Marketing Day: December 23, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• KPMG Says It’s Leaving .Com For .KPMG Domain, Wrongly Cites SEO As A Reason

  KPMG, the multinational professional services agency that was born in 1870, says it will abandon its .com domain and switch to its own .kpmg top-level domain (TLD). And one of the reasons the company gives is an expectation that the new domain will help the company’s search engine optimization. David Green, KPMG’s chief of digital […]

• Buffalo Chicken, The Blue Lagoon & Smartwatches: Pinterest Lists Its Top Pins Of 2013

  Last week, Pinterest released its Top Pins of 2013, offering 29 different Top Pin categories, including boards for Tasty Recipes, Technology and Places & Travel. With more than 2,000 followers, Pinterest’s Tasty Recipe board listed 20 Pins of the top trending recipes, with everything from Buffalo Chicken to Nutella Brownies and Beer-candied bacon. Gadgets for […]

• IAB: At $10.7 Billion, Another Record Breaking Quarter For U.S. Digital Ad Revenues In Q3 2013

  According to IAB’s top line report issued today, U.S. digital ad revenues increased by 15 percent year-over-year in the third quarter of 2013 to hit $10.69 billion. The Q3 revenues represent an increase of 4.2 percent from Q2 2013, which came in at $10.26 billion. After clearing roughly $20 billion in the first half of […]

• Why Content Strategy Is Foundational To Real-Time Marketing

  When the curtain went up on the Emmy Awards, HBO was ready. As usual, the cable network was nominated for a plethora of awards. Naturally, there was no way of knowing who, or what programming, would win which categories. At the same time, there were plenty of knowns: those shows, actors, directors and talent who […]

• A Look Back On 2013 In Digital Marketing

  This year was all over the map in terms of consumer optimization and conversion trends. Crowdfunding was propelled into the next stratosphere and mobile maximized every moment in our lives, while apps and couch commerce exploded, thanks in part to a semi-restored global economy that gave billions even more disposable income to toss around — […]

• Get To Know: The VP Of Digital Strategy For CafePress Inc.

  Jason Falls is the Vice President of Digital Strategy for CafePress, the publicly-traded internet retailer consistently ranked as one of the top online shopping destinations. He is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry, Falls also founded, and serves as the chief instigator, at SocialMediaExplorer.com, an […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Use Google Keyword Research To Target The Long Tail In Local Search
• 5 “Foundations” Of SEO That Were Torched In 2013
• Matt Cutts Implies Google Is Aware Of SEOs Bribing Bloggers
• Google Showing Missing Keywords On Long Tail Queries
• Search Engine Land’s Most-Shared Stories on Twitter for 2013: Google, Google, & More Google
• The Importance Of Responsive Web Design For B2B Sites

Online Marketing News From Around The Web:

Analytics

• Increase Transaction Insight with 9 Steps in Google Tag Manager, Luna Metrics
• More than Reach: How to Check These Important Metrics, www.jonloomer.com

Blogs & Blogging

• 11 Ways To Blog Like A Superhero, Search Engine People
• Case Study: An Experiment with Short Form Content, ProBlogger

Business Issues

• Protesters vandalize Google bus, block Apple shuttle, usatoday.com
• comScore Media Metrix Ranks Top 50 U.S. Desktop Web Properties for November 2013, comScore
• Google beats Apple as most talked about company in 2013, 9to5 Google
• Twitter Chairman Jack Dorsey Joins Disney’s Board of Directors, www.thewrap.com

Content Marketing

• Metrics Are What You Get From Content, Not Why You Create It, evolvingseo.com
• An Open Letter to Content Marketers: You’re Missing the Goal, Unbounce
• Free Tools To Boost Your Content Marketing Planning And Distribution, Koozai

Conversion Optimization

• The Data Behind What Makes an Effective Sales Process – The Infographic, blog.kissmetrics.com

Copywriting, Design & Usability

• The Elements and Principles of Design: A Designer’s Toolbox, CopyPress
• User Experience Versus Users, www.uxmatters.com

Domaining

• A domainer looks back at 2013, Domain Name Wire
• New gTLD Price Wars As United Domains Undercuts Godaddy, The Domains
• Use Internet Traffic to Find "Category" Domain Names, DomainInvesting.com

Email Marketing

• 5 Ways to Grow Your Email List With Social Media, Social Media Examiner
• How to Crack the Email Deliverability Code, KISS Metrics
• You Know You’re an Email Marketer When…, blog.marketo.com

General Internet Marketing

• 4 Ways to Step Up Your Digital Marketing, www.revenews.com
• Facebook Is Replacing Google & The Dramatic Shift This Heralds For Marketers (Part 1), www.internetmarketingninjas.com

Mobile/Local Marketing

• 5 Tools Local Retailers Can Use to Build Digital Storefronts, streetfightmag.com

Other Items

• FTC Grants Approval for New COPPA Verifiable Parental Consent Method, www.ftc.gov

Social Media

• 10 lessons to learn from social media fails from 2013, www.thedrum.com
• 5 Reasons Why You Should Be Using Google+ For Your Agency, www.astonish.com
• 7 Mistakes That Block Social Media ROI, Exact Target
• Most Twitter User Have Few Followers – Study, All Things D
• Women Up Time Spent on Social Platforms, eMarketer