Marketing Day: December 19, 2011
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Quora Boards: Q&A Site Adds Curation Tool That Marketers Should Know About Quora took a big step beyond being a a question-and-answer site with today’s announcement of a new product […]
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Quora Boards: Q&A Site Adds Curation Tool That Marketers Should Know About
Quora took a big step beyond being a a question-and-answer site with today’s announcement of a new product called Boards. It opens the door for Quora users to post and share information outside of the standard Q&A format. As Quora’s Adam D’Angelo explains in today’s announcement, Boards was driven by the way people consume information […]
- Google’s Top Mobile Takeaways From 2011
As part of a look back at 2011 Google has identified what it considers to be the most significant trends in mobile. I’ve paraphrased, embellished and edited the Google list and added some additional thoughts. Many of these developments will continue their momentum into 2012. (Some of the data have been previously released.) Mainstreaming of […]
- New Google+ Updates Include Multiple Page Managers, Volume Control For Streams & Page Notifications
Today Google announced several Google+ features that will affect profiles, pages and notifications. These features will be rolling out over the next few days, just in time for the holidays! Here’s a look at the main enhancements included in this update: Volume Control In Stream One of the main gripes that users complained about on […]
- The Future Of Display: What’s Ahead For 2012
It’s the oldest format in online advertising, but it’s not stodgy by any stretch. Display Advertising is still changing rapidly as new technologies and innovations come along and are put to the test. That may be why display been gaining as a percentage of overall online advertising revenues, commanding 37% of the total dollars in […]
- Will Your Company’s Online Community Fail?
In many instances, a company-created online social community for current and potential customers is a recipe for disaster. For instance, here is a good four-part series outlining the many reasons online communities fail by Joshua Paul. However, in certain circumstances, a company-created online social community can be a positive resource and provide both customers and […]
- U.S. Judge: Lawsuit Against Facebook’s ‘Sponsored Stories’ Can Proceed
The newest iteration of Facebook Ads, sponsored stories, has got the popular social network into hot water in California. A California based lawsuit was brought against Facebook stating that sponsored stories violate state law and are fraudulent. U.S. District Judge Lucy Koh rejected Facebook’s bid to dismiss this lawsuit stating: Plaintiffs have articulated a coherent theory […]
- Klout Launches New Guide To Explain What The Heck It Is
On Twitter, they don’t understand Klout. They also don’t understand Klout on Google+. And they don’t understand Klout on Tumblr. That seems to be a common thing: If you’re not angry at Klout for changing the scoring model in late October, you might be telling people to stop caring about their Klout scores. And if […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Removes Author: Search From Google News
- Top 50 Citation Sources For UK & US Local Businesses
- If It Looks Like Google Sitelinks Have Expanded, It’s Just Your Imagination
- How Would You Create The Perfect Search Engine?
- 5 SEO Tips To Get Mobile Apps Ranked In SERPs
- From The Experts: Enterprise-Level PPC Campaign Management
- Are You A Search Geek? Test Your Mettle with this Contest – and Win Two Tickets to SMX West!
- Google Releases Ten Videos On Rich Snippets
- Google’s Let It Snow Easter Egg
Online Marketing News From Around The Web:
Analytics
- Getting the Most Out of Google Analytics, 24ways.org
- Cookies Aren’t Monsters, blog.mindshare.ie
Applications & Portals
- Google-funded security report slams Firefox, www.geek.com
Blogs & Blogging
- How to Get More Blog Readers by Telling Stories, bestbloggingtipsonline.com
- Supercharge Your Blogging by Leveraging Offline Content, www.seo.com
- What I Want for Christmas: A Frictionless Blogging Platform, PBS
Business Issues
- Apple Moves Forward With TV Plans, Wall Street Journal
- Googlighting.com: Is Google’s Android-controlled light bulb closer to market?, fusible.com
- How the Proposed 2012 EU Directive on Data Privacy Could Impact Social Media, Business 2 Community
- Our New Menlo Park Home, www.facebook.com
- Prince Alwaleed Invests $300M in Twitter, Bloomberg
- Schmidt Teases Possible Nexus Tablet in The Next 6 Months, thenextweb.com
Content Marketing
- Holiday Content Marketing – 5 Easy Tips [Examples], Heidi Cohen
- The Content Marketer’s Guide to Web Content, www.blueglass.com
- The Power of Persuasion: Storytelling & Personas in Content Marketing, www.toprankblog.com
Conversion Optimization
- Boost your Christmas conversions by 10.2% with a simple JavaScript trick (code included), www.conversionvoodoo.com
- A/B testing case study: removing navigation menu increased conversions by 100%, visualwebsiteoptimizer.com
- How to A/B Test Your Lead Generation Form, www.trada.com
- Part 1: Improving Your Conversion Rate Optimization Process, conversionroom.blogspot.com
Copywriting, Design & Usability
- A 5-Minute Guide to More Persuasive Copywriting, www.copyblogger.com
- Designers Behind Facebook Timeline: 5 Lessons For Creating A UI With Soul, www.fastcodesign.com
- Does Good Web Design Really Matter?, blog.crazyegg.com
- How to Give Online Shoppers Confidence in Your Website, smallbiztrends.com
Display & Contextual Advertising
- Microsoft Accelerates Rollout in Yahoo, AOL Display Deal, www.mediapost.com
- 15% Of Online Videos Viewed In November Were Ads, socialtimes.com
Domaining
- Interview with Mike Mann, nametalent.com
- Microsoft acquires Skypesexfinder.com, forwards to Bing using same keywords, fusible.com
- Why Defensive .XXX Registration Is Only the Beginning of a Branding Nightmare, Mashable
Email Marketing
- The State of Email Marketing [Infographic], socialtimes.com
General Internet Marketing
- How To Start Optimizing Your Website Today, www.emarketingandcommerce.com
- 4 Ways to Grow Your Business with Marketing Automation, www.quicksprout.com
- Are You a Brand or a Business?, www.jeffkorhan.com
- Free Shipping Day Punctuates Heavy Week of Online Holiday Shopping as Four Individual Days Eclipse $1 Billion in Spending and Season-to-Date Exceeds $30 Billion, www.comscore.com
- Marketers Look to Integrate Email, Social, Mobile, www.emarketer.com
- Marketing as Ecosystem (Not a Funnel) [Infographic], www.mpdailyfix.com
Internet Marketing Industry
- 4 Tips For Landing a Job in Social Media, mashable.com
Local Marketing
- Top UK Local-Business Directories (AKA Citation Sources), www.localvisibilitysystem.com
Mobile Marketing
- 11 Powerful Text Marketing Platforms, www.openforum.com
Other Items
- The Top 100 Websites of 2011, PC Magazine
Search Marketing
- Aaron Wall and I Debate the Open Discussion of Webspam, SEOmoz
- Social signals and search: what is the impact?, econsultancy.com
Social Media
- Facebook updates its iPhone app; delivers Timeline, Friend Lists and more, thenextweb.com
- 1 in 3 Consumers Would Never Purchase Products Via Facebook, www.marketingcharts.com
- 10 Tips on Using Twitter Wisely, Read/Write Web
- 17 Styles of Twitter Updates for Online Retailers, www.getelastic.com
- 5 Tumblr Tips For Microblogging Success, socialtimes.com
- Circles Volume Slider Differentiates Google+ As The Social MacroNetwork, TechCrunch
- Delicious Turns Sour, www.blindfiveyearold.com
- Friends & Frenemies: Why We Add and Remove Facebook Friends, blog.nielsen.com
- Hate Facebook? 3 Glaring Reasons Not To Expose Your Community, www.searchenginejournal.com
- Instagram on Track to Oust Foursquare as Biggest Mobile Social Network, Read/Write Web
- U.S. military, Taliban use Twitter to wage war, Washington Post
- Warm Spam: The Worst Social Media Recipe, Ever., www.unmarketing.com
- What Google+ needs next: A filter API, GigaOM
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