Marketing Day: Domain Survey From ICANN, Google Blames Declining CPCs On YouTube & More
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on June 5, 2015 at 4:05 pm
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- 46 Percent Of Internet Users Are Aware Of New Domain Extensions [Survey]
ICANN-sponsored survey reveals that legacy domains like .com have more than double the awareness of new extensions like .email and .club. - Google: YouTube Has Been The Cause Of Declining CPCs This Whole Time
Google executive explains that YouTube has been the cause of negative CPC growth long before last quarter. - Google Brings YouTube Brand Lift Measurement To Mobile, Adds Metrics
Metrics aim to capture ad impact along the customer journey. - Yahoo Opens Up To Third-Party Measurement For Fraud, Viewability
Brands can choose their own tool to verify viewability and fraud rates. - Google’s European President Brittin Undertakes New Charm Offensive
Google seems to be striking a more humble and conciliatory tone in Europe — out of necessity. - This Lacoste Interactive Tennis Match Doubles As An E-commerce Clothing Site
The French fashion brand’s “lookbook” lets you interact with a group of male models using a tennis ball on the screen. - How To Create A Website’s Nomenclature (Or Labeling System) For Online Findability
How can you develop and maintain a clear, sustainable website labeling system? Columnist Shari Thurow shares her tips and best practices. - The Cost Of Keeping A Brand Advocate Onboard And Engaged
Columnist Jason Warnock explains how to maintain long-term relationships with your customers and ensure you’ve enough budget to keep them engaged.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- How to Identify The Impact Of Mobilegeddon & Future Mobile Algorithm Updates
- Bing Ads Account Home Page Gets A Total Refresh
- Search In Pics: Matt Cutts At Google I/O, Google Maps Bus & Android Bush
- AdWords MCCs Get Cross-Account Campaign Management & Reporting
- Paid & Organic Approaches To Dig Deeper With An SEO Keyword That’s Working
Online Marketing News From Around The Web:
Blogs & Blogging
- 9 Ways to Get More Traffic from Guest Blogging, www.convinceandconvert.com
- How a Blog Launched a Movement, www.socialmediaexaminer.com
- How to Use Your Blog to Connect With Your Audience, www.blogherald.com
- How To Write High Impact Blog Posts, www.searchenginepeople.com
Content Marketing
- 10 Questions You Need to Ask Your Next Content Marketing Vendor, contently.com
- 3 Ways You Can Leap the Hurdles of Creating Content at a Finance Company, contently.com
- 8 Content Marketing Mistakes to Avoid, www.cmswire.com
- 8 Nonobvious Tips to Promote Your Content, contentmarketinginstitute.com
- How to Use Visual Content to Drive Traffic, Shares and Sales, www.amyporterfield.com
Conversion Optimization
- 10 Fill-In-The-Blank Headlines That Convert, blog.crazyegg.com
Copywriting, Design & Usability
- 5 User-Centered Design Principles From Top Tech Companies, www.usertesting.com
- Effective Logo Design, Part 1: Symbols, Metaphors, Intuition, www.smashingmagazine.com
- Why Responsive Design is More Important Than Ever, www.convinceandconvert.com
Domaining
- Are new gTLD registries ripping off brands with unfair sunrise fees?, domainincite.com
- New gTLD trade group launches, domainincite.com
- Should I Use Relative or Absolute URLs?, moz.com
- This Airline Made a URL Entirely of Emojis, and 1,600 People Managed to Type It In, www.adweek.com
E-Commerce
- 6 Ways to Create Product Descriptions That Destroy Sales, blog.kissmetrics.com
- Eliminate Checkout Frustration with Custom Error Messages, www.practicalecommerce.com
Email Marketing
- 5 things to Keep in Mind in your Email Marketing Strategy, www.martechadvisor.com
- 50 Summer Subject Lines + Tips to Write Sunny Subject Lines, www.verticalresponse.com
- How to use Lightbox Forms the right way to capture more emails, myemma.com
- Re-Engage Your Customers with Reactivation Campaigns!, blog.marketo.com
- Steps to Mitigate Email Risk, www.cmswire.com
- Why You Should Turn Your Social Media Fans and Followers Into Email Subscribers, www.marketingprofs.com
General Internet Marketin
- 5 Digital Marketing Trends That Will Disrupt Your Business, www.jeffbullas.com
- Cross Channel And Multichannel: Fraternal, Not Identical, Twins, adexchanger.com
- Investing in Testing? These Traps Can Cost You Dearly, blog.returnpath.com
- Is online advertising soon going to look like Wall Street?, econsultancy.com
Internet Marketing Industry
- Komoona Wants To Reroute All RTB Demand To One Platform, www.mediapost.com
- Wayin Study: Marketers Leveraging Real-Time Marketing See Positive Revenue ROI, www.prweb.com
- New Facebook Ads Tool for Small Business Marketers: Pagemodo Ads, www.webs.com
- SlimCut Media launches iPhone outstream video ads, www.slimcutmedia.com
- SoMedia Offers Free Video Ads to Facebook Advertisers and Launches Video Ad Production Program, corporate.somedia.net
- Viewster and AerServ partner to boost mobile business, www.thedrum.com
Mobile/Local Marketing
- Google is betting its app store will be a ticket back into China, qz.com
- In ‘year of Apple Pay’, many top retailers remain skeptical, www.reuters.com
- Tablets Lose Their Luster at This Year’s Computex Trade Show, blogs.wsj.com
- Tomorrowland: How AOL’s Digital City Foreshadowed More Than the Future of Local, streetfightmag.com
- You Must Build A Boat Sails Onto iOS, Android, www.adweek.com
Social Media
- 2015 Pinterest Stats, www.getelastic.com
- 4 Must-Haves in your Social Media Crisis Management Plan, www.martechadvisor.com
- 5 Tips for Ending Your Social Strategy Struggles, simplymeasured.com
- 6 Free Social Media Tools for Startups, www.ducttapemarketing.com
- Coke’s New Twitter Ads Call Out Viewers by Name, www.adweek.com
- Facebook Instant Articles and Publishing’s Distributed Future, www.cmswire.com
- Facebook Messenger Users Can Now Send Maps to Share Locations, www.adweek.com
- How a new retail brand crowdsourced its social campaign, digiday.com
- How Panasonic USA Boosted Twitter Engagement by 457% in One Day, simplymeasured.com
- Improving Your Facebook Reach, blog.kissmetrics.com
- Marketers Still Struggle to Measure Social ROI, www.adweek.com
- Mercedes-Benz: Ahead Of The Innovation Curve On Social, www.socialbakers.com
- The Different Facebook Bid Types and When to Use Them, 3qdigital.com
- The Rise of ‘YouthNation’ and How to Use Instagram to Reach Millennials, www.marketingprofs.com
Video
- Apple now dominates consumer digital video viewing, says new Adobe report, thenextweb.com
- Here’s Why Mobile Video Is Confusing and Scares Advertisers, www.adweek.com
- How to Add Tags to Multiple YouTube Videos in Video Manager, www.reelseo.com
- Shoppable YouTube videos blend mobile inspiration, mcommerce for Williams-Sonoma, www.mobilecommercedaily.com
- The Completion Rate Is Still A Viable Video Performance Metric, adexchanger.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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