Marketing Day: Designing mobile-first content, SEO for SaaS & Facebook’s video chat

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Designing content for the mobile-first index
  Aug 4, 2017 by Patrick Stox
  Your mobile pages will soon become the default versions used in Google search rankings. How can you make sure they provide good content that’s easy to read on a smaller screen? Columnist Patrick Stox has some ideas.
• Top 6 tips for SEO for SaaS
  Aug 4, 2017 by Janet Driscoll Miller
  Do you handle SEO for a software as a service (SaaS) company? Columnist Janet Driscoll Miller discusses how to address some of the unique challenges of this space with six helpful tips.
• TAG awards 9 adtech companies with “Certified Against Malware” seal
  Aug 4, 2017 by Ginny Marvin
  The first set of certified companies have implemented the Trustworthy Accountability Group’s anti-malware guidelines.
• Will autonomous vehicles provide the next screens for publishers and advertisers?
  Aug 4, 2017 by Barry Levine
  New Forrester report suggests self-driving vehicles could become a new universe of moving living rooms.
• Maritz’s first Chief Behavioral Officer is building on ‘nudges’
  Aug 4, 2017 by Barry Levine
  Although still relatively rare among enterprises, behavioral science has gained a foothold because it helps decode why people make choices.
• Google reportedly pitching publishers on YouTube video player with ad inventory controls
  Aug 4, 2017 by Ginny Marvin
  YouTube is also touting the early success of efforts to address brand safety issues as it reportedly aims to get its video player on more publisher sites.
• What Facebook’s (reported) video chat device could mean for its ad business
  Aug 4, 2017 by Ginny Marvin
  With new methods of data collection, Facebook could potentially power ads based on what it hears and sees in users’ physical worlds.
• What should you do with all those ‘Likes’? How to spin social followers into gold
  Aug 4, 2017 by Tamar Weinberg
  Sure, you may have plenty of social fans, but are you turning that follower count into revenue? Contributor Tamar Weinberg explains how you can monetize your social following.

Online Marketing News From Around The Web:

Analytics

• Analytics approaches every marketer should know #3: Predictive analytics, Econsultancy

Business Issues

• Facebook now uses Caffe2 deep learning for the site’s 4.5 billion daily translations, VentureBeat
• Google Is Developing Technology for Snapchat-Like Media Content, Wall Street Journal
• Yelp is selling Eat24 to GrubHub for $287.5M and the stock is skyrocketing, TechCrunch

Content Marketing

• How to Reuse Content, to Supercharge Marketing, Practical Ecommerce
• Report: Lead Gen Results Are Helping Content Marketers Measure Success, KoMarketing
• Targeting Your Content for Maximum Impact, Compukol

Ecommerce

• Amazon To Automatically Authorize Returns For Items Fulfilled By Third-Party Sellers, Best Black Friday
• eBay Guaranteed Delivery Program Launches This Fall, Multichannel Merchant
• Wholesale Ecommerce Websites: 50 Merchants, Marketers & Influencers, Shopify Plus

Email Marketing

• Getting Started with Automated Email Marketing, Kiss Metrics
• Schema Markup For Email – Create Clickable Subject Lines in Gmail, Ignite Visibility
• The 8 Most Effective Words to Use in Email | AWeber Email Marketing, AWeber Communications

General Internet Marketing

• 6 Successful B2B Influencer Marketing Approaches, CMS Wire
• How is B2B Marketing Different From B2C Marketing?, KoMarketing
• The Publisher’s New Role In Advertising, AdExchanger

Internet Marketing Industry

• 2017 MTC Sales Tax Amnesty Program, Prosper Show
• Dennis Buchheim Appointed New General Manager of IAB Tech Lab, Business Wire
• Zyme Acquires CCI, Zyme

MarTech

• 5 Questions to Ask Your DAM Vendor, CMS Wire
• Snapchat Releases Ad Tech Upgrade Ahead of Quarterly Report, AdAge
• Study: Retailers see promise in AI, Retail Dive

Mobile/Local Marketing

• Data security worries mobile app users, Mobile Marketer
• How we’re helping people find quality apps and games on Google Play, Android Developers Blog
• Why Location Visit Data Is Going to Be Huge for Brands, Street Fight

Social Media

• 50 Stats to Help You Choose The Right Social Networks for Your Brand, Marketo
• Quick Guide to Setting Up Facebook’s Dynamic Product Ads, 3Q Digital
• Why Businesses Should Use Instagram for Marketing, MarketingProfs

Video

• Live Video Tools: The Best Apps for Going Live, Social Media Examiner
• The Live Blog: August 2, 2017, Facebook Media