Martech: Martech is Marketing Logo
  • Topics
    • Customer & Digital Experience
    • Digital Transformation
    • Data
    • Marketing Management
    • Marketing Operations
    • Performance Marketing
    • Special Reports
    • All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Marketing Management » Magazine Ad With Removable Bracelet Links To App Which Tracks Your Child At The Beach

Magazine Ad With Removable Bracelet Links To App Which Tracks Your Child At The Beach

Last year, FCB Brazil developed a magazine insert for Nivea which had solar panels and a USB port affixed to it that could be used by beach goers in Brazil to charge their phones so they never have to leave the beach. It was an interesting entry into the ever growing product development avenues many agencies are […]

Steve Hall on May 6, 2014 at 2:16 pm | Reading time: 2 minutes

nivea_bracelet_kids_beach

Last year, FCB Brazil developed a magazine insert for Nivea which had solar panels and a USB port affixed to it that could be used by beach goers in Brazil to charge their phones so they never have to leave the beach. It was an interesting entry into the ever growing product development avenues many agencies are now exploring.

This year, the brand is you with another product of sorts. It’s invented an ingenious way to keep track of your kids while you are enjoying a day at the beach.

The product, called Nivea Protege, is again a magazine insert. This time it’s a print and mobile combination which allows you to remove a bracelet from the magazine insert, affix it to your child’s wrist, download an app and sync the two so that you can maintain contact with your child through a Bluetooth link.

Parents using the app will receive an alarm if their child wanders beyond the maximum distance one sets for one’s child. And a radar-like map will help parents locate their child once the alarm goes off.

While the wrist band is made from “humidity resistant” paper, it’s unclear whether or not it will function if the child decides to saunter into the water. Then again if your child is wandering off into the ocean, perhaps you might pay a bit more attention.

It’s a nice follow up to last summer’s phone charger and we’re excited to see what they come up with next.

[youtube]http://youtu.be/OlvjzQJGDnY[/youtube]


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    How marketers are preparing for the future of in-game ads
    How CDPs transform donor experience for a nonprofit organization
    Welcome emails have best click-to-open and first purchase rates
    It’s time for CMOs to talk business
    10 questions to ask when auditing your email program

About The Author

Steve Hall
Steve Hall is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.

Related Topics

Marketing Management

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Tracking Growth From Organic Search

Beyond the Buzzword: Transform Digitally to Drive Organic & SEO Growth

Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The CMO’s Formula To 3x Your Digital Marketing Campaign Results

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.