MarTech » Marketing management » Marketing Day: December 23, 2013

Marketing Day: December 23, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: KPMG Says It’s Leaving .Com For .KPMG Domain, Wrongly Cites SEO As A Reason KPMG, the multinational professional services agency that was born in 1870, says it will abandon its .com […]

Matt McGee on December 23, 2013 at 5:00 pm | Reading time: 5 minutes

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

KPMG Says It’s Leaving .Com For .KPMG Domain, Wrongly Cites SEO As A Reason
KPMG, the multinational professional services agency that was born in 1870, says it will abandon its .com domain and switch to its own .kpmg top-level domain (TLD). And one of the reasons the company gives is an expectation that the new domain will help the company’s search engine optimization. David Green, KPMG’s chief of digital […]
Buffalo Chicken, The Blue Lagoon & Smartwatches: Pinterest Lists Its Top Pins Of 2013
Last week, Pinterest released its Top Pins of 2013, offering 29 different Top Pin categories, including boards for Tasty Recipes, Technology and Places & Travel. With more than 2,000 followers, Pinterest’s Tasty Recipe board listed 20 Pins of the top trending recipes, with everything from Buffalo Chicken to Nutella Brownies and Beer-candied bacon. Gadgets for […]
IAB: At $10.7 Billion, Another Record Breaking Quarter For U.S. Digital Ad Revenues In Q3 2013
According to IAB’s top line report issued today, U.S. digital ad revenues increased by 15 percent year-over-year in the third quarter of 2013 to hit $10.69 billion. The Q3 revenues represent an increase of 4.2 percent from Q2 2013, which came in at $10.26 billion. After clearing roughly $20 billion in the first half of […]
Why Content Strategy Is Foundational To Real-Time Marketing
When the curtain went up on the Emmy Awards, HBO was ready. As usual, the cable network was nominated for a plethora of awards. Naturally, there was no way of knowing who, or what programming, would win which categories. At the same time, there were plenty of knowns: those shows, actors, directors and talent who […]
A Look Back On 2013 In Digital Marketing
This year was all over the map in terms of consumer optimization and conversion trends. Crowdfunding was propelled into the next stratosphere and mobile maximized every moment in our lives, while apps and couch commerce exploded, thanks in part to a semi-restored global economy that gave billions even more disposable income to toss around — […]
Get To Know: The VP Of Digital Strategy For CafePress Inc.
Jason Falls is the Vice President of Digital Strategy for CafePress, the publicly-traded internet retailer consistently ranked as one of the top online shopping destinations. He is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry, Falls also founded, and serves as the chief instigator, at SocialMediaExplorer.com, an […]