Million Sponsored App Installs, PR Web
• Yahoo Gemini: Complete Guide to Yahoo’s Mobile & Native Advertising Offering, www.wordstream.com

Other Items

• Now Follow Your Favorite Teams on Your Yahoo Calendar, yahoomail.tumblr.com
• Previewing a new Classroom, Official Google Blog

Reputation Management

• Report: top brands increase reputation in 2014; Amazon, Coca-Cola & Apple lead the way, Trackur

Social Media

• You Love Pinterest. Find Out Why The Police Do, Too, www.npr.org
• 4 Step Process To Twitter Cards, PPC Hero
• A Scientific Guide to Writing Great Tweets: How To Get More Clicks, Retweets and Reach, blog.bufferapp.com
• Devising A Social Media Strategy – What Your Business Must Know, www.koozai.com
• New Socially Devoted Q1: Brands on Twitter Are Still Slow in Responding, But Getting Better, Social Bakers
• Pinterest Ads Are Invading Google’s Search Turf, AdWeek
• Which Social Media Management Tools Are Fortune 100 Companies Using? [INFOGRAPHIC], Media Bistro
• Why MLB Teams Put So Many Eggs in the Facebook Basket, Convince and Convert

Video

• 10 ways to fix the unseen video ad problem, Digiday
• How to Create a Really Good Marketing Video, Overit
• YouTube Smashes Facebook When it Comes to Brand Engagement [Infographic], Reel SEO