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MarTech » Marketing Management » Marketing Day: Domain Survey From ICANN, Google Blames Declining CPCs On YouTube & More

Marketing Day: Domain Survey From ICANN, Google Blames Declining CPCs On YouTube & More

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Amy Gesenhues on June 5, 2015 at 4:05 pm

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • 46 Percent Of Internet Users Are Aware Of New Domain Extensions [Survey]
    ICANN-sponsored survey reveals that legacy domains like .com have more than double the awareness of new extensions like .email and .club.
  • Google: YouTube Has Been The Cause Of Declining CPCs This Whole Time
    Google executive explains that YouTube has been the cause of negative CPC growth long before last quarter.
  • Google Brings YouTube Brand Lift Measurement To Mobile, Adds Metrics
    Metrics aim to capture ad impact along the customer journey.
  • Yahoo Opens Up To Third-Party Measurement For Fraud, Viewability
    Brands can choose their own tool to verify viewability and fraud rates.
  • Google’s European President Brittin Undertakes New Charm Offensive
    Google seems to be striking a more humble and conciliatory tone in Europe — out of necessity.
  • This Lacoste Interactive Tennis Match Doubles As An E-commerce Clothing Site
    The French fashion brand’s “lookbook” lets you interact with a group of male models using a tennis ball on the screen.
  • How To Create A Website’s Nomenclature (Or Labeling System) For Online Findability
    How can you develop and maintain a clear, sustainable website labeling system? Columnist Shari Thurow shares her tips and best practices.
  • The Cost Of Keeping A Brand Advocate Onboard And Engaged
    Columnist Jason Warnock explains how to maintain long-term relationships with your customers and ensure you’ve enough budget to keep them engaged.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

  • How to Identify The Impact Of Mobilegeddon & Future Mobile Algorithm Updates
  • Bing Ads Account Home Page Gets A Total Refresh
  • Search In Pics: Matt Cutts At Google I/O, Google Maps Bus & Android Bush
  • AdWords MCCs Get Cross-Account Campaign Management & Reporting
  • Paid & Organic Approaches To Dig Deeper With An SEO Keyword That’s Working

Online Marketing News From Around The Web:

Blogs & Blogging

  • 9 Ways to Get More Traffic from Guest Blogging, www.convinceandconvert.com
  • How a Blog Launched a Movement, www.socialmediaexaminer.com
  • How to Use Your Blog to Connect With Your Audience, www.blogherald.com
  • How To Write High Impact Blog Posts, www.searchenginepeople.com

Content Marketing

  • 10 Questions You Need to Ask Your Next Content Marketing Vendor, contently.com
  • 3 Ways You Can Leap the Hurdles of Creating Content at a Finance Company, contently.com
  • 8 Content Marketing Mistakes to Avoid, www.cmswire.com
  • 8 Nonobvious Tips to Promote Your Content, contentmarketinginstitute.com
  • How to Use Visual Content to Drive Traffic, Shares and Sales, www.amyporterfield.com

Conversion Optimization

  • 10 Fill-In-The-Blank Headlines That Convert, blog.crazyegg.com

Copywriting, Design & Usability

  • 5 User-Centered Design Principles From Top Tech Companies, www.usertesting.com
  • Effective Logo Design, Part 1: Symbols, Metaphors, Intuition, www.smashingmagazine.com
  • Why Responsive Design is More Important Than Ever, www.convinceandconvert.com

Domaining

  • Are new gTLD registries ripping off brands with unfair sunrise fees?, domainincite.com
  • New gTLD trade group launches, domainincite.com
  • Should I Use Relative or Absolute URLs?, moz.com
  • This Airline Made a URL Entirely of Emojis, and 1,600 People Managed to Type It In, www.adweek.com

E-Commerce

  • 6 Ways to Create Product Descriptions That Destroy Sales, blog.kissmetrics.com
  • Eliminate Checkout Frustration with Custom Error Messages, www.practicalecommerce.com

Email Marketing

  • 5 things to Keep in Mind in your Email Marketing Strategy, www.martechadvisor.com
  • 50 Summer Subject Lines + Tips to Write Sunny Subject Lines, www.verticalresponse.com
  • How to use Lightbox Forms the right way to capture more emails, myemma.com
  • Re-Engage Your Customers with Reactivation Campaigns!, blog.marketo.com
  • Steps to Mitigate Email Risk, www.cmswire.com
  • Why You Should Turn Your Social Media Fans and Followers Into Email Subscribers, www.marketingprofs.com

General Internet Marketin

  • 5 Digital Marketing Trends That Will Disrupt Your Business, www.jeffbullas.com
  • Cross Channel And Multichannel: Fraternal, Not Identical, Twins, adexchanger.com
  • Investing in Testing? These Traps Can Cost You Dearly, blog.returnpath.com
  • Is online advertising soon going to look like Wall Street?, econsultancy.com

Internet Marketing Industry

  • Komoona Wants To Reroute All RTB Demand To One Platform, www.mediapost.com
  • Wayin Study: Marketers Leveraging Real-Time Marketing See Positive Revenue ROI, www.prweb.com
  • New Facebook Ads Tool for Small Business Marketers: Pagemodo Ads, www.webs.com
  • SlimCut Media launches iPhone outstream video ads, www.slimcutmedia.com
  • SoMedia Offers Free Video Ads to Facebook Advertisers and Launches Video Ad Production Program, corporate.somedia.net
  • Viewster and AerServ partner to boost mobile business, www.thedrum.com

Mobile/Local Marketing

  • Google is betting its app store will be a ticket back into China, qz.com
  • In ‘year of Apple Pay’, many top retailers remain skeptical, www.reuters.com
  • Tablets Lose Their Luster at This Year’s Computex Trade Show, blogs.wsj.com
  • Tomorrowland: How AOL’s Digital City Foreshadowed More Than the Future of Local, streetfightmag.com
  • You Must Build A Boat Sails Onto iOS, Android, www.adweek.com

Social Media

  • 2015 Pinterest Stats, www.getelastic.com
  • 4 Must-Haves in your Social Media Crisis Management Plan, www.martechadvisor.com
  • 5 Tips for Ending Your Social Strategy Struggles, simplymeasured.com
  • 6 Free Social Media Tools for Startups, www.ducttapemarketing.com
  • Coke’s New Twitter Ads Call Out Viewers by Name, www.adweek.com
  • Facebook Instant Articles and Publishing’s Distributed Future, www.cmswire.com
  • Facebook Messenger Users Can Now Send Maps to Share Locations, www.adweek.com
  • How a new retail brand crowdsourced its social campaign, digiday.com
  • How Panasonic USA Boosted Twitter Engagement by 457% in One Day, simplymeasured.com
  • Improving Your Facebook Reach, blog.kissmetrics.com
  • Marketers Still Struggle to Measure Social ROI, www.adweek.com
  • Mercedes-Benz: Ahead Of The Innovation Curve On Social, www.socialbakers.com
  • The Different Facebook Bid Types and When to Use Them, 3qdigital.com
  • The Rise of ‘YouthNation’ and How to Use Instagram to Reach Millennials, www.marketingprofs.com

Video

  • Apple now dominates consumer digital video viewing, says new Adobe report, thenextweb.com
  • Here’s Why Mobile Video Is Confusing and Scares Advertisers, www.adweek.com
  • How to Add Tags to Multiple YouTube Videos in Video Manager, www.reelseo.com
  • Shoppable YouTube videos blend mobile inspiration, mcommerce for Williams-Sonoma, www.mobilecommercedaily.com
  • The Completion Rate Is Still A Viable Video Performance Metric, adexchanger.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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