Marketing Day: December 16, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Study: iOS Remains Less Fragmented Than Android Data from Google and Chitika show that, despite improvements, the Android ecosystem is still more fragmented than iOS. Android 4.1 (Jelly Bean) and its […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Study: iOS Remains Less Fragmented Than Android
Data from Google and Chitika show that, despite improvements, the Android ecosystem is still more fragmented than iOS. Android 4.1 (Jelly Bean) and its younger sibling, KitKat, combine for just under 56 percent of all Android devices in the market. However KitKit is on just 1.1 percent of Android devices. Jelly Bean is thus the […]
- Facebook No. 1 Mobile App Of 2013 But Google Has 5 Of Top 10
Nielsen published a range of year-end data today. Among other things the measurement firm said that 65 percent of American cell phone users now own smartphones. By comparison comScore says the figure is 62 percent. Regardless it means there are now more than 150 million smartphone users in the US. Nielsen also reported that 29 […]
- Google Is Most Visited Site Of 2013, Despite Big Drops In Desktop Traffic [Nielsen]
Google was the most popular web brand of 2013, with an average monthly audience of almost 165 million unique visitors. That’s according to Nielsen’s look at the top digital brands of the year, just published today. The data covers U.S. desktop web traffic from January through October of this year. For Google, that average monthly […]
- Yahoo Expands Programmatic Capabilities With New DSP Partnerships
Today, Yahoo announced it is expanding access to new programmatic buying capabilities for its display inventory. MediaMath, DoubleClick Bid Manager and The Trade Desk, Inc. are joining as launch partners to give advertisers self serve access to guaranteed ad inventory on Yahoo sites such as Yahoo Finance, Yahoo News and Yahoo Sports. Advertisers will also […]
- Twitter Expands Promoted Accounts Into User Timelines On Mobile
Twitter is opening up one of its current advertising tests to all advertisers. The test has involved showing Promoted Accounts in the regular user timeline on iOS and Android devices, not just in the “Who To Follow” recommendations. Twitter has been testing this with some of its advertisers, and announced today that the test is […]
- New Bing Ads Solution Center At Search Engine Land
We are pleased to announce the launch of the Bing Ads Solutions Center, a resource for digital marketers and search advertisers, in collaboration with Bing Ads. The Bing Ad Solutions Center provides a range of resources – from news articles to whitepapers, videos and webinars – that are geared toward digital marketers. Special attention is […]
- Best Rates For SMX West End Saturday – Register Now, Save $300
Optimize your paid search, SEO and internet marketing campaigns. Attend SMX West in San Jose, CA March 11-13. Register before rates increase this Saturday. Build your own program by selecting from any of the 60 tactic-rich sessions including: Long-term SEO: How To Win For Years, Not Days Pro-level Tips For Succeeding At Retargeting Capturing The […]
- Maximizing Marketing Data: Turning Immediacy Into Impact
Businesses today are infusing their brand presence into every corner of the media and marketing landscapes. As digital channels continue to multiply, customers have spread across all of them, creating the need to converge social media, microsites, display ads and other assets into one seamless brand perception. At first, it might seem like this has […]
- Get To Know: Cohn & Wolfe’s Executive Vice President & Digital Innovation Group Leader
Brooke Hovey is an executive vice president at Cohn & Wolfe, where she leads the public relations firm’s Digital Innovation Group for the Americas. Based in Austin, Texas, Brooke is responsible for creating digital products and service offerings, recruiting and developing digital talent, serving as a digital thought leader and leading integrated marketing campaigns for […]
- Using Google Analytics To Measure Content Marketing
When it comes to developing content marketing strategies, the plans created and tactics used are only as good as the results produced. You can design beautiful infographics, create useful guides and publish blog post after blog post — but if your content strategy doesn’t achieve the identified goal, what is that content worth? Not much. […]
- Looking Back: Facebook, Twitter & Instagram’s 2013 Year In Review
Facebook, Twitter and Instagram offered a broad look at this year’s trending stories, places and events. According to Facebook, Pope Francis was the most talked about topic around the world, while Glee star Lea Michele’s public acknowledgment of her costar Corey Monteith’s death was awarded the Golden Tweet of 2013 for most retweeted tweet of […]
- Buick’s “Get Off The Phone” Ad Has Comedy Duo Rhett & Link Urging People To Get #InTheMoment
Buick’s latest advertising campaign is replacing automobile pitches with a public service announcement, encouraging everyone to pay more attention to what is going on around them. The campaign is being promoted on Buick’s “Get in the Moment” Tumblr blog, featuring the music video “Get Off the Phone” by comedy duo Rhett & Link. While the […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- The 2013 Bing Infographic In Text Format: Bing Indexes A Lot Of Social Content
- Google’s Matt Cutts: 25-30% Of The Web’s Content Is Duplicate Content & That’s Okay
- Microsoft Photosynth Creator Agüera y Arcas Joining Google
- 62% Of Marketers Say Local Search Is Getting Harder
- Google Squashes Backlinks.com, Another Link Network Outed By Google’s Matt Cutts
- Default Campaign Settings In AdWords — The Good, The Bad & The Ugly
- Best Rates For SMX West End Saturday – Register Now, Save $300
- Canada’s Competition Bureau Escalates Google Antitrust Investigation
Online Marketing News From Around The Web:
Affiliate Marketing
- Rakuten LinkShare’s Double-Digit Cyber Week Results Boosted by Mobile Commerce, www.businesswire.com
Analytics
- Time for Tag Management Vendors to Grow Up, Web Analytics Demystified
Blogs & Blogging
- How to Regroup and Keep Going After a Disappointing Launch, ProBlogger
- In 12 years of blogging, the more things change, the more they stay the same, GigaOM
Business Issues
- 15 Percent of Americans Willing to Pay $299 for Google Glass, glassalmanac.com
- AOL Chief’s White Whale Finally Slips His Grasp, New York Times
- Facebook Among Companies, Groups Aiding Department Of Commerce On Voluntary Facial-Recognition Code, All Facebook
- Google will not answer to British court over UK privacy claim, www.theguardian.com
- TV Check-In Company Viggle Buys Facebook Publisher Wetpaint, All Things D
- Yahoo and NBC Olympics Extend Digital Alliance to the 2014 Winter Olympic Games, yahoo.tumblr.com
Content Marketing
- 50 Content Marketing Predictions for 2014, Content Marketing Institute
- Here’s the Difference Between Content Marketing and Social Media, Convince and Convert
Conversion Optimization
Copywriting, Design & Usability
- Avoid Category Names That Suck, www.nngroup.com
Display & Contextual Advertising
- Our Twitter Holiday Wishlist, 3qdigital.com
- Twitter’s tailored audiences change the social advertising game, fullstart.com
- Why I spent $100 on Twitter, kdmedianow.com
Domaining
- TheKnot.com is Wrong About Domain Names, www.domaininvesting.com
E-Commerce
- Compelling Copy for Ecommerce Sites, www.koozai.com
- Terapeak Releases Free Version of MySales Ecommerce Intelligence Tool, PR Newswire
Email Marketing
- Back to the Future: Gmail Turns on Images in Email, blog.movableink.com
- E-retailers pick up the e-mail pace in December, Internet Retailer
- Email Subject Lines: Words and Tactics That Boost Open Rates, MarketingProfs
- Experian Marketing Services shows email volume increased nearly 13 percent Q3 2013, PR Newswire
- Gmail Now Displays Images By Default, blog.getresponse.com
- Update: Gmail Image Blocking And Caching, www.aweber.com
Mobile/Local Marketing
Other Items
- Watch the Weather with Yahoo Weather on iPad, yahoo.tumblr.com
Reputation Management
- How to handle a defamatory attack to your online reputation, www.trackur.com
Social Media
- 6 Strategies that Increase Social Media ROI, Exact Target
- Exclusive: Twitter working on “edit” feature for tweets, thedesk.matthewkeys.net
- Five Social Media Lessons from the Spice Girls, Spin Sucks
- NSFW: Parody video shows just how extreme Google will go for Google+ users, 9to5google.com
- Too Different, Not Different Enough: Why Instagram Direct May Fail, TechCrunch
- Twitter Said to Test New Profile Pages to Boost Usage on Website, Bloomberg
- Twitter Test Shows ‘Nearby’ Tweets, Wall Street Journal
Video
- Put Your Favorite Channels Front and Center With Yahoo Screen, yahooscreen.tumblr.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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