Marketing Day: Dynamic content, Snapchat ad news & social algorithms

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• 7 ways to use dynamic content and multiply your conversions.
  Nov 13, 2017 by Digital Marketing Depot
  Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This isn’t a goal aimed solely at increasing conversions; it’s also about meeting customers’ growing expectations.
• Snapchat now lets brands link Sponsored Lens, Geofilter ads to their sites
  Nov 13, 2017 by Tim Peterson
  Snapchat is opening up its most brand-friendly formats to sales-minded marketers.
• Here’s how international firm Bynder is gearing up for GDPR
  Nov 13, 2017 by Barry Levine
  The digital asset management firm, headquartered in Amsterdam but with a major US presence, sees GDPR as a competitive advantage as well as an obligation.
• Keurig and the challenges of remaining non-partisan in a polarized marketplace
  Nov 13, 2017 by Greg Sterling
  Being truly apolitical is no longer an option.
• Drift unveils a chat window that knows when your account is visiting the site
  Nov 13, 2017 by Barry Levine
  Called Drift AM, it syncs with Salesforce CRM, notifies the account’s salesperson for that account and delivers an opening personalized message.
• Your brand vs. social algorithms: The conundrum of 2018
  Nov 13, 2017 by Blaise Lucey
  Brands are finding themselves at the mercy of algorithm changes from the likes of Instagram and Twitter. Columnist Blaise Lucey discusses what that will mean for your social and content strategy in 2018.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• Our ‘Ultimate Guide to GDPR’ launches today
  Nov 13, 2017 by Robin Kurzer
  The General Data Protection Regulation will be enforceable starting in May 2018. Our new guide provides history, context and guidance.
• Even with hype, AR struggling to scale
  Nov 13, 2017 by Evan Magliocca
  Despite all the excitement around augmented reality, it’s still struggling to find its place in retail. Columnist Evan Magliocca discusses the hurdles that AR will need to overcome to gain ground in 2018.
• Google’s ‘Physical Web’ loses the Chrome browser
  Nov 13, 2017 by Barry Levine
  The company’s vision of beacons broadcasting URLs to its browser bites the dust, but URLs into Android’s Nearby remains.

Online Marketing News From Around The Web:

• Alibaba smashes its Single’s Day record once again as sales cross $25 billion, TechCrunch
• 4 ways to get legitimate Amazon reviews, Practical Ecommerce
• 6 Tips to Help Email Marketers Stay Sane During the Holiday Season, Movable Ink Blog
• Black Friday Tips: The No-Nonsense Guide for High-Volume Operations, Shopify
• How to Sell With Instagram Shoppable Posts: Shopping on Instagram, Social Media Examiner
• It’s time to act: Adopt new data strategies for better marketing, Think with Google
• New research: Understanding the root cause of account takeover, Google Online Security Blog
• Oath unveils RYOT Studio as its global creative studio for brands and agencies, Oath
• Technology, Strategy Tips for Your Digital Analytics Program, CMS Wire
• Why Starting a Podcast Intrigues Forward-Thinking Content Marketers, Copyblogger